Advanced SEO

editorial

Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

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Search for Link Prospects

Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.

Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.

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This is going to be my first speaking gig and I’ll be presenting about what I’ve mostly learned, practiced and experienced in the past year of being an SEO. I haven’t actually done my deck yet, but I’m very excited to do it, probably next week (been busy with my secret ninja training recently).

Mastering Online Ranking Conference is going to be held at UP Diliman, Quezon City on October 29, 2011 (Saturday). So to all the Filipino SEOs, webmasters, bloggers, copywriters, social media practitioners, web developers and designers, I’m inviting you to come and attend this event.

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Branding

The strength of a brand is considerably the backbone of most successful businesses, may it be on or offline, given that it has the ability to signify a certain organization’s true value and edge which separates it from its competitors.

The search industry has provided businesses worldwide with immeasurable potentials and growth in the past decade. As the Internet industry grows, users’ behaviors tend to mature as well, in which search engines are left with no other options but to constantly evolve in order to further improve the experience they are providing to their users when seeking for information over the web – such as authorships, rich snippets for search listings, personalized and localized results.

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Link Magnetism

Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…

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on-page SEO

SEO is a consistently evolving field of modern marketing, given that search engines constantly improve their algorithms’ capabilities of returning high quality and highly relevant pages to their users’ queries. Search engines – especially Google – use hundreds of factors to estimate pages that deserve to show up on their top results.

There are two major processes in search engine optimization that enable websites and pages to rank for its targeted keywords on search results – and these are on-page and off-page optimization.

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Google Panda Slap

The Google Panda Update – sounds harmless, but it’s not. It has recently slapped a lot of huge sites and even the trusted/reputable ones (globally) off the Google’s search result pages. The known major signals and basis of this update mostly targeted sites that contained poor quality of content, pages that have external duplicates and dormant behavior of users once they are on the page.

I have been receiving a lot of inquiries from big websites about this specific fixes recently through my link marketing services page, which made me decide to create this post. The strategies listed below are mostly based on my own research through various web sources, actual analysis/auditing of prospected clients’ sites and personal observations.

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Paid Links

Google hates paid links and that’s unchangeable, given that they are keeping the search game fair to return quality-driven results to Google users worldwide. Buying links is a direct violation to Google’s webmaster guidelines – particularly manipulative links that intend to pass Pagerank and improve search rankings through unnatural anchor texts usage.

However, there are still other risk-free link buying techniques that are patterned to indirectly acquire links through the same form of incentives – cash.

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