Content Marketing

vincent

Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).

I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.

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dr pete

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.

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intelligenthq

Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.

Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.

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copyblogger landing page

Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.

Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.

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Content marketing is a marketing practice that has been recently embraced by a lot of online marketers, especially people in the SEO industry.

Although the principle has existed for decades, continual changes in the online marketing landscape have substantiated the immense weight that Content Marketing can contribute to today’s businesses. Given that it allows small to large brands to be more competitive in their respective industries and this channel enables them to empower both sales and marketing efforts.

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First, let’s talk about content. The foundation of a successful online marketing campaign is strongly based on its content marketing strategy. Thus, if you want to attract customers, clients and buyers, make sure that you have quality content that they would not only read, but share and spread around as well.

Awesome and relevant content also encourages other sites and web bloggers to link to you, which is a good thing, knowing that links to your pages are one of the major traffic drivers over the web.

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The incremental evolution of search engine optimization as well as with how information is being served and consumed over the web nowadays has certainly made content marketing a very powerful link attraction, social, branding and lead generation method combined.

Although, not all niches are gifted with this arsenal, as some might say, but is this really true? Not quite, knowing that all it really takes to make a viral content to spread like wildfire is to have a compelling material and know why, how and where to promote it.

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Link Magnetism

Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…

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