Site Speed Optimization Made Easy By Google’s Page Speed Online

It has been a myth that Google hates SEOs, knowing that they have been consistently modifying their search algorithms for search optimizers around the globe to be unable to decode it. However, Google is still introducing a lot of new useful tools specifically for webmasters to help them further improve their websites in terms of usability and search visibility – like their newly launched free web-based tool Page Speed Online.

As we all know, a webpage’s load time speed is one of the 200+ signals/factors used by Google for a page to garner higher search rankings in their engine’s result pages. Good thing that they are now offering a free web service for webmasters to determine the elements of their sites/pages that need to be optimized to effectively enhance it.

The tool was first introduced as a free browser extension for Google Chrome and Mozilla Firefox (which is needed to be installed first before being able to access its features), but was later upgraded to have its own webpage where everyone can access it for free and at any time.

How Page Speed Online Works

  • Go to Page Speed Online.
  • Enter the URL of the landing page you wish to optimize and then click “analyze performance”.
  • The site will instantly preview results of the page’s analysis, which will include the page’s site speed scores (graded from 1 – 100) and a summary of suggestions from Google itself.

The summary given by Google is segmented into three parts – high, medium and low priority. Each suggestion stated on the report has a comprehensive description, particularly on how you can perform each and why is it important to make these changes. You can see these in-depth descriptions by clicking on the given links. The detailed suggestions will also specify the URL/addresses that they have detected to be causing issues to your pages’ load speed.

Page Speed Online

I’ve checked my homepage’s performance in terms of speed and I got a score of 81 out of 100, with some minor suggestions. So what’s yours?

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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32 replies
  1. Sathish @ Make Money Online
    Sathish @ Make Money Online says:

    Hi Keith,

    I just visited the Google’s Page speed online page and checked my homepage performance. Although I have got a score 80 out of 100, I still got tons of suggestions for my blog and three of them are high priority. I will take of them and I hope it will help me to rank better. BTW, Thanks for sharing your insights about this new tool from Google.


    • Kaiserthesage
      Kaiserthesage says:

      That is indeed strange. But I’m sure that your site has no big issues when it comes to site speed, been checking your site out, and I haven’t experienced any loading issue, so far 🙂

  2. Internet Marketing Specialist
    Internet Marketing Specialist says:

    Nice Article! It was I believe mid-year 2010 when Google announced that site speed was a factor in their algorithm. However I believe it would be of small impact to the SERP results. Nevertheless thanks for pointing it out again and showing how Page Speed works.

    I know that it basically was exported from the firebug free-add on from firefox but am still wondering why the results are not identical? Furthermore the firebug add-on is more extensive in it’s recommendations.

    Last but not least how do you feel about webpagetest online tool?

  3. Steve@SEO Norwich
    Steve@SEO Norwich says:

    Website Speed is important for this factor as well as user experience. The use of cached pages definitely helps with speed as does the server you host your website on.. I recently saw one clients bounce rate drop by 30% just because they moved to a faster server.

    • Kaiserthesage
      Kaiserthesage says:

      I noticed that as well, the majority of their suggestions are more on the complex side of site elements. Though they provide suggestions on how you can manually fix/optimize those suggested tweaks, if you click on those links. However, I do think that what they have provided for the description of each issue are way too complex for average webmasters.

      I suggest that you just focus on the high and medium priority suggestions, and if it has suggested something complex, I think you can still manage to do those fixes with the help of Google search 🙂

  4. Tarrum
    Tarrum says:

    I got from 58 to 92 in less than a few hours with one of my sites, thanks! I removed the CSS resizing of images and actually resized them, removed useless HTML codes that Dreamweaver just left there, improved caching and optimized my images. It’s super fast now 😀

  5. Elliot@Elliot
    Elliot@Elliot says:

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  6. Abrar Mohi Shafee
    Abrar Mohi Shafee says:

    Optimizing site speed is one of the most important part of seo ranking. One can easily get more traffic if the page loads very fast. Thank you very much for your excellent post. This helped me a lot to optimize my blog.

  7. Tanya Tithi
    Tanya Tithi says:

    Today i used this tool of Google for the first time. before that I was using Gtmetrix & some other tools. But this is very fast as compared to others. I scored 80 out of 100 fro desktop version. But it is very low for mobile version. So what should I do to minimize the speed for this version???
    Thanks regards
    Tanya Tithi

  8. Abrar Mohi Shafee
    Abrar Mohi Shafee says:

    Thanks for your deeply researched post on Google’s page speed tool. Actually it is a great tool. I run my own WordPress blog. In some past days, I was stacked with the ways how to reduce blog load time. Finally I come here and try the page speed tool by Google. I couldn’t believe that after utilizing the page speed report by them, now my blog load time is just 1.38 second. So, I think it will be great to use this tool to improve page load time.


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