Managing Advanced Link Building Campaigns

By on Nov 25, 2013 in Search | 29 comments


The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.

Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.

The ROI in Forum and Comment Marketing

By on Oct 21, 2013 in Content, Search, Social | 34 comments


Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

Tactical Link Building Insights with Jon Cooper and Brian Dean

By on Jul 29, 2013 in Search | 34 comments


This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.

A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.

22 Link Building Tips from @xightph

By on Jul 17, 2013 in Content, Search | 63 comments


Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.

Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.

The True Value of Link Building in Post-Penguin Era

By on May 28, 2013 in Search | 47 comments

trusted links

There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.

However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.