8 Awesome Infographics on SEO and Online Marketing that I’ve Seen this 2011 + Resources

by Jason Acidre on August 30, 2011 · 35 comments · Search, Social

Developing infographics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche – through visual attraction and the substantiality of the information that these design-driven contents contain.

This powerful approach to online marketing can also benefit a site’s campaign in ways such as:

  • Sending out massive brand signals (by simply including the brand’s logo within the infograph)
  • Attracting natural links that are usually drawn through the quality, linkability and shareability of the content.
  • In generating leads as the data conceptualized, structured and presented through the infographic can greatly exemplify the brand’s expertise in the field.
  • Building the site’s social authority, knowing that this method is capable of getting massive social shares on various social networks – especially if the content is well-crafted and promoted effectively.

To start off, the idea for this post was actually inspired by a tweet by Wiep earlier today that was referring to Expedia’s infographic.

Speaking of inspiration, I’ve been also planning to create my first infograph (actually, this one is Oli’s fault, because of his bucket list about the things marketers should do before they die that I’ve read recently, and yes, creating an infograph, by yourself, is one of them). I already have everything in place – the concept for the design, the data and the possible structure of the content – except for one, the time that I’ll have to spend in creating it, since I’m really swamped with work these past few weeks (with new clients and the development of the upcoming new version of Affiloblueprint). I’m just not sure when I will be able to launch my first infograph, but for sure, I will.

Ok, you might think that this post is just a filler, but don’t worry, I’m finishing up another post that is scheduled to be published this week. There are just those days when work has to devour our time. Anyway, here are some of the most awesome and useful infographics that I’ve seen this year. There are also some resources listed below on how to create and promote infographs (links that I’ve personally used for my own research – yeah, I’m really serious about making my first infograph, teehee).

The Noob Guide to Online Marketing – by Oli Gardner of Unbounce

The Noob Guide to Online Marketing - InfographicUnbounce – The DIY Landing Page Platform

DIY Guide to Successful Linkbait – by VoltierCreative

by VoltierCreative

How Online Marketing Drives Offline Success – by KISSmetrics

by KISSmetrics

The Top 20 Most Expensive Keywords in Google AdWords Advertising – by Wordstream

by WordStream

Blog Design for Killer SEO – by Cyrus and Dawn Shepard

hosted on SEOmoz

Facebook VS. Google+ by SingleGrain

by SingleGrain

The Periodic Table of SEO Ranking Factors – by Search Engine Land

 by Search Engine Land

The History of Search and SEO – by SEO.com

by SEO.com

Infographic Creation, Promotion and Inspiration Resources

In Creating Infographics:

In Promoting with Infographics
Inspirations for Infographics:

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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