How Professional SEOs Do Link Building

Have you ever wondered how experts get high quality links and in-content links? They could choose to do it through guest blog postings, but some of them choose not to, because there are other ways in which they will only do 20% of their efforts in getting these incoming links. A typical online seeker calls it a “remarkable content”, but experts call it “link baiting”.

It is actually simple to be described, however, I am sure that it’s not that easy to implement. They do link building in three easy steps and these steps does not consume too much of their time.

Link Building – The Professional Way

1.They make exceptional contents. They just don’t write contents with high quality, they make it compelling. As a reader, you’ll see what kind of contents are suitable to be ranked as exceptional. These articles are sometimes over-delivered or are oozing with the right information that you are really searching for. It may be controversial or perhaps very informational, but the thing is that readers should see the content as valuable.

2. They let other experts know about it. This is very simple, but it only works to those who have already established themselves as experts on their fields. So the best thing to do is to build your own reputation around your niche as early as possible. It takes time to build and to expose your brand to the public, so the best advice I can give you is to focus first in making friends with experts within your industry.


Get to know them by visiting their blog and introducing yourself to them by commenting on their blog posts. You can also follow them through social networks like Twitter and Facebook, but be sure that they know you are following them for you to be followed as well, or something like that. Then build your relationships with them spontaneously by sharing their contents to social networks, and for sure you’ll get appreciated in the future.

You can also promote your “exceptional contents” through blog comments (particularly with blogs that have Commentluv & Keywordluv), since both plugins allow your most recent post to be displayed there. And eventually, you can hope for the best for those “experts” to retweet and share your contents through social networks. With that being said, it’s safe to say that relevant traffic will definitely be on their way to your site. Anyway, you really don’t have to worry about it as long as you are confident with what you have posted on your blog, right?

3. They make it easy for readers to link to their posts. This is the most important step of all. You have to make sure that once your readers stepped on to your stage, they can share or link to your posts easily. You have to emphasis at the start of the content that they can share your post through social networks, or just make these social widgets visible to your readers. You can also place codes that will allow your readers to link to your posts, preferably at the bottom of each entry. In this way, you can have those in-content backlinks with your preferred long-tail keywords. In simple English, you are letting your readers do the SEO for you.

So, how well are your link building campaigns so far? Shape your SEO strategies to a better one by reducing your efforts exerted every day. SEO is time consuming, but not to everyone.

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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27 replies
  1. Marcin
    Marcin says:

    If this strategy works for global (english speakers) scene, than I can just imagine how powerful it is in smaller communities/nations. Great article, thanks.

    • Kostas@Generate Income
      Kostas@Generate Income says:

      Another guest blogging community is where I find more guest bloggers than Guest blogging is great but it’s really time consuming to write quality guest posts that the top bloggers on your niche will publish on their blogs so link baiting is you know how to do it could be a more effective way to get quality backlinks…

  2. Oncelot Directory
    Oncelot Directory says:

    Link Building is definitely big news these days! Quite a lot of resources out there…hard work but inevitably worth it. I’m currently doing a link a day to try and up our search ratings.
    Thanks for the article.

  3. Jenny from BingoBabe
    Jenny from BingoBabe says:

    Good post. It amazes me how much junk people put out there. I mean, there are a million reasons why you should create exceptional content.

    SEO’s tend to be all about building links etc, but what many do not realise is that google is getting smarter, and what Google wants is the best quality results. So if you build the best quality content, it will stand you in good stead when Google becomes advanced enough to rate the content quality more effectively.

    ohh yeah… and its good for your users too 🙂

  4. Tom@ZukunftSEO
    Tom@ZukunftSEO says:

    Jenny, you are right that Google is getting smarter and wants to bring the best content to the readers. BUT Google is not a human and there are lot of factors that are extremly tough to judge. For example if you write an article about a very specific topic and use lots of terminology. This article can be perfect for users but Google may think that these are spelling errors etc although it is necessary terminology. Another article that uses no terminology and focuses on no spelling errors is considered weak in the eyes of users but Google thinks it’s perfect content. This is a predicament Google cant solve that easily.

  5. Office Furniture
    Office Furniture says:

    Thank you for your link building recommendations. We have been using the insight we have gained to sharpen the focus of our link building strategies. The traffic to our office furniture business has been growing fast.

  6. Ross@Bay Area SEO
    Ross@Bay Area SEO says:

    It’s so easy, especially when you’re busy with SEO, to forget or at least neglect social. You need to reach out to others whenever you can to help spread your message! All of my favorite bloggers I found by reading their “exceptional content” on other people’s blogs.

    Keep up the good work, Jason, love the blog!

  7. Jonathan Walker
    Jonathan Walker says:

    A good post, I especially agree with point #3, making it easy to share posts. I’d also suggest making content such as video’s and infographics easy to embed by placing code just underneath it that can be copied to the clipboard with one click

  8. Sebastian
    Sebastian says:

    @Kevin – that all depends on your ability to build links and knowledge behind why we’re building links. If your link building knowledge stops at “sign up to TLA – deposit funds – buy links” then you can’t really call yourself a link builder or an SEO.

  9. Brook
    Brook says:

    Really have loved your postings on link building. I can’t wait to get into office and implement them.
    I will most definitely be following your site and articles.



  10. Greg Holbert
    Greg Holbert says:

    Great post as always, Jason. I’m still waiting to see those SEO posts I gave you ideas for! Don’t disappoint me(jk, I know you have a huge plate)! Keep up the good work, you’re helping a lot of people by sharing your info!

  11. Richard
    Richard says:

    Hi Jason,
    Thanks for the advice in your post and I have a question for you.

    The problem with guest blogging in my industry (office furniture) is that most blogs are written by competitors. I do write a lot of original content on the company blog (which is generating some good traffic) but do you think I would improve our position in the SERPs if the majority of my content was written on 2.0 websites (squidoo etc.) linking back to the main website?

    Many thanks in advance,
    BT Office Furniture UK

  12. jsncruz
    jsncruz says:

    I try to see link building not just as links from mine to yours but friendship-building as well. For instance, there would be very little chance of me writing a comment on a blog/article which I think is rubbish, but when I do, chances are that I genuinely wish to know the author or at least am interested to understand why s/he thinks the way s/he does.

  13. Myles@Http://knoxmates.Com/
    Myles@Http://knoxmates.Com/ says:

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  14. Abhijit Gupta
    Abhijit Gupta says:

    Really enjoyed reading this post. We really appreciate your post. Your seo tips are very helpful for me thanks for sharing this article. It’s very informative and you are obviously very knowledgeable in this area. Thanks


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