Search engine optimization and link development strategies based on ethical principles, which are mostly focused on scalability and growing business sales as well as conversions.

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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

I’ve listed some of the most important web documents that somehow have helped us at Xight Interactive develop our own internal processes for Technical SEO, link building, content development and marketing, social media marketing, analytics and pretty much every strategy we’ve come up with within the inbound marketing realm.

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Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

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6 Actionable SEO Tips

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.

With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come.

SEO, as a medium for traffic acquisition, hasn’t changed that much in over a decade of its existence. The primary objective of the practice is still the same – “to make it easier for people to get to the information/solution they need”.

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13 simple SEO processes you can use to improve client acquisition and retention

When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.

But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts.

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(More) Enterprise Link Building Strategies

Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.

Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.

Well, that just means that getting the right types of links is still very much important in this age of SEO (and even on the entire digital marketing space). Because links don’t just help a site get better visibility on search results – it also helps information, products or services get discovered through referral.

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How to Really Rank in Google SERPs

Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO was typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

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YouTube Marketing for Businesses

gdayspampangaI was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

And he just asked if I can substitute for him. Also, he’s going to do a guest post here on KTS early next month, so better watch out for that (he’s currently working on a really huge post about content marketing)!

Anyway, the topic assigned to me is about YouTube for Businesses, and I’m really excited about it, as I have been genuinely interested about it ever since I started doing online marketing. You can check out the slide deck below.

 

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

 

Hummingbird SEO

Hummingbird, Google’s new search algorithm that was launched August last year, is said to have impacted 90% of search results.

The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes when it was first launched (30 days before the update was publicly announced).

This particular algorithm aims to make search results faster and more precise.

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