Link Building Guides from Jason Acidre a.k.a. Kaiserthesage

Link development has been and will always be a vital aspect of online marketing. Not just because it improves SEO, but because it also plays a big role in content discovery, traffic/lead generation and brand development.

You can check out all the link building articles I’ve written for the past years below that cover different tactics and strategies that will help you grow your site’s presence on the web.

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.

This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.

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The Penguin update or Google’s webspam algorithm update, which was launched last April 24, did create massive impact to many online marketers and webmasters’ mindsets on how they should be performing search engine optimization from now on. It’s indeed another game changer, knowing that the update collected several negative reactions from webmasters around the world.

The Penguin update was aimed towards spam tactics, and was said to have affected at least 3.1% of English search queries on its first roll out. It’s expected to grow more as Google will certainly be implementing more changes around this algorithmic update, which is quite similar to the Panda update that lasted for over a year for its enhancements.

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Building links to websites has been known to be one of the most important processes in making a business website more visible to its target audience, as links are able to improve the rankings of a certain site’s pages on search engines to be served for web searchers specifically seeking for what those pages are offering (information, service and/or product).

Links are also considered as a powerful element of the web, knowing that web users are also able to discover pages by being directly referred through linking web pages that connect pieces of information. It’s basically a source of web traffic and a building block of information (both for users and search engines).

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Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results.

With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

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Search for Link Prospects

Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.

Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.

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Kaiserthesage presenting

Last Saturday, October 29, 2011, I presented about Viral Content Marketing at Mastering Online Ranking Conference. MORCon is one of the most awaited yearly SEO conferences in the country, as several of the country’s top-gun SEOs unite to share their knowledge (and some of their secrets) about the online marketing industry to our small local community of Internet professionals.

I was lucky to be invited to present at this event and definitely fortunate to receive a lot of positive feedbacks about my presentation, seeing that it was my first ever speaking gig. My slides from MORCon are below, and I might also upload a video of my presentation (though it’s in Filipino) in the coming weeks. Any questions about the presentation, you can drop a comment below.

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Big vs Small

Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).

In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).

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