10 Types of Links that Really Matter and How to Get them

By on Feb 21, 2013 in Search | 37 comments


Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

Extreme Link Prospecting With SEOQuake

By on Nov 26, 2011 in Search | 101 comments

Search for Link Prospects

Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.

Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.

I Will Be Presenting at MORCON 2011

By on Oct 11, 2011 in Offbeat, Search | 49 comments

This is going to be my first speaking gig and I’ll be presenting about what I’ve mostly learned, practiced and experienced in the past year of being an SEO. I haven’t actually done my deck yet, but I’m very excited to do it, probably next week (been busy with my secret ninja training recently).

Mastering Online Ranking Conference is going to be held at UP Diliman, Quezon City on October 29, 2011 (Saturday). So to all the Filipino SEOs, webmasters, bloggers, copywriters, social media practitioners, web developers and designers, I’m inviting you to come and attend this event.

Branding in SEO – The Big Shift in Online Marketing

By on Oct 3, 2011 in Search | 49 comments


The strength of a brand is considerably the backbone of most successful businesses, may it be on or offline, given that it has the ability to signify a certain organization’s true value and edge which separates it from its competitors.

The search industry has provided businesses worldwide with immeasurable potentials and growth in the past decade. As the Internet industry grows, users’ behaviors tend to mature as well, in which search engines are left with no other options but to constantly evolve in order to further improve the experience they are providing to their users when seeking for information over the web – such as authorships, rich snippets for search listings, personalized and localized results.

Link Magnetism – How to Create an Authority Site that Attracts Authority Links

By on Aug 20, 2011 in Content, Search, Social | 45 comments

Link Magnetism

Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…