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Kaiserthesage’s Top 10 Link Building Posts in 2012

By on Dec 31, 2012 in Search | 22 comments

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2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.

Below are several of my popular entries that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.

Using Brand Building Strategies to Improve Link Building

By on Dec 13, 2012 in Content, Search | 34 comments

Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.

These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.

Improving Value and Volume in Link Building

By on Aug 7, 2012 in Content, Search | 21 comments

Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why?

Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can’t easily be replicated, won’t ever be generic, and most of all – it can’t be done in speed.

10 Ways to Use Images for Link Building

By on Jun 11, 2012 in Search, Social | 41 comments

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

How to Construct and Use Personas for Link Building and Social Media

By on May 28, 2012 in Search, Social | 29 comments

As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.

This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.