Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).
In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).
In the natural world and history of big corporations, monopolizing smaller businesses is one of the most conventional wisdoms that they all perceive as a key to progressively succeed in their own respective industries. That business outlook can surely work and bring in just about the same results when it comes to link building.
Large businesses have the biggest advantage when competing for search engine ranking positions, given that they have the funds to size up the reach and efficiency of their online marketing campaigns. However, some may and do fail, mainly because of the funds that they are able to expend and the intention of speeding up their objective’s development timeline, which often results to participation on link buying schemes (that will eventually be caught by Google).
There’s no doubt that link bait is one of the most formidable SEO strategies – and perhaps the best – out there, given that it demonstrates the original model and ecosystem of linking over the web (when Larry Page first formulated Pagerank), where people would link to a site or webpage because they have found authentic value from it.
However, nowadays, anything that’s useful seems to be a perfect fit to be a link bait, especially when the content is published on a reputable website. We can find so many interesting materials through the Internet every day that are actually link-worthy, they vary in forms, but most have been standardized through what has been known to be effective, particularly when it comes to crafting a highly linkable content.
Google hates paid links and that’s unchangeable, given that they are keeping the search game fair to return quality-driven results to Google users worldwide. Buying links is a direct violation to Google’s webmaster guidelines – particularly manipulative links that intend to pass Pagerank and improve search rankings through unnatural anchor texts usage.
However, there are still other risk-free link buying techniques that are patterned to indirectly acquire links through the same form of incentives – cash.