Developing infographics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche – through visual attraction and the substantiality of the information that these design-driven contents contain.
This powerful approach to online marketing can also benefit a site’s campaign in ways such as:
- Sending out massive brand signals (by simply including the brand’s logo within the infograph)
- Attracting natural links that are usually drawn through the quality, linkability and shareability of the content.
- In generating leads as the data conceptualized, structured and presented through the infographic can greatly exemplify the brand’s expertise in the field.
- Building the site’s social authority, knowing that this method is capable of getting massive social shares on various social networks – especially if the content is well-crafted and promoted effectively.
To start off, the idea for this post was actually inspired by a tweet by Wiep earlier today that was referring to Expedia’s infographic.
Speaking of inspiration, I’ve been also planning to create my first infograph (actually, this one is Oli’s fault, because of his bucket list about the things marketers should do before they die that I’ve read recently, and yes, creating an infograph, by yourself, is one of them). I already have everything in place – the concept for the design, the data and the possible structure of the content – except for one, the time that I’ll have to spend in creating it, since I’m really swamped with work these past few weeks (with new clients and the development of the upcoming new version of Affiloblueprint). I’m just not sure when I will be able to launch my first infograph, but for sure, I will.
Ok, you might think that this post is just a filler, but don’t worry, I’m finishing up another post that is scheduled to be published this week. There are just those days when work has to devour our time. Anyway, here are some of the most awesome and useful infographics that I’ve seen this year. There are also some resources listed below on how to create and promote infographs (links that I’ve personally used for my own research – yeah, I’m really serious about making my first infograph, teehee).
The Noob Guide to Online Marketing - by Oli Gardner of Unbounce
Unbounce – The DIY Landing Page Platform
DIY Guide to Successful Linkbait - by VoltierCreative
How Online Marketing Drives Offline Success - by KISSmetrics
by KISSmetrics
The Top 20 Most Expensive Keywords in Google AdWords Advertising - by Wordstream
by WordStream
Blog Design for Killer SEO - by Cyrus and Dawn Shepard
hosted on SEOmoz
Facebook VS. Google+ - by SingleGrain
by SingleGrain
The Periodic Table of SEO Ranking Factors - by Search Engine Land
The History of Search and SEO - by SEO.com
by SEO.com
Infographic Creation, Promotion and Inspiration Resources
In Creating Infographics:
- How to Create Outstanding and Modern Infographics – Jonathan Patterson
- 10 Awesome Free Tools to Make Infographics – Angela Alcorn
- The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual – Sneh Roy
- Infographic Designs: Overview, Examples and Best Practices – Anders Ross
- 7 1/2 Steps to Successful Infographics – Sarah Slobin
- 10 Tips for (Journalists) Designing Infographics – Randy Krum
- 5 Unbeatable Types of Infographic + Free Tools to Create Them – Ann Smarty
- 7 Free Online Tools for Information Graphic Design, Infographic Design – David Wallace
- How to Build Links with Infographics – Justin Briggs
- Link Building with Infographics – Wiep Knol
- Using Infographics for SEO – Link Building Infographics – InfographicDesign.org
- 11 Ways to Promote an Infograph – Lee Odden
- Why & How to Market with Infographics - Paul Obrien
- How to Create an Infograph and Market it – Tanner Christensen
- Infographic Marketing Strategies for Links & Brand Buzz – Ryan Clark
- Infographic Love
- Infographics Online Directory
- Cool Infographics Blog
- 79 Totally Awesome Infographics – Creative! – Leaflette
- 40 Awesome Infographic Designs which Helping Analysts – Dzinepress
- 40 Useful and Creative Infographics – Jacob Gube
- 19 Best Infographics from 2010 – Zachary Sniderman
{ 27 comments… read them below or add one }
Thanks for the mention Jason; this is a fantastic list of search infographics
No prob Paul. Really enjoyed that post of yours, really useful!
Hey, Thanks for the heads up. I notice that have missed a few very good infographics recently. Link baiting and history of search especially are very Good and I will re use them
Cool list Jason!
I love the Blog design for Killer Search Engine Optimization infographic by SEOmoz. My bro even made a repost about it. Getting good links out of it too!
Yep, I actually saw that infograph through that post
Hey Kaiserthesage,
Everyone knows that images speak more than words, but you implemented it.
That was a master piece.
Thanks for guiding me.
I actually have no idea on how to make these infograph but it seems so interesting for me to try it. Thanks for the ideas.
Awesomeness! The infographic from unbounce is my favorite!
Definitely heavy!
Wow. Jason, those are some seriously powerful info graphics.
On the average I would have to say that if the adage “a picture is worth a thousand words” is true, then an infographic is worth 5000 words at least.
At least those are…;)
Mark
Haha, yeah, and Oli Gardner’s infographic is a living testimony of that statement!
Now I’m starting to wonder what will be the next wave/generation of marketing through data visuals. I’ve seen a cool flash-like infographic from onlineschools.org recently, hope I can study how to make those, and perhaps be the first to do it in this industry
Thanks for the awesome comment Mark!
Amazing to see how far the pie chart has come, isn’t it? This is also a great representation of both text-heavy and minimal text infographics.
Loved this post Jason and I’m totally link spamming one of our related articles for help on the promotion end http://www.linkbuildr.com/infographic-marketing-strategies-for-links-brand-buzz/
I’m looking forward to the next one and thanks for letting me drive-by spam you
I added the link on the promotion section
thanks for suggesting that post! (I’ve read that recently, and I’m just not sure why I forgot to include it on my list of resources, damn).
Developing info-graphics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche. Nice graphics = Nice traffic..:-)
The Noob Guide to Online Marketing by Oli Gardner is a very comprehensive Info graphic guide to online marketing.
I was wondering how you found those infographic. It was really awesome collection.
Jason,
Wow these are some fantastic inforgraphics. I do not know how I have missed all of these! These inforgraphics really do show the power behind the idea of a picture being worth a thousand words!
Awesome collection Jason! I really like the “the History of Search” and “Noob Guide to Online Marketing” ones
Thanks for sharing man!
The Periodic Table of SEO Ranking Factors looks cool. And regarding the infographic of “DIY Guide to Successful Linkbait” which mentioned about link bait, it seems that link baiting and guest blog posting is somewhat similar.
The inforgraphic of “The Top 20 Most Expensive Keywords in Google AdWords Advertising” is simple, direct to the point and very helpful. It looks like finance related sites are the top most expensive keywords in Google adwords advertising.
Even if these infographics are still from the year 2011, it’s still helpful for this year (2012).
Jason, thanks for giving us useful and updated SEO strategies. Guest posting is more likely same in 2011, it’s still effective. How about this year? Are all of these are still effective?
Nice collection of inforgraphics!
How I wish I was able to see our finish product on our own infographics before I left our company. Anyway, thanks Jason for sharing.
Great collection of infographics! We are working for our own niche and planning to release next month or so, bookmarking this for future inspiration. Thanks Jason!
Great stuff. It is amazing what infographics have done in the last few month. It makes complete sense though. People love pictures much more than words. Thanks for the great list.
I just stumbled onto this page… so my comments are going to be a bit dated, but while lately there has been some recent ‘discussion’ about the merits of utilizing infographics, I believe you can’t go wrong with a good infographic… as long as it’s good for the end user, you’re “adding value” and that’s what Matt is always preaching
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