Case Studies

Social signals is one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.

The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence.

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Online Business SEO - Keyword Density

I’ve been experimenting and playing around with my blog’s homepage recently (a lot!), from the time when I restored it after crashing my blog’s database a month ago.

As of today (March 25, 2011 – Updated), my blog’s homepage is currently ranking on position #8 for the keyword “online business SEO”, and it only took me 3 days and 2 tweaks to reach that rank – homepage’s title and 1 keyword rich inbound link directing to it.

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Link Exchange

Thematic link exchange or also known as reciprocal linking is a link building method in which 2 different websites with a similar theme or niche give links to each other (Site A links to Site B and Site B links back to Site A). Exchanging of links is usually done through email outreach, wherein one sends a request to another other site to have a link partnership.

Links acquired through this technique are usually placed on the sidebars – which is more often than not in categories such as blogroll, links, networks, friends, etc… – or placed on the footer of the page as a sitewide link (links that can be seen in almost every page of the website).

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Anchor Text Variation

The use of anchor text variations is one of the fundamentals of Link building. Since it’s given that having backlinks pointing to a single web page with only one anchor text used over and over will make search engines suspect the methods you are using in order to optimize the page. Basically, it’s not the way to convince them in believing that your page is really relevant to that targeted keyword, especially if you’re building massive links in a short period of time.

Google’s ranking algorithm is constantly evolving, and the more your link profile looks natural is the more you get the results you desire.

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Three weeks ago, I started shooting for this blog’s first objective, to dominate the search engines for a particular keyword – a highly competitive keyword to be precise. I was 40 pages away from my goal 2 weeks ago (484th), but now I’m just 10 spots away from reaching it, the top page of Google SERP!

I was thinking that perhaps this is the right time to share some of the things I’ve done in making it to the spot where this blog is currently sitting at.

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Success

I carried on and worked with a more vibrant team of experts in a much diversified field. Then there I have equipped myself with way farther powerful arsenals and tactics that suit greater heights. But that doesn’t stop me from sharpening and enhancing my skills.

Few weeks later – when I already have moved on, as if I had broken up with someone – I checked it’s stats on Google’s SERP. You’ve guessed it right! It’s already on the top page, both of the keywords and no one was optimizing them, I think (I checked its backlinks to make sure).

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Success

I have always seen the Google SERP as a relentless battlefield, and up to now I stand to that belief. Though one thing that I really enjoyed with SEO is the piece of competitiveness it breathes out from me just to be on top of it. I must say, I’m very persistent and can be easily obsessed once focused in achieving a certain goal.

My Google adventure just started a few months ago – but I’m no stranger to SEO – and I seriously enjoyed this particular experience. So what was this adventure? I started working with a website which I had completely no idea about its niche and having only a few arsenals in building links as well as online reputation management.

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