How Professional SEOs Do Link Building

by Jason Acidre on February 25, 2011 · 27 comments · Search


Have you ever wondered how experts get high quality links and in-content links? They could choose to do it through guest blog postings, but some of them choose not to, because there are other ways in which they will only do 20% of their efforts in getting these incoming links. A typical online seeker calls it a “remarkable content”, but experts call it “link baiting”.The Professional

It is actually simple to be described, however, I am sure that it’s not that easy to implement. They do link building in three easy steps and these steps does not consume too much of their time.

Link Building – The Professional Way

1.They make exceptional contents. They just don’t write contents with high quality, they make it compelling. As a reader, you’ll see what kind of contents are suitable to be ranked as exceptional. These articles are sometimes over-delivered or are oozing with the right information that you are really searching for. It may be controversial or perhaps very informational, but the thing is that readers should see the content as valuable.

2. They let other experts know about it. This is very simple, but it only works to those who have already established themselves as experts on their fields. So the best thing to do is to build your own reputation around your niche as early as possible. It takes time to build and to expose your brand to the public, so the best advice I can give you is to focus first in making friends with experts within your industry.

Get to know them by visiting their blog and introducing yourself to them by commenting on their blog posts. You can also follow them through social networks like Twitter and Facebook, but be sure that they know you are following them for you to be followed as well, or something like that. Then build your relationships with them spontaneously by sharing their contents to social networks, and for sure you’ll get appreciated in the future.

You can also promote your “exceptional contents” through blog comments (particularly with blogs that have Commentluv & Keywordluv), since both plugins allow your most recent post to be displayed there. And eventually, you can hope for the best for those “experts” to retweet and share your contents through social networks. With that being said, it’s safe to say that relevant traffic will definitely be on their way to your site. Anyway, you really don’t have to worry about it as long as you are confident with what you have posted on your blog, right?

3. They make it easy for readers to link to their posts. This is the most important step of all. You have to make sure that once your readers stepped on to your stage, they can share or link to your posts easily. You have to emphasis at the start of the content that they can share your post through social networks, or just make these social widgets visible to your readers. You can also place codes that will allow your readers to link to your posts, preferably at the bottom of each entry. In this way, you can have those in-content backlinks with your preferred long-tail keywords. In simple English, you are letting your readers do the SEO for you.

So, how well are your link building campaigns so far? Shape your SEO strategies to a better one by reducing your efforts exerted every day. SEO is time consuming, but not to everyone.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 27 comments… read them below or add one }

Brandon@DiamondLinks.net April 1, 2011 at 1:06 pm

Good info. Unfortunately there are a hundred great posts per day and most people only hear about 2 of them. It’s always important to promote your posts socially when they’re good.

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Marcin April 22, 2011 at 12:04 am

If this strategy works for global (english speakers) scene, than I can just imagine how powerful it is in smaller communities/nations. Great article, thanks.

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Sunny April 25, 2011 at 8:23 am

@Brandon – May be not read that oftenly but SE can see them & they get a credit or juice.

But other than MyBlogGuest – I haven’t seen much guestbloging forum – any ideas where is GuestBlogging community ?

Sunny – http://www.mattressnextday.co.uk

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Kostas@Generate Income October 12, 2011 at 7:16 am

Another guest blogging community is bloggerlinkup.com where I find more guest bloggers than MyBlogGuest.com. Guest blogging is great but it’s really time consuming to write quality guest posts that the top bloggers on your niche will publish on their blogs so link baiting is you know how to do it could be a more effective way to get quality backlinks…

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Mithun John Jacob April 26, 2011 at 8:29 am

Excellent concise list on how the profs do their job !

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Kerry Dye@Vertical Leap April 28, 2011 at 4:33 am

@Sunny

You are right about MyBlogGuest – but other than that, the guest blogging “community” does it’s stuff by good old fashioned email mostly, with a little social media mixed in.

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Oncelot Directory May 9, 2011 at 7:59 am

Link Building is definitely big news these days! Quite a lot of resources out there…hard work but inevitably worth it. I’m currently doing a link a day to try and up our search ratings.
Thanks for the article.

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Jenny from BingoBabe May 14, 2011 at 8:02 am

Good post. It amazes me how much junk people put out there. I mean, there are a million reasons why you should create exceptional content.

SEO’s tend to be all about building links etc, but what many do not realise is that google is getting smarter, and what Google wants is the best quality results. So if you build the best quality content, it will stand you in good stead when Google becomes advanced enough to rate the content quality more effectively.

ohh yeah… and its good for your users too :-)

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Tom@ZukunftSEO May 21, 2011 at 12:29 pm

Jenny, you are right that Google is getting smarter and wants to bring the best content to the readers. BUT Google is not a human and there are lot of factors that are extremly tough to judge. For example if you write an article about a very specific topic and use lots of terminology. This article can be perfect for users but Google may think that these are spelling errors etc although it is necessary terminology. Another article that uses no terminology and focuses on no spelling errors is considered weak in the eyes of users but Google thinks it’s perfect content. This is a predicament Google cant solve that easily.

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Office Furniture June 4, 2011 at 10:32 pm

Thank you for your link building recommendations. We have been using the insight we have gained to sharpen the focus of our link building strategies. The traffic to our office furniture business has been growing fast.

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cazare eforie nord June 14, 2011 at 5:00 am

Link building in my opinion is an art. An art on how to get great, clean links, how to find the best sites from where to get links, to be the first who finds good pages, sites and so on.

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Ross@Bay Area SEO June 14, 2011 at 4:24 pm

It’s so easy, especially when you’re busy with SEO, to forget or at least neglect social. You need to reach out to others whenever you can to help spread your message! All of my favorite bloggers I found by reading their “exceptional content” on other people’s blogs.

Keep up the good work, Jason, love the blog!

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Jonathan Walker July 19, 2011 at 1:31 am

A good post, I especially agree with point #3, making it easy to share posts. I’d also suggest making content such as video’s and infographics easy to embed by placing code just underneath it that can be copied to the clipboard with one click

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fred July 19, 2011 at 11:18 am

You are right , I think after Google updates webmasters have to follow legit linking ways to get ranked .

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Kevin September 17, 2011 at 5:29 pm

If you’re a link builder, you’re a marketer — not an SEO.

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Sebastian November 8, 2011 at 8:10 am

@Kevin – that all depends on your ability to build links and knowledge behind why we’re building links. If your link building knowledge stops at “sign up to TLA – deposit funds – buy links” then you can’t really call yourself a link builder or an SEO.

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Brook December 22, 2011 at 3:06 am

Really have loved your postings on link building. I can’t wait to get into office and implement them.
I will most definitely be following your site and articles.

Thanks,

Brook

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Greg Holbert February 7, 2012 at 11:37 am

Great post as always, Jason. I’m still waiting to see those SEO posts I gave you ideas for! Don’t disappoint me(jk, I know you have a huge plate)! Keep up the good work, you’re helping a lot of people by sharing your info!

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Andre Bourque February 14, 2012 at 11:04 pm

#4 to this list = promote content socially. Social voting sites and social networking sites.

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Richard February 20, 2012 at 2:51 am

Hi Jason,
Thanks for the advice in your post and I have a question for you.

The problem with guest blogging in my industry (office furniture) is that most blogs are written by competitors. I do write a lot of original content on the company blog (which is generating some good traffic) but do you think I would improve our position in the SERPs if the majority of my content was written on 2.0 websites (squidoo etc.) linking back to the main website?

Many thanks in advance,
Richard
BT Office Furniture UK

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John@Tucson Web Design March 31, 2012 at 6:15 pm

Nice post, Jason. Not only is great content linkbait, it can really help build your brand.

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adam narzuan April 13, 2012 at 10:37 pm

Really have loved your postings on link building. I can’t wait to get into office and implement them. I hope my blogs will be improve..

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Elise@lawsuit funding September 28, 2012 at 2:33 am

It’s remarkable to pay a visit this web page and reading the views of all friends concerning this piece of writing, while I am also eager of getting knowledge.

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jsncruz October 10, 2012 at 10:19 pm

I try to see link building not just as links from mine to yours but friendship-building as well. For instance, there would be very little chance of me writing a comment on a blog/article which I think is rubbish, but when I do, chances are that I genuinely wish to know the author or at least am interested to understand why s/he thinks the way s/he does.

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Matt December 2, 2012 at 9:56 am

Thanks for sharing these tips. Especially, item number 3.

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Abhijit Gupta December 23, 2013 at 3:22 am

Really enjoyed reading this post. We really appreciate your post. Your seo tips are very helpful for me thanks for sharing this article. It’s very informative and you are obviously very knowledgeable in this area. Thanks

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