As we all know (I’m assuming that you already know it), keywords are very essential to all forms of SEO strategies out there. Internet marketers rely on keywords to point their targeted market straight to their websites. The problem is that there are too many smart internet marketers and SEO practitioners today that are already competing for most of the keywords that you desire to invest in.
But it doesn’t mean that all the good keywords are already feeding big sharks from your side of the ocean. Since some do fail to spot profitable keywords due to lack of research, knowledge of the market, being blinded by what the rest are shooting at or sometimes tools to help them become aware of the deficiencies of their competitors’ campaigns.
Finding Nemo, Now!
I want to keep this entry short, so you can start digging for those profitable keywords with little competition and make them rank higher on search engine rankings in about 2 weeks – which I will share to you later on. First of all, the task will certainly need a tool to uncover lucrative keywords from your niche. In this task, you will have to use Traffic Travis, a free SEO software that’s capable of doing the following:
Check your site’s search engine rankings (Google, Yahoo, Bing and Ask)
See other sites that ranking for a certain keyword
Display backlinks to any website
SEO, Keyword and Competitor Analysis
But we’ll focus on the first and the last feature mentioned; since those two are the only feature we need in finding keywords that will make you more profits from your website. As you can see below, I’ve used “SEO” as the search term and chose “seo marketing” as an example.
The keyword I chose – “seo marketing” – has 9,867 daily search counts, approximately, on Google, Yahoo and MSN combined. That’s quite a huge number, right? If you get listed on the top page for that keyword, it would really blow up your traffic rankings, and it’s possible that more of your money pages will be skimmed through by those visitors.
After choosing a relevant keyword to your site/page, it’s then time to analyze it. As you can see below, Traffic Travis displayed excessive valuable information regarding the keyword’s state, including the metrics of your possible competitors.
Analyzing the keyword through this tool will easily allow you to have a peak of how you can take advantage of the keyword’s profitability. First, it shows you a list of the competing sites (arranged according to their Google rankings) for the chosen key phrase as well as their status, which includes the following:
Age of the domain in years
Number of backlinks of the page
Number of backlinks of the entire domain/site
Number of backlinks coming from .edu and .gov domains
If listed in DMOZ
If listed in Yahoo Directory
If keyword is included on the Title page
If keyword is mentioned on the site/page description
If H1 tag on the page contains the keyword
Age in days of Google’s cached version of the page
Number of sites linking to domain from country (TLD) of initial search
The SEO Analysis feature of the tool will also display the difficulty rating of the keyword chosen, which in my example showed “relatively easy”. And I believe it’s feasible to rank highly for that keyword in just 2 weeks. You can also check my previous case study on how you can boost your keyword rankings in 2 weeks.
A well staged keyword research will make you earn tons of money, so don’t take it lightly. Go and get your free Traffic Travis now! It’s a must have tool to both new and seasoned internet marketers and SEO practitioners. I professionally recommend it not just because I personally use it, but also… well, I think I’m not allowed to share this, but you can just drop me an email if you really want to know why That’s it! See you on the first page!
Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.