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How to Obtain Fast High Search Rankings Through Social Signals

Social signals is one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.

The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence. However, these search engines do have factors to consider in measuring the durability of the content, for them to truly return quality sites on their end such as:

  • Quantity of social mentions on Twitter and/or Facebook.
  • Quality of social mentions measured through the social authority of the Twitter account.
  • Domain authority and Trustrank of the site hosting the content.

Getting the Targeted Search Terms to Rank

In using this model of off-page optimization, aiming for your post/page to rank on its targeted keywords heavily relies on the on-page factors – mainly with the inclusion of the target keywords in the page title (headline), URL as well as to have its content strictly pertain to the subject (your targeted keywords), given that the title of the page is more often than not used by people when they start sharing your content through social networks such as Facebook and Twitter.

Case Study

On April 10, 2011, I published a blog entry about getting natural editorial links, and it did well as it was able to get tweeted several times in just minutes after being published. In less than 12 hours, the blog post managed to rank for several search terms on the top page of Google.

Position #10 for “editorial links” in less than 12 Hours – via SEOmoz Rank Tracker.

Position #12 for “in content links” in less than 12 hours – via SEOmoz Rank Tracker

Position #1 for “get editorial links” in less than 12 hours – via SEOmoz Rank Tracker

Position #2 for “get in-content links” in less than 12 hours – via SEOmoz Rank Tracker

Social Authority Plays a Big Role

After a few hours of being published, that entry reached several influential SEOs and bloggers, and they were quite generous enough to tweet about it.

Garrett French of Citation Labs

Seeing as that post was being mentioned by authority Twitter users, it has carried a huge amount of quality signals, which I think allowed it to reach the top page of Google in a short period of time for exact match phrases.

Rankings Garnered through Social Signals Fade Fast

Sending social signals to search engines can certainly make your pages rank high on SERPs instantly, although rankings obtained through it doesn’t last that long if compared to pages that have slowly reached that level through enduring link building efforts.

Not within Top 50 for “in content links” after 3 days – via SEOmoz Rank Tracker

Not within Top 50 for “get in content links” after 3 days – via SEOmoz Rank Tracker

Securing Rankings

Getting high rankings through Social signals is just the first phase of the strategy, as it is important to sequentially support the page’s optimization process by acquiring high quality incoming links to secure or further improve its rankings.

In this case, I continuously created support pages linking to it (both through internal and external content), and at the same time, it was also generating natural links from those who have genuinely liked it – with anchors varying naturally – after a week of publishing it. And up to now, the post has managed to secure some of its keyword rankings.

Rankings as of May 19, 2011 – exported via SEOBook’s Rank Checker

Applying to Landing Pages

A week ago (May 9, 2011), I tried testing this on my services page by changing its main targeted keyword – which was originally targeting for the search term “search engine optimization services” – to “link marketing services”.

Tweeted the page right after the title page modification

Retweeted by Don Rhoades after a few minutes

I didn’t build any links using the new keywords to direct to my services page, and all I did was to just share it on Twitter. That page wasn’t also ranking for the term “link marketing services”, not until that very same day, where it ranked from unranked to position #11.

Position #11 for “link marketing services” after few hours – via SEOmoz Rank Tracker

Special thanks to these cool people who have made this study possible:

10 Ways to Improve the Sociability of Your Content Strategy

1. Produce content that’s worth sharing

Everything that’s good in SEO starts with great content, the same as any effective link building tactics. A socially engaging content is mostly crafted through basic elements such as striking headlines, design, length and value of content as well as its reach (if it’s able to engage different sorts of readers – like from beginners, advanced, pros, etc). It’s vital to provide content that can generate interest and has the potential to go viral, basically to enhance its chances of getting more exposure on social networking sites. Here are some of the usual types of content that get shared:

  • Entertaining
  • Educational
  • Useful
  • Comprehensive
  • Infographics
  • First of its kind
  • Controversial
  • News

2. Leverage social sharing through strong call to actions

Most readers have tendencies of forgetting to share excellent content that they find, and leading them to take the action by simply mentioning it on your content’s closing part is as good as getting a sale, given that you have compelled them to not only help you market your piece, but also to make them remember who you are.   

3. Making social sharing buttons very visible

Make the process of sharing easier for your visitors by placing social sharing buttons on noticeable sections of the page. Allowing the number of tweets, shares or likes to be displayed can also entice visitors to reading more and eventually attract them to share your content.

4. Engage influencers through content

Targeting people in your industry that have strong fanbase on Twitter by citing or linking to them within your content can extremely enhance its chances of getting tweeted and retweeted by many authority and influential users. Several ways that you can do to engage influencers:

  • Interviews
  • Crowdsourcing
  • Blog round ups
  • List of best
  • Statement citations
  • Thematic resource

It’s also important to let them know that you have linked to them, through personal email or by mentioning them on your tweet.

5. Get invited to reach multiplier sites like Triberr

Triberr is a free online service that was created by Dino Dogan and Dan Cristo. The system simply allows your newly published content to be automatically tweeted by your tribe members and be shared to their followers, which basically amplifies the market reach of your content.

The best thing about this system is that you can get to choose the tribe you truly want to be a part of or invite/accept the members that will exclusively pass your tribe’s standards (number of Twitter followers, authority, etc…).

To join Triberr, you’ll first need to be invited by someone who’s already a member, as signing up for a new account is disabled, and I personally think that the site’s exclusivity will be its x-factor in keeping the program spam-free.

6. Sponsored tweets

Another option to improve social visibility to your content is to avail paid services from sites like Sponsoredtweets and Buysellads, where you can choose from their wide selection of authority Twitter users – that have thousands of followers – from different industries.

7. Personal networks

Sending direct requests to your personal networks is perhaps the easiest method to implement on any Twitter-outreach campaign, though it’s also the trickiest part, since we all don’t want to be abused in being consistently requested to share things.

It should be a two-way process in which the other end will also benefit from the relationship, which means you also have to help them in other means (like sharing their content to your own network, etc…). It’s best not to overdo this process and only implement it when it’s really necessary.

8. Sponsored FB shares on popular Facebook fanpages and groups in your industry

Buying advertising spots from popular pages and groups on Facebook can boost your content’s social shares, specifically on Facebook, given that these pages are able to reach thousands of individual news feeds who are really keen on your niche.

Searching for groups and fanpages is basically done through Facebook’s advanced search feature, where you can key in your targeted search term (industry) and then try getting results from groups and pages’ tab.

Once you have determined the pages/groups which you think can help amplify your content’s visibility, the next best move would be to identify the pages/groups’ administrators. The easiest way to acquire this information is by first checking their info, where the website or email address of the group is usually mentioned.

You can choose to immediately contact the page or group’s admin to inquire for paid advertisements (in form of FB shares) or you can also choose to establish yourself as a regular, and eventually an authority, contributor in the group to get those FB shares for free – particularly if you are genuinely contributing relevant information such as answers to questions posted by other members and in sharing other content (not yours) that can be useful to the group.

9. Build a strong and approachable brand

Developing your own social network accounts to be an authority is one of the best ways to enable your site in creating its own powerful signals, as having a strong social media presence will make it easier for your content to be more visible – to both users and search engines – through your own followers.

  • Responding to comments and Twitter mentions
  • Interacting and socializing with other relevant users on Twitter and Facebook
  • Increase your followers by providing solid content and by effectively marketing your brand
  • Connecting with people whom you think can help increase your Social popularity (by following their blog, retweeting their tweets, offering guest blogs, etc…)
  • Assuring your brand’s quality by utilizing Social Media as a channel for customer support
  • Constantly knowing what your followers want by asking questions.
  • Sharing more content and information that your followers would want to know more about and not links that will only benefit you.

10. Offer incentives

It’s easier to manipulate readers to take actions on things that you want them to act on if doing so will be advantageous to them. Offering incentives to those who’ll share your content can get you more chances of getting it in front of more possible site visitors. Below are some of the ways to get tweets and Facebook shares through incentives:

  • Use Cloudflood in your blog, wherein people who wish to download freebies (files such as free report, video, ebook, audio, excel sheet, etc…) from your site will be obliged to promote the hosting page via Twitter or Facebook.
  • Offer links to those who have shared your content (which what I’ve done on the experiment above).
  • Contest prize, where you can include social sharing as part of the contest’s mechanics (including actions such as liking on Facebook, following on Twitter, etc…).

If you enjoyed this entry, here’s what to do next:

Image Credit: Monstermagnet

to me
show details Apr 11
Tweeted and posted on the wall, btw I am really interested in results of the experiment to see how much social signals affect the serp.

my link:
logo design professional – http://www.dojodesign.info/
Best regards,
Mihajlo Vidovic

– Show quoted text –
On Mon, Apr 11, 2011 at 1:42 AM, Jason Acidre <kaiserthesage@gmail.com> wrote:

Hi there,

Thanks for sharing your time to participate in my mini SEO experiment 🙂 Well first off, the experiment is about how social signals can leverage search rankings, wherein you’ll just have to share my new post on twitter and facebook; this post:


http://kaiserthesage.com/editorial-links/

And also, this experiment has a small twist:

Use Google’s URL shortener – http://goo.gl and paste the shortened version of the URL when sharing the link through twitter and facebook, since I’m thinking that Google has more control over the clicks and stats on their own territory that might be another signal that they are using for search rankings.

As for the experiment’s results, I’m looking if it’s possible to make it rank for many keyword variations with just the help of social media:

“editorial links”

“in-content links”

“natural links”

“how to get natural links” etc…

After tweeting and sharing the link, please do get back to me with the URL of your site/page and your preferred anchor text to be used for the link (that will be included on my next post as I reveal what will happen on this experiment).

Thanks for participating and have a great day ahead!

Regards,

Jason of Kaiserthesage

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Mihajlo Vidovic

How It Took Me 4 Days and 1 Backlink To Rank #2 of Google SERP For a High Competition Keyword

I’ve been experimenting and playing around with my blog’s homepage recently (a lot!), from the time when I restored it after crashing my blog’s database a month ago.

As of today (March 27, 2011 – Updated), my blog’s homepage is currently ranking on position #2 for the keyword “online business SEO”, and it only took me 4 days and 2 tweaks to reach that rank – homepage’s title and 1 keyword rich inbound link directing to it.

As you can see, my homepage is not that quite relevant for the keywords, right? But why and how the hell did I rank for that keyword with just one simple adjustment – and I haven’t even modified other on-page elements yet.

Online Business SEO - Keyword Density

Note: My homepage’s meta title was modified on March 22, 2011.

About the Keyword

A few days back, I have been listing some good keywords to target for my future blog posts (I have two new big posts coming out, but I need your help to finalize it), and then I found this interesting keyword.

Online Business SEO - Keyword Tool Grabbed from Google External Keyword Tool

Online Business SEO - AllintitleAllintitle Results

Then I decided to run a test focusing on this very high competition keyword, just to challenge myself with something new.

1 Backlink!

On March 23, 2011, I’ve read Zarko’s most recent blog post and had to drop a simple comment, because I noticed that there’s one basic tip that was missing on his list. Good thing I recalled that his blog is using KeywordLuv and it just felt right to try using my homepage’s new test keyword as the link’s anchor.

online business SEO - commentComment on PracticalSEO.org

Note: That’s the only link I’ve built with the keyword “online business SEO” as anchor text in the past 2 days.

The main factor that led me to the Top Page of SERPs

I have been stressing this for the past few months – search engine optimization is all about trust! And it seems that search engines already trust what my domain continuously excretes, seeing as they are retrieving many of my pages as relevant results for various search queries, even this minor change in my blog.

Developing trust in your site takes a lot of time and effort. Like what I’ve been always mentioning to those who were seeking for my advice – trust has been the most efficient and consistent core principle of any of the past, present and I also believe the future search algorithms as well as ethical search marketing standards. Essentially, it’s the new age of link building.

Result (After 3 Days)

online business seo - ranktracker

Shot taken a few minutes ago via SEOmoz RankTracker

online business seo - seocentroShot taken a few minutes ago via SEOcentro

Updated Result – After 4 Days

online business seo #2Shot taken on March 27, 2011 via SEOmoz RankTracker

online business seo #2 - seocentroShot taken on March 27, 2011 via Seocentro

Final Note

In my honest opinion, domain trust seems to be the biggest factor when it comes to search rankings. And like what I’ve said before, if search engines trust you, you can pretty much rank for any keywords you wish to rank for.

Excited for more of my experiments? I have one coming up and you can participate as well – just refer to this post if you’re interested.

Thematic Link Exchange – What’s The Real Score?

Thematic link exchange or also known as reciprocal linking is a link building method in which 2 different websites with a similar theme or niche give links to each other (Site A links to Site B and Site B links back to Site A). Exchanging of links is usually done through email outreach, wherein one sends a request to another other site to have a link partnership. Link Exchange

Links acquired through this technique are usually placed on the sidebars – which is more often than not in categories such as blogroll, links, networks, friends, etc… – or placed on the footer of the page as a sitewide link (links that can be seen in almost every page of the website).

Link exchange has been known to be very effective in improving search rankings before, and some are saying that it still works. So I’ve decided to see it for myself by implementing an experiment that I’ve started 3 weeks ago (first week of January 2011).

How It All Began (Case Study)

In my experience as an SEO, I’ve never tried this method – not even once – because I simply didn’t believe in it. I was a big fan of one-way incoming links and voluntary planted in-content backlinks, and yes, those are really some tough stuff to obtain.

Moving on, when I began to put up this blog, my main intention was to just put it up as my personal SEO lab rat, wherein I can do experiments to test what really works and what doesn’t (and I haven’t even thought of including link exchanges as a part of my future experiments, well I guess I was wrong back then).

Anyway, on the 2nd week of July last year, I’ve decided to start a dummy SEO campaign for this blog, which entirely focused on 1 keyword, a keyword that I really wanted to own – and that is SEO Strategies. I don’t really know why I’m so persistent with that keyword, I just like those words so bad! It was quite difficult to rank for and have substantial amount of monthly search volume, definitely the perfect candidate for a challenging match between an SEO and Google.

Getting back to my story, that campaign was very successful, in fact, I was able to see my page ranking for the targeted keyword on the second page of Google’s SERP within 2 weeks. The strategy was so easy, and you should check it out.

After that event, I then halted with this blog’s link building campaign, since clients started pouring in. But I did some few links (10 – 15 backlinks) each month, from September – November last year just to maintain its position. Fortunately, my most prized keyword has been dancing between the #7 – #13 search ranking positions for the past 4 months. It was frustrating, sometimes, but what can I do, I’m still busy with other things.

The Experiment

On the first week of January this year, I’ve contacted four active bloggers (online friends) and asked if they’ll be interested to participate with this mini experiment of mine – basically to do link exchanges with my blog. And I’m very grateful to them for having this post completed:

Kristi Hines of Kikolani

Udegbunam Chukwudi of Strictlyonlinebiz

Gary Lawood of Lawmacs

Zarko Zivkovic of Practical SEO

Within the period of the experiment, I haven’t built any other links pointing to my homepage to have full results coming from the thematic link exchange campaign. With the other links that I’ve artificially built recently, I have them all directed to my about page and About.me profile page instead (another experiment that I’ll be sharing next week).

Let’s get back to business, the links that I’ve acquired from this campaign was segmented into 2 different link placements, but all have the same anchor text used (which was “SEO strategies”). 2 incoming reciprocal links were positioned on the sidebars, one on Kikolani’s blogroll and one on Lawmac’s – both were sitewide links.

Whereas the 2 other reciprocal links were placed on the footer section – Practical SEO’s blogroll links and Strictlyonlinebiz’s theme made possible by links.

Results

The experiment was scheduled to run for only 2 weeks, but I was not satisfied with the results I got and decided to extend it for another week and waited for something good to come up, well nothing really came up after the 7-day wait. However, I found something interesting instead of the results that I was really expecting (Google search rankings).

Google SERP Rankings

  • My targeted keyword’s ranking didn’t improve; it stayed on the 8th – 12th position for the entire month of January. Clearly, Google doesn’t put any weight on this method any longer in boosting search rankings. Google uses different sets of search algorithms each week, or every 2 – 3 days, or who knows how many, but the point is that in the period of the experiment, this method hasn’t shown any potentials in terms of search rankings in Google’s territory.

Link Profile

  • Obviously, the amount of links have improved, given that many quality pages from the 4 sites I’m exchanging links with are linking to my homepage, with some pages that already have PR. It did improve my homepage’s mozRank (from 3.90 to 4.04), perhaps Linkscape wasn’t able to index the links from the other pages where my links are placed yet. My homepage’s Page Authority – a metric used by SEOmoz’s Linkscape – also increased from PA – 40 to PA – 51.

Google Pagerank

  • The recent Google Pagerank update hasn’t hit my website/blog and I sort of know what the reason is. When the Pagerank updated a few weeks back, I’ve observed other sites immediately, particularly the new ones (I have a list of them) and some older sites that I’ve been following. I’ve come to realize that the recent update only occurred to sites that were already live last April 2010. And with the sites that have just been launched/live last June and onwards wasn’t included on the recent PR update. Digging deeper also led me to another theory, I’m speculating that the recent Pagerank update was just partial – probably with just the links that were indexed from April 4 – last week of June last year.

  • Well, with this experiment, I’m confident that it will affect my homepage’s Pagerank positively, given that links that I’ve acquired through this process are mostly dofollow links and are from authority and active websites. So, I guess I’ll be updating this spot on the next PR update.

In Referring Traffic

  • Not so good.

Yahoo and Bing SERP rankings

  • When I started the dummy SEO campaign – which I’ve explained above – my site’s targeted keyword didn’t even reach the top 100 results for both search engines. But doing this experiment made my homepage rank on 4th place for the keyword “SEO strategies” in just a week, and it hasn’t move up to this very moment. Both Bing and Yahoo use the same search algorithm since last year, after Bing’s acquisition of Yahoo.

Final Note

What is it good for? If you’re aiming for organic traffic from Yahoo and Bing, then shoot for a thematic link exchange campaign. This method is also great in building a solid link profile for your website as well as in improving your homepage’s Pagerank, and I can attest to that.

Thematic Link Exchange – What’s The Real Score?

Thematic link exchange or also known as reciprocal linking is a link building method in which 2 different websites with a similar theme or niche give links to each other (Site A links to Site B and Site B links back to Site A). Exchanging of links is usually done through email outreach, wherein one sends a request to another other site to have a link partnership.

Links acquired through this technique are usually placed on the sidebars – which is more often than not in categories such as blogroll, links, networks, friends, etc… – or placed on the footer of the page as a sitewide link (links that can be seen in almost every page of the website).

Link exchange has been known to be very effective in improving search rankings before, and some are saying that it still works. So I’ve decided to see it for myself by implementing an experiment that I’ve started 3 weeks ago (first week of January 2011).

How It All Began (Case Study)

In my experience as an SEO, I’ve never tried this method – not even once – because I simply didn’t believe in it. I was a big fan of one-way incoming links and voluntary planted in-content backlinks, and yes, those are really some tough stuff to obtain.

Moving on, when I began to put up this blog, my main intention was to just put it up as my personal SEO lab rat, wherein I can do experiments to test what really works and what doesn’t (and I haven’t even thought of including link exchanges as a part of my future experiments, well I guess I was wrong back then).

Anyway, on the 2nd week of July last year, I’ve decided to start a dummy SEO campaign for this blog, which entirely focused on 1 keyword, a keyword that I really wanted to own – and that is SEO Strategies. I don’t really know why I’m so persistent with that keyword, I just like those words so bad! It was quite difficult to rank for and have substantial amount of monthly search volume, definitely the perfect candidate for a challenging match between an SEO and Google.

Getting back to my story, that campaign was very successful, in fact, I was able to see my page ranking for the targeted keyword on the second page of Google’s SERP within 2 weeks. The strategy was so easy, and you should check it out.

After that event, I then halted with this blog’s link building campaign, since clients started pouring in. But I did some few links (10 – 15 backlinks) each month, from September – November last year just to maintain its position. Fortunately, my most prized keyword has been dancing between the #7 – #13 search ranking positions for the past 4 months. It was frustrating, sometimes, but what can I do, I’m still busy with other things.

The Experiment

On the first week of January this year, I’ve contacted four active bloggers (online friends) and asked if they’ll be interested to participate with this mini experiment of mine – basically to do link exchanges with my blog. And I’m very grateful to them for having this post completed:

Kristi Hines of Kikolani

Udegbunam Chukwudi of Strictlyonlinebiz

Gary Lawood of Lawmacs

Zarko Zivkovic of Practical SEO

Within the period of the experiment, I haven’t built any other links pointing to my homepage to have full results coming from the thematic link exchange campaign. With the other links that I’ve artificially built recently, I have them all directed to my about page and About.me profile page instead (another experiment that I’ll be sharing next week).

Let’s get back to business, the links that I’ve acquired from this campaign was segmented into 2 different link placements, but all have the same anchor text used (which was “SEO strategies”). 2 incoming reciprocal links were positioned on the sidebars, one on Kikolani’s blogroll and one on Lawmac’s – both were sitewide links.

Whereas the 2 other reciprocal links were placed on the footer section – Practical SEO’s blogroll links and Strictlyonlinebiz’s theme made possible by links.

Results

The experiment was scheduled to run for only 2 weeks, but I was not satisfied with the results I got and decided to extend it for another week and waited for something good to come up, well nothing really came up after the 7-day wait. However, I found something interesting instead of the results that I was really expecting (Google search rankings).

Google SERP Rankings

My targeted keyword’s ranking didn’t improve; it stayed on the 8th – 12th position for the entire month of January. Clearly, Google doesn’t put any weight on this method any longer in boosting search rankings. Google uses different sets of search algorithms each week, or every 2 – 3 days, or who knows how many, but the point is that in the period of the experiment, this method hasn’t shown any potentials in terms of search rankings in Google’s territory.

Link Profile

Obviously, the amount of links have improved, given that many quality pages from the 4 sites I’m exchanging links with are linking to my homepage, with some pages that already have PR. It did improve my homepage’s mozRank (from 3.90 to 4.04), perhaps Linkscape wasn’t able to index the links from the other pages where my links are placed yet. My homepage’s Page Authority – a metric used by SEOmoz’s Linkscape – also increased from PA – 40 to PA – 51.

Google Pagerank

The recent Google Pagerank update hasn’t hit my website/blog and I sort of know what the reason is. When the Pagerank updated a few weeks back, I’ve observed other sites immediately, particularly the new ones (I have a list of them) and some older sites that I’ve been following. I’ve come to realize that the recent update only occurred to sites that were already live last April 2010. And with the sites that have just been launched/live last June and onwards wasn’t included on the recent PR update. Digging deeper also led me to another theory, I’m speculating that the recent Pagerank update was just partial – probably with just the links that were indexed from April 4 – last week of June last year.

Well, with this experiment, I’m confident that it will affect my homepage’s Pagerank positively, given that links that I’ve acquired through this process are mostly dofollow links and are from authority and active websites. So, I guess I’ll be updating this spot on the next PR update.

In Referring Traffic

Not so good.

Yahoo and Bing SERP rankings

When I started the dummy SEO campaign – which I’ve explained above – my site’s targeted keyword didn’t even reach the top 100 results for both search engines. But doing this experiment made my homepage rank on 4th place for the keyword “SEO strategies” in just a week, and it hasn’t move up to this very moment. Both Bing and Yahoo use the same search algorithm since last year, after Bing’s acquisition of Yahoo.

Final Note

What is it good for? If you’re aiming for organic traffic from Yahoo and Bing, then shoot for a thematic link exchange campaign. This method is also great in building a solid link profile for your website as well as in improving your homepage’s Pagerank, and I can attest to that.

Anchor Text Link Strategy – The Best Way to Rank for Difficult Keywords

The use of anchor text variations is one of the fundamentals of Link building. Since it’s given that having backlinks pointing to a single web page with only one anchor text used over and over will make search engines suspect the methods you are using in order to optimize the page. Basically, it’s not the way to convince them in believing that your page is really relevant to that targeted keyword, especially if you’re building massive links in a short period of time.Anchor Text Variation

Google’s ranking algorithm is constantly evolving, and the more your link profile looks natural is the more you get the results you desire. Being smart in choosing your keywords and anchor texts will naturalize the look of your link building campaign. To give an in-depth view of this strategy, I’ll set some of my previous experiences as an example.

Several months ago, I worked and pampered a highly competitive keyword, and of course, I managed to make it rank on Google’s top page within 3 months (where I started from the 18th page).  The strategy was quite simple; I just had to surround the main targeted keyword with terms that complement it. The main keyword was “uk bingo” – very competitive and has 250,000 monthly search count. And the longtail keywords that helped me make the site rank for that keyword are:

  • Uk bingo online
  • Uk bingo site
  • Play Uk bingo
  • Best Uk bingo
  • Play Uk bingo online
  • Best Uk bingo site
  • Bingo in the Uk

Results:

As I have mentioned above, I was able to make the main keyword rank on the top page for a very long time (up to now). The link landscape looked very natural, as if real people and satisfied users are the one’s who’re making links to it, seeing as links built pointing to the same page have many variations with the anchor texts used.

Another surprising result was that I also managed to make the keyword “bingo uk” to rank higher than the main keyword “uk bingo” on SERPs without optimizing it. I’ve noticed that it happens a lot, wherein the reverse version of the keyword is also being optimized just by shooting for the other one. So, what if I’ve targeted for the “bingo uk” instead? Perhaps, I should try and experiment on that one.

A Sneak Peek On My Current Campaign

I’ve been very busy lately with tons of work and drinking sessions that decelerated this blog. Although, I still have a lot of experiments in mind that I wish to implement first on this playground, even I can’t find time to do link building on my own blog.

Ok, here’s another sample, I’ve been targeting the keyword “seo strategies” on my homepage, and I was able to make it rank on the 2nd page of Google SERPs in just 2 weeks (from the 40th page). However, after achieving that, I slowed down a bit (for several months), since a lot of client work started coming in. But recently, I’ve thought of reviving my previous campaign by using this strategy as an alternative; and here are the search terms that I chose to surround the main keyword:

  • Organic SEO strategies
  • Effective SEO strategies
  • Strategies for SEO
  • Best SEO strategies
  • Free SEO strategies
  • SEO marketing strategies
  • Google SEO strategies
  • Search engine optimization strategies

Well, I do wish I can find the time to put this experiment into action.

Getting Links Using This Anchor Text Strategy

There are so many ways you can get links from this not-so-spammy strategy, and here are some of them:

  • Monitor mentions of your brand through Google Alerts. It’s important to engage first with the webmaster if you find one before requesting for a link using your desired anchor text.
  • Article submissions and/or guest blog postings. It’s best if your topics are focused with the surrounding keywords (ex. “10 Best SEO strategies”), so that the external links from the content pointing to your site have greater value through relevance.
  • Do link search with your new keywords through Google search, since it will give you a new set of competitors for each keyword. You can choose to contact your new competitors for a link request or explore where they are getting their links from. It’s important to personalize your messages to these webmasters with the intent of engagement, and not just for the link request!
  • Use your new set of keywords as titles on your blog posts and make the copy relevant to the targeted keyword. The best thing about blog posts is that it can naturally build links on its own (especially if it’s linkable). You can choose to promote your blog posts to several social bookmarking sites, RSS feed directories (Feedage and Mybloglog), reputable as well as relevant forums, Q&A sites and CommentLuv enabled blogs, in which the links built will mostly use the blog’s title as anchor text.

How to Find Support Keywords

Easy, use Google Keyword Tool and Traffic Travis!

Next Stop

Be sure that you also use your main keyword as anchor text in building your links, but the most important thing is that your anchor text should vary, since using all of your support keywords will drastically help your main keyword rank higher on search engines.

Keyword Ranking – How To Reach the Top Page in No Time

Updated: This post was originally written on August 11, 2010, unfortunately, I messed up my database last week and had to redo this blog from scratch (good thing this post was still on Google’s index and I was able to copy its cached version). The summary of the story: I reached the #20 position for the keyword “SEO strategies” from #484 in 2 weeks.

Three weeks ago, I started shooting for this blog’s first objective, to dominate the search engines for a particular keyword – a highly competitive keyword to be precise. I was 40 pages away from my goal 2 weeks ago (484th), but now I’m just 10 spots away from reaching it, the top page of Google SERP!

I was thinking that perhaps this is the right time to share some of the things I’ve done in making it to the spot where this blog is currently sitting at. And to give you an extra, I will also discuss the other strategies that I’ve thought of doing here before launching my first ever SEO campaign for Kaiserthesage.com.

The Aggressive Do-Follow Strategy

ADS – well that’s what I call it – was the strategy I used these past three weeks for my own off-page SEO campaign. This strategy focuses mainly in building high quality backlinks, aggressively! I’ll show you how it’s done, but first I’ll just give detail to factors that are strongly required by this strategy.

ADS Factors:

  • Backlinks must have dofollow attributes.
  • Pages should be topically relevant with the destination page of the backlink.
  • Linking pages’ homepage must at least have PR 3.
  • Homepage have “Recent Comments” plugin (optional)
  • Allows keywords as anchor texts for backlinks (of course)

The main concept of this strategy – as seen from its name itself – is to be aggressive, but not all the time. What I’ve done was to build backlinks massively on the first week, not just links, they are arsenal links, in which a single link can match up to 555 low quality links. Well, that’s the actual equation of quality links, 1 high quality backlink is equals to 555 links from PR 0 – 1 pages.

Moving on, the reason why I had to only build those type of links massively on the first week is to let them age and to give search engine crawlers the time they needed in reaching each link. I purposely planted links on several deep pages from authority sites (with high PR), which I will explain later on. For the time being, I’ve listed the methods I used in finding and building quality links.

  1. Blog commenting – this is very basic, but definitely one of the most effective off page tactics in the SEO world. However, you need to follow the standards given above. You need to search for blogs that allow dofollow attributed comments, have PR 3 or greater, allow keywords as anchor text and have “recent comments” plugin.

The recent comments plugin is not really necessary, though it improves your chances of having your “targeted keyword” noticed by bots in almost all of the active pages of the commented blog. And I do believe that it counts as a vote for your keyword to rank higher on the SERPs.

You’ll probably notice that if you regularly check your site’s Google Webmaster Tools’ links report and Yahoo Siteexplorer. It may not be as good for your site’s long term plans, but it helps you move farther than those pages that are not really optimized for the competed keyword.

Finding blog pages to comment on is not that hard, you will just have to make sure that they are absolutely related or somehow  to your site. Also, be sure to check their homepage’s PR and if comments are dofollow links before including them to your list of blogs to be commented. Here’s how to find them:

  • Google search: “your keyword blog”
  • Google search: site:.edu inurl:blog “post a comment” –“comments closed” –“you must be logged in” “your keyword” (you can always change the “site” with .com, .org, .gov, etc.)
  • Google blog search: “your keyword” (just click on the blog search on the right panel of Google’s search result page)

Estimated amount of links built through this should be at least 10 comments a day, for the first week only. For the next two weeks, you can just make this task lighter, like 2 comments a day.

Note: on the succeeding weeks, focus on getting links from authority pages like from .edu and .gov blogs as well as blogs that have PR of at least 5, using your targeted keywords by the way. You can also try and search for their deep pages that already have PR and leave your comment on them. However, you may have to ping those pages to make sure that bots will be there to see changes from that page.

  1. Dofollow Social Bookmarking Sites – this one is the most awesome part. For the first week I had to spend time in building links through this. Why? Because it can actually generate strong backlinks pointing to your site.

How? Well, I’m actually referring to Social Bookmarking Sites that give special pages for each added URLs. The best thing about that is that it gives you a “relevant” page with your backlink on it. This page includes the title page, description, your anchor text and the category of the link, in which most of the aspects of the page are pretty much related to the link’s destination page.

Here are some of the dofollow social bookmarking sites that you can start submitting to:

http://www.folkd.com/ – PR 7

http://www.ebaumsworld.com/ – PR 6

http://www.kwoff.com/ – PR 6

http://www.dzone.com/ – PR 6

http://www.qaafe.com/ – PR 5

http://spotback.com/ – PR 5

http://mylinkvault.com/ – PR 5

http://www.searchles.com/ – PR 5

http://www.a1-webmarks.com/ – PR 5

Once you have submitted your link to Social Bookmarking sites, it is also important to let search engines know that these pages exist. Ping them!

The third part of this strategy is… Well, honestly I’m not yet done with this part, but this one is definitely important. This part of the strategy is more focused on hitting two birds with one stone, and if you’re thinking about keyword ranking and pagerank, then you are correct. Well, we all know that dofollow links are very useful when it comes to passing through pagerank, and it gives higher value in serving as a vote for a certain keyword to rank higher.

I’m just not ready to share it to everyone, seeing as my Pagerank is still not updated and I want to reach the top spot first, before I can really start bragging or rather preaching about it. But heads up, I’ll share it immediately once I’ve proven it right! Is that ok with you?

So please wait for this post’s sequel. There I will also include the other strategies I’ve thought of using other than this, and I’m actually confident about them as well. That’s it for now (I’m actually missing my son, that’s why I’m in haste to wrap this up), cheers everyone!

Top Page for a Very High Competition Keyword in 3 Months Part II

If it’s your first time here, you may want to read the first part of this series. Click here to read Top Page for a Very High Competition Keyword in 3 Months Part I. And now, the saga continues…

I carried on and worked with a more vibrant team of experts in a much diversified field. Then there I have equipped myself with way farther powerful arsenals and tactics that suit greater heights. But that doesn’t stop me from sharpening and enhancing my skills.Success

Few weeks later – when I already have moved on, as if I had broken up with someone – I checked it’s stats on Google’s SERP. You’ve guessed it right! It’s already on the top page, both of the keywords and no one was optimizing them, I think (I checked its backlinks to make sure). But I will not take the credit of it just to be fair in case someone has continued the efforts I’ve pushed through for it to stand strong (perhaps the site owner chose to continue the campaign, since it’s already on the edge in achieving victory).

On the contrary, I have managed to shape its reputation and its online presence for a short period of time, and I definitely consider that as an accomplishment, including all the things I have learnt along the process.

What I have learned from this experience

  1. A great strategy wins the game. Making great strategies in getting your links is cool, but too much planning with no equivalent actions or too much action without thinking where your links are being planted will put all of your efforts to waste. It’s best to play it slowly but surely.
  2. The age of anchored text links matters. The longer it stays on the World Wide Web is the more it gives value to your campaign efforts. I realized recently that the backlinks with the targeted keywords used as anchor text gave higher quality of vote for that certain keyword to rank on Google’s SERP.
  3. Nofollow links matters. Even though nofollow links are said to be of no value, because it doesn’t pass through PR, some studies still show that Google bots follow these links. Though it would only count those links if they are absolutely “relevant” with the main content of the page. Of course Yahoo definitely follows these links, so it’s safe to say that it’s still worth it as long as the linking page is relevant. I also have a gut feel that it has some serious effect on keyword ranking.
  4. Reversed Keyword trick. I never optimized the keyword “bingo uk”, not even once. But I managed to make both keyword rank higher on Google SERP by just optimizing one, and that’s “uk bingo”. Then there was some point that the standings of the keyword “bingo uk” was ranking higher than “uk bingo” (until now on Google.co.uk).
  5. Quality over Quantity. Very self-explanatory, but I learned this the hard way. This is a very popular tip from most experts (gunning for 1st place against “Content is King”), so take it by the heart, because when they say 10 high quality backlinks are better than 100 easy to get links, it’s true.
  6. A site that has a well-staged internal link structure is the worst kind of enemy. It really is hard to compete with these guys. I have even found some along the way that solely depended on their internal links (100% internal with absolutely zero external links!) with the targeted keyword used as anchor text and placed on the footer. What hurts the most is that they belong to the top page, top 5 to be precise. Imagine competing with those solid links contained on hundreds of their pages.    

On the first week of June 2010, I checked both keywords’ stats on the SERP again, and saw them still standing strong from where I’ve last seen them. Then there I’ve decided to take a screenshot of it (courtesy of screengrab Firefox plugin) and to write about the whole experience instead. But I will not spill the name of the site to avoid being charged of defamation, since I wasn’t able to disclose this with that client.

That’s the Google.com/ncr 1st result page for the term “uk bingo”. Here’s the hint: “the only one with the thumbs up”. If anyone’s interested to know the methods I used with this campaign, I can show you how.  Just drop me an email and I’ll be happy to help you out.

Top Page for a Very High Competition Keyword in 3 Months Part I

I have always seen the Google SERP as a relentless battlefield, and up to now I stand to that belief. Though one thing that I really enjoyed with SEO is the piece of competitiveness it breathes out from me just to be on top of it. I must say, I’m very persistent and can be easily obsessed once focused in achieving a certain goal.Success

My Google adventure just started a few months ago – but I’m no stranger to SEO – and I seriously enjoyed this particular experience. So what was this adventure? I started working with a website which I had completely no idea about its niche and having only a few arsenals in building links as well as online reputation management.

Here’s the deal, I was assigned to promote an online bingo site, wherein the targeted keyword to be optimized were “uk bingo” and “bingo uk”, and of course there were also other keyword sets included (uk bingo online, best uk bingo, uk bingo site, bingo in the UK etc…). I found it hard at first, but my enthusiasm was the real key that made me learn a great deal of knowledge and at the same time made real money out of it.

Here are the site’s stats before I came in:

  • Pagerank 2
  • SERP Ranking position “uk bingo”: 194th
  • SERP Ranking position “bingo uk”: 207th
  • Number of Google index: 203
  • Number of Yahoo backlinks: 16,000+

I was already expecting for the worst mainly because of its very competitive keyword and the competitiveness of the industry. Well, both keywords have healthy global search queries, which are around 250,000 users monthly. And its search trend never dies and a proven unseasonal form of recreation for ages ranging from 20 and above, and yes, for both male and female species.

So what did I do that almost made me conquer the online bingo industry? Hard work! I worked 60-80 hours per week just to build links, promote the site as well as to train myself further. Even on weekends, I was clearly driven and motivated to outrank our top competitors. Then I realized that I’m already addicted to it. It even came to the extent that I think of more strategies to apply in my campaign before I go to sleep, while walking at the park, to almost everything that I do which is not related to work and that even includes eating.

Evidently, I am in love with SEO, and I admit that I did love my work back then. It’s just sad that I had to leave the team due to some revenue issues. Now let’s get back to business. So there, I worked with fire in my eyes on an extensive search engine optimization and social media marketing campaign for the entire 8 weeks (March 2010 – April 2010). I made over 500 backlinks on my first month – one-way nofollow and dofollow links – in which slowly I was getting the results I needed to rev up my upcoming tactics.

In 4 weeks, I saw my primary keyword sitting on the 21th place, as if it was a race. That moment boosted my morale and the challenge of getting to the top page in the coming month just made me feel more confident. Well, that’s quite fast for me back then, but not compared to how fast I can get that ranking today. With the excessive knowledge and experience in SEO I possess now and the level of expertise I am constantly improving just makes me want to time travel.

Moving on, the following month was the hardest part. On my 5th – 7th week of conquest to glory, there I have encountered a lot of tight spots. That was the time where my rankings were not moving in weeks, it just played around on the second page between the positions 13th – 20th (Note: I check rankings twice a week, Tuesdays and Fridays). I have even encountered a “Google dance” that made me go ballistic for an hour or so, as I ranked back to the 78th (Page 6), but it was just Google fooling around when updating their algorithm.

The second page is the spot where you will usually feel the gravity of the solid efforts that are being exerted by your opponents, and it’s not fun! But if you take the time to analyze things while you’re in that position, there you would see a much in-depth look of both the strong and weak points of your top competitors.

Google Alerts was my only savior at that time, seeing as it had provided me more ideas through updated information from my most active opponent. The deciding point eventually came when I have seen how my top competitor do their thing, and naturally became my wakeup call on how to match their efforts. I’ll possibly discuss the strategies and methods I used here on future rants.

Read Top Page for a Very High Competition Keyword in 2 Months Part II

I have always seen the Google SERP as a relentless battlefield, and up to now I stand to that belief. Though one thing that I really enjoyed with SEO is the piece of competitiveness it breathes out from me just to be on top of it. I must say, I’m very persistent and can be easily obsessed once focused in achieving a certain goal.

My Google adventure just started a few months ago – but I’m no stranger to SEO – and I seriously enjoyed this particular experience. So what was this adventure? I started working with a website which I had completely no idea about its niche and having only a few arsenals in building links as well as online reputation management.

Here’s the deal, I was assigned to promote an online bingo site, wherein the targeted keyword to be optimized were “uk bingo” and “bingo uk”, and of course there were also other keyword sets included (uk bingo online, best uk bingo, uk bingo site, bingo in the UK etc…). I found it hard at first, but my enthusiasm was the real key that made me learn a great deal of knowledge and at the same time made real money out of it.