How It Took Me 4 Days and 1 Backlink To Rank #2 of Google SERP For a High Competition Keyword

by Jason Acidre on March 24, 2011 · 80 comments · Search

I’ve been experimenting and playing around with my blog’s homepage recently (a lot!), from the time when I restored it after crashing my blog’s database a month ago.

As of today (March 27, 2011 – Updated), my blog’s homepage is currently ranking on position #2 for the keyword “online business SEO”, and it only took me 4 days and 2 tweaks to reach that rank – homepage’s title and 1 keyword rich inbound link directing to it.

As you can see, my homepage is not that quite relevant for the keywords, right? But why and how the hell did I rank for that keyword with just one simple adjustment – and I haven’t even modified other on-page elements yet.

Online Business SEO - Keyword Density

Note: My homepage’s meta title was modified on March 22, 2011.

About the Keyword

A few days back, I have been listing some good keywords to target for my future blog posts (I have two new big posts coming out, but I need your help to finalize it), and then I found this interesting keyword.

Online Business SEO - Keyword Tool Grabbed from Google External Keyword Tool

Online Business SEO - AllintitleAllintitle Results

Then I decided to run a test focusing on this very high competition keyword, just to challenge myself with something new.

1 Backlink!

On March 23, 2011, I’ve read Zarko’s most recent blog post and had to drop a simple comment, because I noticed that there’s one basic tip that was missing on his list. Good thing I recalled that his blog is using KeywordLuv and it just felt right to try using my homepage’s new test keyword as the link’s anchor.

online business SEO - commentComment on

Note: That’s the only link I’ve built with the keyword “online business SEO” as anchor text in the past 2 days.

The main factor that led me to the Top Page of SERPs

I have been stressing this for the past few months – search engine optimization is all about trust! And it seems that search engines already trust what my domain continuously excretes, seeing as they are retrieving many of my pages as relevant results for various search queries, even this minor change in my blog.

Developing trust in your site takes a lot of time and effort. Like what I’ve been always mentioning to those who were seeking for my advice – trust has been the most efficient and consistent core principle of any of the past, present and I also believe the future search algorithms as well as ethical search marketing standards. Essentially, it’s the new age of link building.

Result (After 3 Days)

online business seo - ranktracker

Shot taken a few minutes ago via SEOmoz RankTracker

online business seo - seocentroShot taken a few minutes ago via SEOcentro

Updated Result – After 4 Days

online business seo #2Shot taken on March 27, 2011 via SEOmoz RankTracker

online business seo #2 - seocentroShot taken on March 27, 2011 via Seocentro

Final Note

In my honest opinion, domain trust seems to be the biggest factor when it comes to search rankings. And like what I’ve said before, if search engines trust you, you can pretty much rank for any keywords you wish to rank for.

Excited for more of my experiments? I have one coming up and you can participate as well – just refer to this post if you’re interested.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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