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80/20 Link Building Tactics

By on Apr 18, 2013 in Content, Search | 56 comments

mozcon

I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.

This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.

Other-Worldly and Alternative Link Building Strategies – Part I

By on Mar 14, 2013 in Search, Social | 28 comments

Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

10 Types of Links that Really Matter and How to Get them

By on Feb 21, 2013 in Search | 36 comments

editorial

Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

How to Consistently Build 40+ Contextual Links Every Month

By on Feb 7, 2013 in Content, Search, Social | 40 comments

ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

The Easiest Way to Bait Links – Get Guest Authors

By on Jan 18, 2013 in Content, Search | 33 comments

followerwonk

Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.