Site Speed Optimization Made Easy By Google’s Page Speed Online

by Jason Acidre on April 6, 2011 · 32 comments · Search


It has been a myth that Google hates SEOs, knowing that they have been consistently modifying their search algorithms for search optimizers around the globe to be unable to decode it. However, Google is still introducing a lot of new useful tools specifically for webmasters to help them further improve their websites in terms of usability and search visibility – like their newly launched free web-based tool Page Speed Online.

As we all know, a webpage’s load time speed is one of the 200+ signals/factors used by Google for a page to garner higher search rankings in their engine’s result pages. Good thing that they are now offering a free web service for webmasters to determine the elements of their sites/pages that need to be optimized to effectively enhance it.

The tool was first introduced as a free browser extension for Google Chrome and Mozilla Firefox (which is needed to be installed first before being able to access its features), but was later upgraded to have its own webpage where everyone can access it for free and at any time.

How Page Speed Online Works

  • Go to Page Speed Online.
  • Enter the URL of the landing page you wish to optimize and then click “analyze performance”.
  • The site will instantly preview results of the page’s analysis, which will include the page’s site speed scores (graded from 1 – 100) and a summary of suggestions from Google itself.

The summary given by Google is segmented into three parts – high, medium and low priority. Each suggestion stated on the report has a comprehensive description, particularly on how you can perform each and why is it important to make these changes. You can see these in-depth descriptions by clicking on the given links. The detailed suggestions will also specify the URL/addresses that they have detected to be causing issues to your pages’ load speed.

Page Speed Online

I’ve checked my homepage’s performance in terms of speed and I got a score of 81 out of 100, with some minor suggestions. So what’s yours?

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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