Link Building Strategies

With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.

Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.


Mind share is an element that denotes how powerful a brand is to its market. It is commonly a result of highly effective promotions, which makes the brand really popular, making its target consumers very aware of the product/service/solution that the brand offers.

As an objective for marketing campaigns, having a strong mind share is definitely vital these days as it can stretch a brand’s reach in several ways.



Link building is an outcome, as Ian Lurie shared on his MozCon presentation this year. That’s true, and I couldn’t agree more. You can even automate your link development efforts with that perception alone.

To win in the link building game in the post-penguin era, you must know how to become a link magnet and should start mastering link baiting (no need for super viral content, just content that can potentially attract links). Since that’s where most natural links on the web come from.


A solid strategy is always a brainchild of a strong, persistent and flexible mindset, which can both strictly implement needed actions and agile enough to adapt to sudden changes. Though more often than not, many of us, particularly thinkers, are in search of a single solution or a formula that can withstand different kinds of situations.

Is that possible in this industry? The truth is I’m not really that sure, people will really try to tear me apart when I say that a one-size-fits-all strategy does exist. But, there is one formula that I believe has been working for so long, for so many websites, that I think many aren’t aware of or maybe know it but wouldn’t just bank on that idea.


Sherlock Holmes

Analysis is a thought-process that has been widely used in SEO. This aspect of the practice allows many of us to outsmart competitors as well as the ever evolving field itself, including the drastic game-changing events/updates that Google continuously employ to its search algorithm.

That’s one reason why Google Analytics has been tremendously useful to SEOs (and it’s great that the tool is free), as it supplies its users with their site’s usage data which can help them improve its performance.


There are tons of things happening and changing in the link building game since the start of the year, from the finer value being given to social signals, changes in the search results (primarily with Search plus your World and continuous roll out of different versions of Panda update), expected demise of link networks, to the improvements made by Google in interpreting the use of anchor texts to determine relevance.

Most of these changes clearly denote that we all have to adapt and evolve as well with how we market, brand and make our websites more visible through link building.