Link Building Guides from Jason Acidre a.k.a. Kaiserthesage

Link development has been and will always be a vital aspect of online marketing. Not just because it improves SEO, but because it also plays a big role in content discovery, traffic/lead generation and brand development.

You can check out all the link building articles I’ve written for the past years below that cover different tactics and strategies that will help you grow your site’s presence on the web.

Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.

These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.

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Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why?

Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can’t easily be replicated, won’t ever be generic, and most of all – it can’t be done in speed.

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Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.

This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.

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The Penguin update or Google’s webspam algorithm update, which was launched last April 24, did create massive impact to many online marketers and webmasters’ mindsets on how they should be performing search engine optimization from now on. It’s indeed another game changer, knowing that the update collected several negative reactions from webmasters around the world.

The Penguin update was aimed towards spam tactics, and was said to have affected at least 3.1% of English search queries on its first roll out. It’s expected to grow more as Google will certainly be implementing more changes around this algorithmic update, which is quite similar to the Panda update that lasted for over a year for its enhancements.

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Building links to websites has been known to be one of the most important processes in making a business website more visible to its target audience, as links are able to improve the rankings of a certain site’s pages on search engines to be served for web searchers specifically seeking for what those pages are offering (information, service and/or product).

Links are also considered as a powerful element of the web, knowing that web users are also able to discover pages by being directly referred through linking web pages that connect pieces of information. It’s basically a source of web traffic and a building block of information (both for users and search engines).

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Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results.

With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

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Search for Link Prospects

Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.

Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.

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