Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.
These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.
Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why?
Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can’t easily be replicated, won’t ever be generic, and most of all – it can’t be done in speed.
The Penguin update or Google’s webspam algorithm update, which was launched last April 24, did create massive impact to many online marketers and webmasters’ mindsets on how they should be performing search engine optimization from now on. It’s indeed another game changer, knowing that the update collected several negative reactions from webmasters around the world.
The Penguin update was aimed towards spam tactics, and was said to have affected at least 3.1% of English search queries on its first roll out. It’s expected to grow more as Google will certainly be implementing more changes around this algorithmic update, which is quite similar to the Panda update that lasted for over a year for its enhancements.
Building links to websites has been known to be one of the most important processes in making a business website more visible to its target audience, as links are able to improve the rankings of a certain site’s pages on search engines to be served for web searchers specifically seeking for what those pages are offering (information, service and/or product).
Links are also considered as a powerful element of the web, knowing that web users are also able to discover pages by being directly referred through linking web pages that connect pieces of information. It’s basically a source of web traffic and a building block of information (both for users and search engines).
Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.
Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.