Advancing from SEO to CRO: Using AB Testing to Maximize Conversions

By on Sep 17, 2012 in Conversion, Search | 20 comments


SEO moves fast.

I realize this contradicts the fact that SEOisamarathonandnotasprint, however I’m not talking about the process or the results, but the industry…

In a recentpostbyMattBeswick he compares SEO to “trying to build a house in a fault zone,” and specifically that “by the time you have laid down the foundation, the gound underneath may have shifted.”