How Professional SEOs Do Link Building

by Jason Acidre on February 25, 2011 · 27 comments · Search

Have you ever wondered how experts get high quality links and in-content links? They could choose to do it through guest blog postings, but some of them choose not to, because there are other ways in which they will only do 20% of their efforts in getting these incoming links. A typical online seeker calls it a “remarkable content”, but experts call it “link baiting”.The Professional

It is actually simple to be described, however, I am sure that it’s not that easy to implement. They do link building in three easy steps and these steps does not consume too much of their time.

Link Building – The Professional Way

1.They make exceptional contents. They just don’t write contents with high quality, they make it compelling. As a reader, you’ll see what kind of contents are suitable to be ranked as exceptional. These articles are sometimes over-delivered or are oozing with the right information that you are really searching for. It may be controversial or perhaps very informational, but the thing is that readers should see the content as valuable.

2. They let other experts know about it. This is very simple, but it only works to those who have already established themselves as experts on their fields. So the best thing to do is to build your own reputation around your niche as early as possible. It takes time to build and to expose your brand to the public, so the best advice I can give you is to focus first in making friends with experts within your industry.

Get to know them by visiting their blog and introducing yourself to them by commenting on their blog posts. You can also follow them through social networks like Twitter and Facebook, but be sure that they know you are following them for you to be followed as well, or something like that. Then build your relationships with them spontaneously by sharing their contents to social networks, and for sure you’ll get appreciated in the future.

You can also promote your “exceptional contents” through blog comments (particularly with blogs that have Commentluv & Keywordluv), since both plugins allow your most recent post to be displayed there. And eventually, you can hope for the best for those “experts” to retweet and share your contents through social networks. With that being said, it’s safe to say that relevant traffic will definitely be on their way to your site. Anyway, you really don’t have to worry about it as long as you are confident with what you have posted on your blog, right?

3. They make it easy for readers to link to their posts. This is the most important step of all. You have to make sure that once your readers stepped on to your stage, they can share or link to your posts easily. You have to emphasis at the start of the content that they can share your post through social networks, or just make these social widgets visible to your readers. You can also place codes that will allow your readers to link to your posts, preferably at the bottom of each entry. In this way, you can have those in-content backlinks with your preferred long-tail keywords. In simple English, you are letting your readers do the SEO for you.

So, how well are your link building campaigns so far? Shape your SEO strategies to a better one by reducing your efforts exerted every day. SEO is time consuming, but not to everyone.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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