5 Search Engine Optimization Strategies to Rank for Highly Competitive Keywords

WarSearch engine optimization is quite similar to a relationship, marriage or driving a car perhaps (sorry for the failed correlations) – let’s just say that it’s a two-way system, where one process cannot survive and would not work effectively without the other (on-page = content and off-page = links).

Apparently, search engine traffic is still the best form of traffic out there, as visitors generated through search engines have higher chances of converting, knowing that they are in search of the information that your site/webpage is providing.

Gunning for highly competitive keywords is a tough task these days, given that there have been so many changes in the search landscape, like personalized and localized search results, which makes it harder to make your site’s important pages to show up prominently on SERPs for exact match search terms.

However, there are still other methods that you can use to make your site’s pages visible through search engines and here are some of them:

Content + Content-based Link Building

Create high quality content that strictly pertains to your target keyword and use content and discussion-based link building methods to develop the natural popularity of your content. This method is the most common way in achieving higher search rankings for your targeted keywords, seeing as the content that you’ll be creating is very relevant to your targeted search phrase and it’s easier to build and attract high-value links directing to it compared to your homepage.

Though, in this age of online marketing, the best way to utilize this technique efficiently is through providing highly resourceful content, since having a content that’s very useful to its target audience have higher success rate when presented in requesting links from other related websites and also have higher chances of getting socially shared.

In creating your content:     

  • Include your target keyword(s) on your headline, page title and URL slug.
  • Analyze your competitors’ similar content and try to offer a more extensive copy to enhance your chances of outranking their content on search results as well as in getting more citations from other websites.
  • Focus on creating evergreen and comprehensive tutorials to scale the content’s linkability.
  • Include an unexpected hook within the body of the content. Always try to exceed your readers’ expectations may it be through the rarity/usefulness of the information that you are providing and/or the comprehensiveness of the content.
  • Draft an outline before actually writing the content to assure the coherence of your content’s information structure.
  • Identify your content’s target audience (is it for beginners, enthusiasts, consumers, journalists or influencers?) and tailor the approach of the content to target your main prospect(s).
  • Use strong call to actions to make the most out of your page visitors, as you can refer them to your product/landing pages or make them subscribe to your list on this section.

In marketing your content:

There are many ways to market and promote your content through link acquisition that can be derived from community discussions and externally distributed content, since these types of links have higher click-through rate (CTR) from users, which can make your links more valuable in an SEO standpoint. Here are several methods that you can use in building links to your high-utility content:    

  • Link to your content through your externally distributed materials such as guest blog posts, press releases, interviews and/or free report/ebook.
  • Acquire links from site’s that are already linking to your competitors’ similar content, since you’ll have higher chances of obtaining a link from them based on the competitiveness of your content and their history of linking to the same type of content. You can find similar pages to your content through Google Search (using your content’s title or its targeted long-tail keywords), and then use Yahoo Site Explorer or Open Site Explorer to track their links.
  • Get in touch with content curators in your industry and suggest your article for their next roundup. You can use queries like “{keyword} roundup post or {keyword} mashup” on Google Search in finding curated posts in your niche.
  • Use the broken link building technique to find thematic resources/links pages that might be hosting broken links in it and might as well be interested in linking to your content. Contact the site’s webmaster and notify them about the broken link and then ask if they are open for suggestions (then offer your link as an alternative/replacement for the defunct link).
Using Google to find resources pages:
broken link search
Using Check My Links Chrome Plugin to track broken links:
broken link sample
  • Use your content as a resource when contributing on posted questions on Q&A sites like Quora, Yahoo Answers and Aardvark.Q&A sites
  • Promote your content through relevant discussions on blog comments. Here’s a great sample – a comment by Nick Leroy on one of my most recent blog posts:blog comment sample
  • Link to your content from your contributions on relevant forum thread discussions.
forum post
Bonus Tip: Let the on-page process deal with the keywords, whereas your links will only have to serve as a channel that passes “popularity” to your content. In this way, you are able to vary your links’ anchors and have more chances of getting referred visitors through clicks, particularly if you’re using highly descriptive anchor texts for them (Google sees more value in links that have high CTR, in my opinion).
I’ve been stressing the abovementioned procedures these past few months, so you can also check out some of my older posts related to this:

Content + Strong Internal Linking

This strategy is relatively similar to the first one, wherein the first step also necessitates the creation of a content that’s centered to its targeted search term and should also be of high quality. However, this method’s succeeding process will fully rely on the internal pages of your site as its support in terms of linking. There are several methods to this and here are some of them:

1. Track your site’s strong internal pages and contextually link them to the page you want to optimize. You can simply determine the strength of your inner pages through the use of page-level metrics such as PageRank, MozRank, Page Authority, page’s traffic performance (its ability to generate organic traffic and percentage of bounce rate) as well as the relevance of the page title of the content. (I usually use Traffic Travis Pro for this task).

Traffic Travis Pro

2. Track inner pages that are sending out massive social signals and link them to your important landing pages. Recent changes on algorithms are mostly based on social data, as these have been a more accurate metric in distinguishing high quality content on the web, given that people/users are more likely to share valuable content to their networks. This approach is also a good resolution in terms of limiting the tendency of resorting to spammy techniques, as you are able to pass through the social popularity with the use of a front-end content that supports your not-so-interesting page(s).

social signals
3. Build new pages/posts that will contextually link and support your landing/product pages. You can create high quality pages that have high potentials of going viral and attracting links, which will internally link to the page that you are trying to optimize in order to boost its search rankings. It’s also best to keep the support pages that you’ll create topically relevant to the links’ destination page you are aiming to rank higher on SERPs. (This post is a good sample of this method, if you’ve noticed that I’ve linked to some of my strong inner and older pages/posts).

Content + Social Signals

Social media has been one of the most constructive breakthroughs in this age of marketing, seeing that it has empowered consumers’ freedom to speak and express their own opinions. Search engines are now turning most of its enhancements based on the authenticity of this side of the web.

Basically, signals from social networks are capable of influencing a content’s prominence on search results, particularly if many people are sharing it. In creating a content that’s focused on targeting social media users, it mostly comes down to two major factors – the content’s ability to draw/attract attention and the relationships that the author/organization has that will help move the content.

There are several types of viral content that can attract social sharing:

  • Entertaining – like publishing humorous images and/or a list of fun facts related to your industry
  • Controversial/News – groundbreaking events in your industry, works well especially if you get to be first to cover or create the story, as other news sites or industry blogs might use your content as a resource.
  • Free/Useful – like free web-based tools that people would really share such as tools, games or apps.
  • Rich media content – design-centered content such as data visualizations or infographics, slide presentations and videos.
  • Crowdsourced or Group Interviews – doing surveys on industry influencers and publishing their answers in a written format hosted within your domain, as they can all share the content through their own networks, which can often multiply the effect of social sharing.

With the content being published is not enough to make it go viral, and the real key to making a successful viral content relies on how you can market it. That’s why building connections within your industry is so important as these relationships will help you move your content across the social media sphere and reach more of your target audience.

The authority of those who will share your content is also a big factor, not just on how search engines will give value to your content, but also on how they can amplify the chances of giving more exposure to the content. Below are several methods on how you can efficiently promote your content through social media:

  • Make it easier for readers to share your content by making your social buttons very visible or by leveraging it in your content’s call to action, as social proof can somehow entice visitors in reading as well as in sharing your content.
  • Engage industry influencers through your content by linking out to them (ex. interviews, statement citations, or citing their work(s) as a resource). Notify them once you have published the content.
  • Join reach multiplier sites like Triberr or Tweetfeed and build a solid network.
  • Use paid social media advertisements from Stumbleupon ads, Facebook ads, Sponsored Tweets or Buysellads.
  • If you have mentioned brands within your content, you can also share your post’s link to their Facebook fanpage.
  • Syndicate social sharing within your personal network on Twitter, Facebook, Google+, etc.
The more people sharing your content and the more it reaches people in your industry, is the more you are gaining in terms of brand recognition and higher linkability. For more a more in-depth guide on how to market your content through social networking sites, you can check out my old post about social signals.

It’s also important to monitor the people who are sharing your content, especially the influential ones, since this can help initiate conversations and definitely a good way to engage them, which can intensify your site’s marketing processes in the long run.

You can use tools like Topsy to track your content’s performance on Twitter and you can also filter the results to only show the influential users who have shared your content:

influential sharers on topsy

Ranking with Heavy Resources Page

I’ve been studying this process for a long time now, even before the rich snippets for list pages were launched. In this section of this post, I’ll be just sharing some of its results and my views about it.

Using your resources pages to rank for highly competitive keywords is actually easy (in some cases) and also advantageous, as the page is primarily built to provide information to users, especially for search engine visitors.

Not so long ago, I tried testing my blogs’ own SEO strategies resources page, and there were some things that I realized why it would naturally rank – even without the need of too many incoming links directing to it – by just basing on how I have optimized the page for search.

Side Note: The page is consistently ranking on position #1 – #5 for the keyword “SEO strategies” and it only has 13 incoming links.

  • I included the keywords on the page title, headline and URL.
  • The resource page is hosting highly relevant links pointing to my other resourceful articles.
  • Most of my posts are also linking back to the resource page within the body of the content, with several anchor texts variations.
  • The resource page is being continuously updated every time there’s a new blog entry that’s suitable to be included on that list.
  • The page title is numbered, which often increases the chances of getting clicks from searchers.SEO strategies SERP
  • The page’s search engine listing has high CTR (8%).SEO strategies webmaster tools
  • The page has low bounce rate (48%) and has high activity from search engine traffic.seo strategies analytics
  • The page has the ability to make visitors stay longer on the site, as they click-through the links listed on the page.

In my opinion, the more people are clicking through this page from search engine result pages and the more people are really getting the information that they want from the resources page, is the more that this page will consistently climb up and secure its position for its targeted keyword.

Build Domain Authority through Branding

In nature, when search engines see that your site is genuinely an authority on its field, they are more likely to reward your web pages’ with higher search rankings as they know how valuable your content is.

With that said, Google has certainly thought of using brand data in determining high quality and authority websites and with their algorithms’ advancements, it will definitely be capable of measuring the value of a site based on:

  • Brand mentions from social networks/shares and content from other websites.
  • Branded anchor text links
  • Volume of brand search

brand search

In this case, building up your brand rather than your keywords can be the most sustainable way to do online marketing, as it is the area of your business that separates it from its competitors. A strong brand presence can also withstand the constant changes occurring on the search industry.

Here some tips on brand development:

  • Use link baits or highly-linkable content to leverage your site’s landing pages’ search rankings, to develop domain authority and to disseminate brand signals.
  • Focus on building links that use your brand name (brand, product, person’s name, etc…) as anchor texts.
  • Build a strong community by engaging influencers in your industry as well as their followers.
  • Include your site’s brand name on your pages’ titles, so whenever people share or link to your content, the brand is attached to it.
  • Build great content/service/product and grow your connections continuously, as these are the biggest factors that can shape a remarkable brand over the web.
If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.
Image Credit: BoneKrishna

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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75 replies
  1. Ivan Dimitrijevic@Web Design Studio Shindiri
    Ivan Dimitrijevic@Web Design Studio Shindiri says:

    Another great and valuable post Jason. :]
    Big +1 for this.

    Really excellent strategies and I have to say I am a big fan of heavy resources pages.
    When we are talking about promoting content through relevant discussions on blog comments, the line between a good additional resource and lite version of self-promotion spam is very tiny.

    Whole story, approach and later sensationalistic advertising on Nick Leroy blog about Broken Link Building in Action and later discussion in comments become a discussion about ethical principles in order to contact other webmasters and I am not sure that I like his methods and “white lies” – “grey hats” explanation. Specially, I don’t like later announcements from his G+ about “discussion of the year” on his blog about ethical principles.
    Too much drama for a single blog post, in my personal opinion. :]

    • Kaiserthesage
      Kaiserthesage says:

      Thanks for the solid comment Ivan! 🙂

      You have a point there (re: self-promotion vs. additional resource) – I think to be able to do that tactic efficiently, you’ll have to establish yourself as an authority in the field first, say the likes of Rand Fishkin can certainly do that whenever he wants to, right? 😀 Engaging the blog owner first through a relevant conversation (from the discussion itself), may perhaps be a good build up to have that kind of link placed.

      With regards to my take on ethical principles in SEO – I believe that as long as you’re providing a useful and proven worthy end for the link you’re building, then it’s ethical. I mostly go straight forward with my pitches, if they won’t accept the request, then it’s just a good motivation to improve the hustle and make the site more deserving of that link 🙂

      Glad to have you’re opinion stated in here 🙂 You should blog about it man!

  2. Sandip @ Scam or Legit
    Sandip @ Scam or Legit says:

    Damn, this is a comprehensive post. I see that you followed your ‘In creating your content’ rules 🙂

    I’m particularly impressed about your resources page getting such great rankings so quickly – awesome.

    It’s good to be reminded of the many, many factors that Google looks it and if you always give everything your best shot, that’ll hold you in good stead

    • Kaiserthesage
      Kaiserthesage says:

      Thanks Sandip! Glad that you liked this post, especially that resources page strategy (I’ve been wanting to write about it – a full post – these past few weeks, maybe next week).

  3. Steve@Affiliate Marketing Tips
    Steve@Affiliate Marketing Tips says:


    I see titles like 5 SEO strategies for XXX. I tend to think, “just another of those rehashed articles you see everywhere.”

    This is anything but that.

    Comprehensive, educational and authoritative. Great work man. I bookmarked this to read again later, to remind myself once again of the “right” ways to do it.


    • Kaiserthesage
      Kaiserthesage says:

      Haha thanks Steve, I guess I just enjoy using common titles but with its content’s body as the “unexpected hook” itself.

      Thanks for the awesome comment and the retweet by the way!

  4. Sarah
    Sarah says:


    two words: great article! It’s bookmarked and printed.
    I will explore the tips that I didn’t knew and share the results! Thanks for sharing.
    All the best,

  5. ferdous@seo analyst
    ferdous@seo analyst says:

    You make it worth again keep coming back to your page. The idea of Ranking with Heavy Resources Page was great.
    I know Triberr is doing great, however I suck on twitter so no body gonna add me on their tribe may be for next few months.

    Thanks again.

    • Kaiserthesage
      Kaiserthesage says:

      Thanks Ferdous.

      Triberr is really a fascinating tool for bloggers, though I’m not that active in my tribes, I can still feel the benefits of it. Maybe you should try engaging the tribe leaders of the tribe you’re prospecting to be invited in through their blogs, as I was just invited as well by Zarko of PracticalSEO, and of course that invitation was a result of the relationship that our blogs have managed to build along the process of building up our blog.

      • ferdous@livingseolife
        ferdous@livingseolife says:

        Thanks Jason. I managed to find a way to triberr and will try to spend some time on it very soon. I recently have changed my job and life is so busy.

        I am following you everywhere hope you are not thinking why he is stalking me!

        • Kaiserthesage
          Kaiserthesage says:

          haha no worries man! I do enjoy engaging with those who read my stuff here, since most of the time a learn a lot from them as well.

  6. Mark @ Organic SEO Services
    Mark @ Organic SEO Services says:


    Great point about creating an outline before you write in terms of content generation.

    I do not always do this before I post, but I find that when I do, my posts tend to be more on the authoritative side as opposed to a typical blog blurb.

    Obviously, authoritative posts are much, much more valuable in the long run as you obviously know.

    On the flip side, I am a bit of a black sheep when it comes to social media. I have experimented with it extensively and coming to the conclusion that aside from getting content indexed, it has a deplorable ROI.

    Just my two cents…;)


  7. Aanchal
    Aanchal says:

    Hi Jason,

    Really awesome post, I wasn’t aware of many things which you’ve mentioned here. “Broken link building technique” is great point never think about it but will consider it. I didn’t use yahoo answers for backlinks purpose, even though I have been promoted to level 2…. I know it’s a big mistake but won’t repeat it.

    I must admit that you have done awesome utilization of your “resources page” and getting valuable traffic. So many things I learned today and will use them in my seo strategies as well.
    It is really memorable visit here and will come here again and again.

  8. Francis from Europe Casino
    Francis from Europe Casino says:

    Hey Jason that’s awesome. But in SEO to market your content needs that one must belong to a particular group of people or network to roll the content. It is the hardest part of SEO including link building. You need a lot of experience to do that.
    SEO has gone nuclear and it becomes harder for starters to SEO a website.

  9. Arun
    Arun says:

    Really detailed post about keywords, I’m following some of the tips mentioned in this post but not all the tips. You can also add “SeoQuake” plugin in this post because it is very useful plugin for seo purpose.

    You are writing some useful tips on SEO related post in this blog. I’m following some of the tips which are mentioning in this blog.

  10. Noel Addison@Logo Design Ventura
    Noel Addison@Logo Design Ventura says:

    As usual, another solid post.

    I was just reading your post about link baiting ideas and this post is the perfect continuation for that. It would be great if you can link to that page as it delves deeper on the tips to go viral you touched on briefly here. I especially like the part about crowdsourcing.

  11. ery
    ery says:

    Yes, I absolutely agree with you. Internal linking is very important and powerful way to gain more traffic beside keyword research , backlink and content. But nowadays, it’s better to focus about content that finding some backlinks, because I think content is king.


  12. Marvin
    Marvin says:

    Hi Jason,

    I see lots of this SEO thingy and imo your article is one of the neatest I’ve seen. It’s pretty organized, and precise. Its easy to understand (thanks to screenshots) , I think you should broadcast this article for those who want to do SEO more effective (including me). Thanks, kababayan!

  13. Brankica
    Brankica says:

    Hey Jason, you rocked again. I have nothing to add, just saying that once again I have to add your post to the round up. More people need to read it.

    The main reason I am commenting is to ask you which tool are you using for your inner pages tracking (the screenshot at #1 under “Content + Strong Internal Linking”, greenish).

    • Kaiserthesage
      Kaiserthesage says:

      Thanks for the lovely comment Brankica 🙂 Will certainly check that roundup again, really enjoyed the links you have shared recently.

      The tool that I use in tracking my inner pages is the pro version of Traffic Travis. You can also use that tool for keyword, on-page, PPC as well as link research, very nifty.

  14. Trudis @ Wheel Trims
    Trudis @ Wheel Trims says:

    Hi Kaiser,

    Thanks for sharing such comprehensive post. This is really useful especially if you have a client who wants to get a good position in Google with a lift highly competitive keywords. I know it’s difficult and resources like these are substantial 🙂

  15. manila seo
    manila seo says:

    Nifty! You’re really one of the best thing that ever happened in Philippines SEO. What can you say about buying websites in Flippa and using it to your advantage? I see their ad and this one is discussed on our SEO PH assembly…

  16. Zeeshan@Blogger Tips
    Zeeshan@Blogger Tips says:

    I am not using the wordpress category feature for providing the navigation to the users rather i created the resource page for a category with all the links of the posts related to category . Kaiser wht u think about this strategy

    • vhien
      vhien says:

      Yes, Yahoo answers in one of the SEO stuff but is not widely recognize. I’ve been doing SEO for about 3 years now and I am focusing on Content + Content-based Link Building. The content and link building strategies are really important to be able to stay in the competition.

  17. Thomas Jackson
    Thomas Jackson says:

    Many SEO companies tend to sell the idea of using lots of keywords and phrases for optimization. Now this strategy may seem like to be hit or miss. One will need patience to do this, not to mention time. These tasks have to be repeated again and again to gain the desired web traffic in the long run. I must say consistency is very important as well.

  18. Jawed
    Jawed says:

    Great post as always. All those above tips are very important to rank for specific keywords. I would also add something like Keyword Winner to the list, since it suggest low competitive long-tail keywords.

  19. Mike
    Mike says:

    How did you get google to show all of this…
    20+ items – Kaiserthesage is a personal journal by Jason Acidre that covers …
    • SEO Strategies for Competitive Keywords – 5 search engine optimization and …
    • Link Magnetism – steps on how to create an authority site that can attract …
    • 10 Ways to Intensify Organic Traffic – a list of methods to improve a site’s ability …

  20. Lyuben Georgiev
    Lyuben Georgiev says:

    Hi there,

    First, let me thank you for all the interesting information you are sharing your on your blog. I found it before a week or so and since then I managed to read more than 30 of your posts. What makes me comment on this one is a question that popped in my mind – Are there other similar websites like Tribber?

    I like what is the purpose of those websites and I will be really happy if you have a couple more since that way it will be easier to make more links and mentions of the content. Also, I wanted to ask whether you have any experience with Synnd. It looks like a good service, but for some reason I still do not have my account approved there after 2 weeks.


  21. Kristin @ Keenly Kristin
    Kristin @ Keenly Kristin says:

    This is ridiculously well-written, well-researched, and covers so many points. I’m nowhere near your level of SEO expertise, but I’m working on it. It takes so much time, so much research, so much effort…but this post nicely packages a lot of important information! I’ve bookmarked, as I think I’ll be coming back often to review…and I’m sure I’ll be sharing this with my network of fellow bloggers. Thanks!!

  22. Erica
    Erica says:

    WOW, this post is a comprehensive e-book! I read it once and bookmarked it to go through it later again. I don’t target very tough KVs, but I guess if I can apply a few of these suggestions, I will hopefully see some improvement in my rankings…Thank for sharing!

  23. Alison
    Alison says:

    Hi, Jason! I have realized only recently the power of branding in the new online landscape. Unfortunately my domain name is more KV related (whole body cleanse) and I’m not very sure how I can go around this now….Any advice please? Thanks! Alison

  24. Hamish
    Hamish says:

    Great post, and thanks for the tips.

    The resource page approach looks interesting. I didn’t realise that a number in the title would make it more likely for searchers to click on a listing. That’s good to know (just off to put some numbers into my titles now!).

  25. Brady Lewis
    Brady Lewis says:

    I love the idea of creating specific content to then use it as a reference on the question sites. That’s a brilliant way. Seems like the exact same thing could be done with forums as well. Great way to get a lot of backlinks, as well as actual eyeballs on the content.

  26. paul lopez@Web hosting knowledgebase
    paul lopez@Web hosting knowledgebase says:

    In my opinion, competitors analysis is an efficient way to take a lead, because it is a hypothetical exercise in the sense that analysis whether a competitors which are as efficient as your business. You want to seeking to offer a product or content, which they doesn’t have. And while doing competitors analysis you need to understand where your strength and weaknesses lie in relation to your competitors. This is not only beneficial for SEO but also advantageous to increase conversion rate.

  27. Stefan
    Stefan says:

    Hi Jason,
    Thank you for the great list of SEO strategies. I agree Content+Social+Link Building+Keyword Research will be the success mantra for any seo strategy. I have bookmarked this page,definitely a worth.

  28. Pete Goumas,
    Pete Goumas, says:

    Hi Jason,
    It is a very nice and informative post by you on SEO strategies. This post is especially helpful for those who are new in this field.Thanks for sharing your knowledge with us.,

  29. reese
    reese says:

    hats off to you for this thorough article! Well done. I know for a fact that everything about the blog post must be thought out. From title to content and tags. The title must not be neglegted. It must be catchy, unique and keyword optimized. While the article itself must also be relevant, timely, timeless, craftily done, it will all be pointless if it is not keyword optimized. That is good writing, good blog design, good images/videos and SEO know-how will make a blog successful.

  30. Erik Emanuelli
    Erik Emanuelli says:

    Hello Jason,
    thanks for sharing this information.

    It is an interesting post about SEO tips and suggestions.

    I would point out that today in my opinion the most important tip is :
    Content is the King, as Google “Panda” new algorithm gives so much weight and importance to the quality of the sites that they crawl.

    Have a nice day !

  31. Dan
    Dan says:

    I surprised you share this for free 😀
    I got several points about SEO strategies and want to use it for my affiliate sites. Big thanks!

  32. Thomas
    Thomas says:

    Cool stuff Jason!
    I´m absolutely agree with you that Google weighted the CTR of links more than other factors. Nice to see that you have the same attitude to this topic.

  33. Wender
    Wender says:

    Hi, this is quite an impressive writeup that you have here. I feel as if I am reading a well researched SEO textbook. I have never thought about the heavy resources pages method. I don’t really understand it yet but I’m going to give it a try. Thanks.

  34. Andre@Flugangst
    Andre@Flugangst says:

    Hey Jason,
    very big hands up for this in depth article.
    I find it really important that you keep the importance of onpage so high (everybody always talks about backlinksbacklinksbacklinks…) When I started to link out to 2 of my biggest competitors, and did some proper h2,h3, density cleanup – I climbed from #29 to #12. With not one more backlink (from my site).
    So the onpage power is never to be underestimated.
    Thanks again and keep up the great job! 🙂

  35. Matt
    Matt says:

    Great information Jason. I agree with all the points you mentioned and yes Onpage is the crucial part before doing off page seo aspect. Very informative article. Thanks for the share.

  36. Jonsie
    Jonsie says:

    I think the point made about brand strength on the web is really interesting and is never one I have thought about before.

    I would think we the increase in the need for social proof Google will be using this as a measure of website quality. For a long time I have wondered how some big websites have #1 positions for keywords above smaller competition, yet they have far fewer links and hardly any links that have the correct anchor text. I presume this must be down to brand strength and many mentions of their brand identity on the web. So how do the smaller businesses with no brand combat this? Your right again… lets get link building! 🙂

    Quick thought; I’ve always wondered what made some retaliers top on the Google shopping results despite having few “reviews” or a good price… a strong brand presence would be a logical explanation would it not?

  37. Talha
    Talha says:

    Thanks for this comprehensive post.

    Building up domain authority with branding is a great tip that you have touched upon.

    Using brand specific search queries, you can gather data that is useful for understanding not only domain authority but brand specific reach and search value.

  38. dan
    dan says:

    thank you very much for this great post.
    I implemented all these things on my spanish website and I can already see an improvement in the ranking.
    waiting for more SEO tips 🙂

    best regard

  39. Dele@profitable business ideas
    Dele@profitable business ideas says:

    Awesome post with very comprehensive SEO tactics information.

    The drawback i however see to using blog commenting as one of the strategies is that one is often limited in using it to rank for inner pages since most webmasters don’t approve comments linked to internal pages and commentluv sites are not able to draw from any RSS feed since this is usually attached to home pages. One is thus usually left with no choice than to keep building backlinks to the home page over and over again, while using other strategies such as article marketing, forum posting etc to build backlinks to inner pages.

    Thanks once again for this very insightful post.

  40. Home Business
    Home Business says:

    Fantastic post! One of the best I have seen on SEO. I love blog commenting as it not only builds credibility but lnk diversity in your overall campaign. Every new business owner online should read this post.

  41. Trent
    Trent says:

    Excellent post full of very useful tips and information. I found this from someone talking about it on the warrior forum saying it was one of the best SEO posts they had seen in a long time. I completely agree with that statement!

  42. Dana
    Dana says:

    Hi Jason,
    I just picked up the 2012 Link Building Secrets Revealed ebook where you were a co-author. That is how I came across your site and eventually this post. I am so glad, as this is an awesome post. I love your resource strategies and as I will develop my current site further I will definitely include a resource page on my site. I too bookmarked your site and I look forward to further exploring it.
    Best regards,


Trackbacks & Pingbacks

  1. […] For instance, I updated this post’s title tags as it is continuously getting unique visits for the query “link building for competitive keywords”. […]

  2. […] SEO Strategies For Highly Competitive Keywords – 5 search engine optimization strategies that can be implemented when you are targeting very competitive keywords. […]

  3. […] How to do SEO for competitive keywords is another detailed post from a great SEO […]

  4. […] outcome of the content may also be compelling enough to be worthy of ranking for highly competitive keywords, particularly if you can build a good navigational structure for these pages as well as obtain […]

  5. […] makes on his blog KaiserTheSage.And whether you agree with Acidre’s correlation or not, the five SEO strategies he shares to rank for highly competitive keywords are excellent. Here are the five methods that he suggests trying:Content + Content-based Link […]

  6. […] (4)5 Search Engine Optimization Strategies to Rank for Highly Competitive Keywords – Search engine optimization is quite similar to a relationship, marriage or driving a car perhaps (sorry for the failed correlations) – let’s just say that it’s a two-way system, where one process cannot survive and would not work effectively without the other (on-page = content and off-page = links).Apparently, search engine traffic is still the best form of traffic out there, as visitors generated through search engines have higher chances of converting, knowing that they are in search of the information that your site/webpage is providing. […]

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