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40 SEO Strategies and Optimization Tips for Ecommerce Websites

By on Mar 15, 2011 in Search | 52 comments

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Optimizing online stores is quite different from how usual marketers handle web promotions for other types of websites (blogs, directories, forums, small/local businesses, etc…). And devising SEO strategies for Ecommerce websites is known to be hard, especially if the company is reluctant to shell out a specific budget or invest on their business’ online marketing campaign.

Several reasons why it’s very challenging:SEO strategies for ecommerce websites

Ecommerce SEO Tactic Standpoint

Below are some of the strategies that you can implement on optimizing your ecommerce store. And you can also check out this updated ecommerce SEO strategies from some of the most recognized thought leaders in the world of Search.

On-site Optimization

Site Elements and Structure

1. User-generated reviews on product pages

2. Regularly updated section on homepage (for static webpage)

3. Specific keyword targeting for all important pages

4. Optimize product descriptions and images

5. User-friendly permalinks/URL

6. Weed out duplicate contents

7. Produce linkable pages


8. Video sitemap

9. Search feature

10. Treat category pages as an independent homepage/landing page

11. Include a blog section

12. Site’s speed

13. Accessibility

14. Trust indicators

Internal Linking Strategies

15. Related products

16. Category pages should link to products with keyword rich anchor texts

17. Create separate product information pages that link to product sales pages

18. Product comparison pages

19. FAQ pages linking to site’s important pages

20. Highlight your top products through sidebar widget

21. Produce  blog posts that will act as support pages for your product pages

Off-site Optimization

Content Distribution

22. Ebook distribution

23. Press release and news submission

24. Video product review

25. Image and infograph distribution or link building through image submissions/bookmarking

26. Submit Product Feeds to Product Comparison/Review Sites and Shopping Engines

Source: Shopping Portals and Comparison Shopping Engines

Link Building and Brand Development

27. Reverse engineer competitors’ links

28. Reach out to bloggers and build relationships

29. Guest blogging

30. Contact suppliers, dealers or manufacturers for links and offer to write a review or testimonial of their products.

31. Branding through community participation

32. Brand monitoring

33. Encourage your users to make positive product reviews

34. Encourage your staff members to link to your site through their social media profiles or blogs/websites (if they have).

35. Sponsor or organize contests

36. Establish business-related link partnerships

37. Leverage the site’s domain authority, Pagerank and trust by building quality links to its important pages (homepage, categories and resource pages) from authority sites in your industry. This will enhance your product pages rankings on SERPs. By quality, it means links:

38. Link out

39. Google Product Search Optimization

40. Constant Link Search

Image Credit: Breaking-reality

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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52 Comments

  1. Jason – Thanks for the comprehensice review. An issue that I have been struggling with is whether every SKU should have it’s own unique page, particularly different colored versions of the same item. Not really great for usability to spawn lots of pages because it requires an extra click rather than just hitting a drop down box. Also Google seems to treat single SKU pages very inconsistently. Sometimes they rank well, and sometimes these thin content pages just seem to dilute page authority

    • Kaiserthesage

      March 18, 2011

      Post a Reply

      I agree, making a dropbox for selecting other versions/colors of the same product is more efficient (both for users and site’s crawling structure). Including images of different colored versions of the product (with alt text attribute and keyword rich caption) in the page can also help in making it more relevant to long tail search queries.

  2. Optimizing an ecommerce website is not as much simple as a static site. Your blog really contains the nice strategies to optimize an ecommerce website. Thanks for posting such an informative blog

    • Jet

      March 10, 2012

      Post a Reply

      Kaiser, really enjoyed reading your post. You have some great info here. So, you are also from the Philippines?

  3. Mark Carter

    March 16, 2011

    Post a Reply

    I’m really impressed. A very good E-commerce SEO post. One of the best reads i have had in a long time. Well done!

  4. lawmacs

    March 16, 2011

    Post a Reply

    Another one of those great post Jason points 12 ,13 and 15 are very important points to consider espescially the time your site takes to load.

  5. Ahsan

    March 16, 2011

    Post a Reply

    informative post for new bloggers. The article is so long but every point is important here. Keep good work

  6. Hey Jason,

    Thanks for dropping over to my place, I hope to see you around more often.
    On that note, i just subscribed here. Being as e-commerce/direct sales is my life’s work in different ways, this post in-particular really caught my attention. :)

  7. SEO Italiano

    March 31, 2011

    Post a Reply

    Great post and great strategies. It’s the first time that I drop to your blog and I have to say that the information you provide is incredibly worthful.

    Thank you very much for sharing your knowledge with your readers. I will follow you without any doubts!!!

  8. Utah SEO

    April 5, 2011

    Post a Reply

    I am a new SEO, and reading this entire article helps me a lot. Can I save this page for my personal study? Thanks for consideration. It will help me a lot. I tried to post and post what I think is essential for every blog, forum and the like but they turn it into a spam. I think the world is so unfair about this. but thanks for the tips. I will surely put it into my heart..

  9. All websites now that share information to all like tips or techniques and others should have a blog so we can have followers who we can interact with, maybe even potential clients. Videos are also helpful especially if they are interesting to watch, it may become viral and in some way do good for our business.

  10. Jun Baranggan

    April 19, 2011

    Post a Reply

    Quite a long list there Jason. Very helpful though in doing SEO for e-commerce sites and non-ecommerce sites as well.

    Great job!

  11. Best article for E commerce website.. Well,,videos are also helpful especially if they are interesting to watch..really impressed with the article.. thanks for sharing..

  12. Good seo article for ecommerce sites. There are interesting pointers and videos there that are the key points. Be a professional seo consultant or hire someone so that the site could increase dramatically after setting it up or newly made. In order to achieve great results this article should be followed and apply the strategies found here.

  13. Asa

    July 15, 2011

    Post a Reply

    Excellent advice! I was looking for hints on how SEO on ecommerce sites may differ from ‘normal’ SEO. Any thoughts on how exensive internal linking (eg related products) may distract customers and give low conversion rates? It’s mentioned briefly in #15.

  14. John@Medical Scrubs

    September 3, 2011

    Post a Reply

    This is the most comprehensive advice I’ve seen for ecommerce sites. Thanks for the ideas! Product reviews are particularly important and I like the contest suggestion. We will definitely be putting some of your ideas to work.

  15. A lot of info shared on this blog. Really a big help for me who is a newbie at SEO. I will be considering this strategies specially if i have clients with e commerce websites. Thanks for this useful blog jason.

  16. Lyuben Georgiev

    October 2, 2011

    Post a Reply

    Thankks for all those great ideas. I am trying the eBook distribution and I found a decent list of document and ebook sharing websites at Warrior Forum. However, from around 30 websites, I managed to get links from 20 of them, so I was wondering whether you can mention some more such websites or even make a separate post about this topic.

    Another thing that puzzles me is whether the links within the eBook pass linkjuice at all. What is your experience with this? Please share 😉

    Best

  17. KJ D'Costa

    October 25, 2011

    Post a Reply

    Jason, this is by far the most concise list of SEO for e-commerce advice I have come across. It’s a well organized blue-print. I would only ad one caveat to what you’ve written in regard to P.R. distribution sites – I’d take some time to investigate whether the service you are considering offers HTML editing. If it doesn’t, you still get some benefit, but I rather use a service that can accommodate anchor text also.

  18. Great post Jason. Regarding #2, “Regularly updated section on homepage (for static webpage)

    Inclusion of recent blog posts or twitter updates.”

    Would switching out a special offer section / warranties / best deals for Holidays (Valentines, Christmas, St. Patrick’s Day, etc) achieve the same goal, or do you think sharing recent blog posts / social activity is the best way to go?

    Also for #26 there’s really only 10 comparison shopping engines that will drive a majority of traffic and sales to your webstore so bothering with the others on the list is going to be a waste and is better spent optimizing your landing pages or working on a blog strategy.

    The ten are:

    Google Product Search
    Amazon Product Ads
    Nextag
    Pricegrabber
    Shopzilla
    Shopping.com
    Become
    Pronto
    Bing Shopping
    The Find

    Source: http://cpcstrategy.com/blog/2012/02/cpc-strategy-releases-q4-2011-top-10-comparison-shopping-engine-rankings-study/

    We also just put out an updated version of what online retailers should focus on SEO wise in 2012. It’s a great compliment to this post: http://cpcstrategy.com/blog/2012/02/ecommerce-seo-strategy/

    I’d love to collaborate with you on one of these posts in the future, it’s so easy to talk about what strategies need to be done but executing an SEO strategy is extremely hard. Trying to help online retailers develop that SEO plan and then incorporate it into every day job functions for the entire team.

  19. Shubham

    March 12, 2012

    Post a Reply

    Hi Kaiser,

    Great article, One of the best SEO article I ever read. I didn’t knew that we can even submit Video sitemap. Anyways Thank. I learnt a lot.

    Cheers.

  20. joe bittner

    March 20, 2012

    Post a Reply

    As a new manager of E-Commerce of a speciality indoor and outdoor retailer your blog is very informative and to the point. I will certainly be using these suggestions. Thank you.

  21. Austadpro

    May 10, 2012

    Post a Reply

    This is a great list you put together. I work with a handful of e-commerce websites and these are the tactics I’ve been using. Especially since Panda and now Penguin. It’s nice to see it all in a list and to know that I’m doing the right thing.

  22. Gary

    June 25, 2012

    Post a Reply

    Thanks for pulling together a genuinely great post. Loads of good ideas here for generating content and links for ecommerce sites which are always really hard to promote using white hat SEO. Thanks for taking the time doing this, I have already bookmarked this one for the future.

  23. Harry

    July 3, 2012

    Post a Reply

    Thanks for sharing almost a complete E-commerce guide and your submission list. I feel happy as now I won’t get confused handling ecommerce sites.

  24. Stefanie

    July 17, 2012

    Post a Reply

    What a lifesaver! I’m an Ecommerce Manager getting ready to launch 2 redeveloped stores and tasked with creating a new content strategy. This has helped me so much!! Thank you

  25. Country Flora

    July 23, 2012

    Post a Reply

    Kaiser, there was no way I wasn’t bookmarking this.

    To be honest, most SEO teams are still stuck in that pre Panda rut of directories and articles and that is never going to cut it, atleast not now when social signals are gaining immense importance and dare I say it, will be the most important criterion in 2015.

    Awesome post!! Would be a huge help to a lot of DIY SEO folks, like me.

  26. Ron C.

    August 30, 2012

    Post a Reply

    Thank you for this great information.

    I wonder if it is better to have your blog on a different domain (or subdomain) as your ecommerce site, or implemented on the same site as your ecommerce site? What is better for SEO, internal linking or linking back and forth between two domains?

    Thanks again…great post!

  27. Mike

    September 3, 2012

    Post a Reply

    The list is impressive, but could we cut it to 5-10 most essential impact-making techniques?

  28. John

    September 25, 2012

    Post a Reply

    Great article to get some good ideas about ecommerce SEO Strategies. But i need some help i want to know about How do we transition the E commerce website URL to rank high in the US?
    Please give your opinion about this asap.

  29. Hello! I’ve been reading your blog for a while now and finally got the courage to go ahead and give you a shout out from Huffman Tx! Just wanted to tell you keep up the good work!

  30. Mitch

    December 1, 2012

    Post a Reply

    This is a good resource. I hope you can add more to
    this in the future, specially other topics which have not been featured yet.
    Thanks!

  31. Clint@Decije igre

    February 17, 2013

    Post a Reply

    You’ve made some really good points there. I looked on the internet to learn more about the issue and found most people will go along with your views on this website.

  32. Prem

    May 8, 2013

    Post a Reply

    Now, am complete fan of yours Mr. Jason Acidre. I went on reading your posts. This is called awesomeness. Keep it up.

  33. Reading this very helpful seo tips from a filipino like me makes me really proud. I will definitely going to use this strategy, thank you!

  34. andri

    July 3, 2013

    Post a Reply

    I have been practicing seo for several years but this article open up my mind that there is a different seo strategy when it comes to commerce business. Thanks for sharing this, it helps a lot.

  35. Gowtham

    September 20, 2013

    Post a Reply

    Very useful list indeed, but, I believe one important thing is missing. It would work wonders if one makes use of Schema[dot]org parameters and html tags, so that Search Engines get the know the information on the page better.

  36. Jane

    November 20, 2013

    Post a Reply

    Hi Jason, thanks for this article, did you try maybe to promote your website and get visitors by using some profitable phrases/keywords on your website (title, headlines, content). By using good niche keywords you can position your page in the first results of Google and get many new visitors. There are even some tools which help to find such keywords like Metrics11

  37. Shrikrishnap

    December 12, 2013

    Post a Reply

    Thanks Jaosn. This is an excellent article on ecommerce SEO strategy. It made my thought process much more clearer & to put my ecommerce seo strategy in place.

  38. Daniel

    December 15, 2013

    Post a Reply

    Jason that list is very extensive. Appreciated. This is one of the first things I’ll be pulling up on our next SEO for ecommerce project.

  39. Satendra Kumar

    April 7, 2014

    Post a Reply

    Really it is very useful helpful and useful SEO strategies for E-commerce website.Thanks for sharing such a important article . I am really thanks to you.

  40. Mike Moloney

    June 7, 2014

    Post a Reply

    By far the most comprehensive list of eCommerce SEO tips I have ever come across. Thanks so much for putting this together Jason. My favorite part was how actionable the tips were. While I read this post I implemented atleast 10 of the suggested tips into my site, strategy, and plan for growing.

    Thanks so much for putting this together.

  41. Ankur

    August 15, 2014

    Post a Reply

    Thanks Jason,

    Excellent info. I was looking for the same and got from here.
    Good work.!!

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