Link Building Guides from Jason Acidre a.k.a. Kaiserthesage

Link development has been and will always be a vital aspect of online marketing. Not just because it improves SEO, but because it also plays a big role in content discovery, traffic/lead generation and brand development.

You can check out all the link building articles I’ve written for the past years below that cover different tactics and strategies that will help you grow your site’s presence on the web.

trusted links

There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.

However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.

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With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.

Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.

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mozcon

I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.

This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.

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Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

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editorial

Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

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ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

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followerwonk

Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.

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antipenguin_ahrefs

2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.

Below are several of my popular entries that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.

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