When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.
But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts.
Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.
Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.
I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.
The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months.
The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.
Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.
This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.
A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.