Site Speed Optimization Made Easy By Google’s Page Speed Online

by Jason Acidre on April 6, 2011 · 32 comments · Search

It has been a myth that Google hates SEOs, knowing that they have been consistently modifying their search algorithms for search optimizers around the globe to be unable to decode it. However, Google is still introducing a lot of new useful tools specifically for webmasters to help them further improve their websites in terms of usability and search visibility – like their newly launched free web-based tool Page Speed Online.

As we all know, a webpage’s load time speed is one of the 200+ signals/factors used by Google for a page to garner higher search rankings in their engine’s result pages. Good thing that they are now offering a free web service for webmasters to determine the elements of their sites/pages that need to be optimized to effectively enhance it.

The tool was first introduced as a free browser extension for Google Chrome and Mozilla Firefox (which is needed to be installed first before being able to access its features), but was later upgraded to have its own webpage where everyone can access it for free and at any time.

How Page Speed Online Works

  • Go to Page Speed Online.
  • Enter the URL of the landing page you wish to optimize and then click “analyze performance”.
  • The site will instantly preview results of the page’s analysis, which will include the page’s site speed scores (graded from 1 – 100) and a summary of suggestions from Google itself.

The summary given by Google is segmented into three parts – high, medium and low priority. Each suggestion stated on the report has a comprehensive description, particularly on how you can perform each and why is it important to make these changes. You can see these in-depth descriptions by clicking on the given links. The detailed suggestions will also specify the URL/addresses that they have detected to be causing issues to your pages’ load speed.

Page Speed Online

I’ve checked my homepage’s performance in terms of speed and I got a score of 81 out of 100, with some minor suggestions. So what’s yours?

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 32 comments… read them below or add one }

TrafficColeman April 6, 2011 at 7:11 am

Oh..seems very easy to do..let my run over that and see..maybe I will just it for of my clients websites also..

“Black Seo Guy “Signing Off”


Kaiserthesage April 6, 2011 at 3:10 pm

Yeah, been thinking of that as well :D I really liked the suggestions Google had given.


Sathish @ Make Money Online April 6, 2011 at 9:02 am

Hi Keith,

I just visited the Google’s Page speed online page and checked my homepage performance. Although I have got a score 80 out of 100, I still got tons of suggestions for my blog and three of them are high priority. I will take of them and I hope it will help me to rank better. BTW, Thanks for sharing your insights about this new tool from Google.



Goran @ Black Hat Source April 6, 2011 at 12:52 pm

Nice little tool that I did not know about before. BTW my site is faster then yours ;) j/k


Kaiserthesage April 6, 2011 at 3:04 pm

Haha, it’s great to hear that. The sizes of the images on my homepage were the culprits, haven’t touched them yet.

By the way, I’m still working on my guest post for BH, been very busy recently, sorry for the delay man.


Goran @ Rank High on Google April 6, 2011 at 11:13 pm

Hey man, get on it, I need some content haha. Take your time. I might have something for your blog if you accept guest post.


Kaiserthesage April 7, 2011 at 11:01 am

Haha, working on it!

Sure man, feel free to shoot a guest post over here!


Abdullah Al Kafi April 6, 2011 at 9:00 pm

Nice tips! Thanks for this. I tested my website i got 69 out of 100… !! :(


Kaiserthesage April 7, 2011 at 11:02 am

Well, at least you know the things that you need to change or modify to speed up your site! Good luck on that Abdullah, I’m sure that you’ll get it done :D


Abdullah Al Kafi April 8, 2011 at 1:25 am

Thank you..


Dennis Edell@ Direct Sales Marketing April 7, 2011 at 4:34 am

I should point out, it is certainly not 100% accurate. Apparently I have issues with images on my blog…..I have no images on my blog. lol


Kaiserthesage April 7, 2011 at 11:04 am

That is indeed strange. But I’m sure that your site has no big issues when it comes to site speed, been checking your site out, and I haven’t experienced any loading issue, so far :)


Internet Marketing Specialist April 8, 2011 at 1:13 am

Nice Article! It was I believe mid-year 2010 when Google announced that site speed was a factor in their algorithm. However I believe it would be of small impact to the SERP results. Nevertheless thanks for pointing it out again and showing how Page Speed works.

I know that it basically was exported from the firebug free-add on from firefox but am still wondering why the results are not identical? Furthermore the firebug add-on is more extensive in it’s recommendations.

Last but not least how do you feel about webpagetest online tool?


jilianne @ website marketing tips April 9, 2011 at 8:36 pm

I got 67/100.. It says I have some big issues with my hosting :(


Kaiserthesage April 21, 2011 at 9:24 pm

What hosting service provider are you using?

That’s bad news :(


Steve@SEO Norwich April 10, 2011 at 8:38 am

Website Speed is important for this factor as well as user experience. The use of cached pages definitely helps with speed as does the server you host your website on.. I recently saw one clients bounce rate drop by 30% just because they moved to a faster server.


Yousuf Khan April 11, 2011 at 11:36 am

I think mines in best here, 91 out 100…. :)


Kaiserthesage April 11, 2011 at 11:44 am

Damn. That’s real fast man!


Felicia @ No Deposit Poker April 16, 2011 at 2:10 am

This is actually a good tool to help you know what you can do to optimize the speed of your site. Sadly, as I tried it, there are a lot of suggestions that I do not understand, and even if I do, I do not know how to do it.


Kaiserthesage April 16, 2011 at 5:33 am

I noticed that as well, the majority of their suggestions are more on the complex side of site elements. Though they provide suggestions on how you can manually fix/optimize those suggested tweaks, if you click on those links. However, I do think that what they have provided for the description of each issue are way too complex for average webmasters.

I suggest that you just focus on the high and medium priority suggestions, and if it has suggested something complex, I think you can still manage to do those fixes with the help of Google search :)


Felicia @ No Deposit Poker April 20, 2011 at 10:57 pm

I actually tried those, the easier ones actually, and hopefully they have helped to speed up my site even just a little. Thanks for the suggestions! :)


Tarrum April 21, 2011 at 4:05 am

I got from 58 to 92 in less than a few hours with one of my sites, thanks! I removed the CSS resizing of images and actually resized them, removed useless HTML codes that Dreamweaver just left there, improved caching and optimized my images. It’s super fast now :D


Kaiserthesage April 21, 2011 at 9:25 pm

Cool. Glad this post was useful to you :D


aeirin April 27, 2011 at 11:22 pm

thanks for this post! very useful. got 89 (out of 100) though I still need to learn how to Minify JavaScript, CSS, HTML and more =)


Kaiserthesage April 28, 2011 at 12:20 am

Cool. Glad this post can help. And I also noticed that your blog is really fast when I first visited it :)


Thomas Jackson@vanderbilt beach fl August 23, 2011 at 8:24 pm

Walk your talk! Your site is fast man! Thanks for sharing this one!


Noel Addison@Logo Design Ventura September 27, 2011 at 8:48 am

Hehe. I also checked my website’s performance and got a score of 84 out of 100 :)


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Abrar Mohi Shafee August 21, 2013 at 7:54 am

Optimizing site speed is one of the most important part of seo ranking. One can easily get more traffic if the page loads very fast. Thank you very much for your excellent post. This helped me a lot to optimize my blog.


Tanya Tithi September 21, 2013 at 3:51 am

Today i used this tool of Google for the first time. before that I was using Gtmetrix & some other tools. But this is very fast as compared to others. I scored 80 out of 100 fro desktop version. But it is very low for mobile version. So what should I do to minimize the speed for this version???
Thanks regards
Tanya Tithi


Abrar Mohi Shafee December 25, 2013 at 9:46 am

Thanks for your deeply researched post on Google’s page speed tool. Actually it is a great tool. I run my own WordPress blog. In some past days, I was stacked with the ways how to reduce blog load time. Finally I come here and try the page speed tool by Google. I couldn’t believe that after utilizing the page speed report by them, now my blog load time is just 1.38 second. So, I think it will be great to use this tool to improve page load time.


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