The most important SEO and online marketing strategies that can effectively grow a site’s traffic, revenue and overall brand presence on the web:
- Technical SEO: Ensuring the site is technical superior in terms of best practices, accessibility, speed and user experience.
- Link Building: Acquiring links that will directly refer relevant traffic, and establish the site’s authority and credibility.
- Content Marketing: Producing high-value content assets that will be actionable/useful and relevant to its intended audience.
- Branding: Aligning all efforts to solidify the brand’s identity and unique position in the market – through its content and relationships.