I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.
The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months.
The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.
Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.
This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.
A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.
However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.
With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.
Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.