There’s no doubt that link bait is one of the most formidable SEO strategies – and perhaps the best – out there, given that it demonstrates the original model and ecosystem of linking over the web (when Larry Page first formulated Pagerank), where people would link to a site or webpage because they have found authentic value from it.
However, nowadays, anything that’s useful seems to be a perfect fit to be a link bait, especially when the content is published on a reputable website. We can find so many interesting materials through the Internet every day that are actually link-worthy, they vary in forms, but most have been standardized through what has been known to be effective, particularly when it comes to crafting a highly linkable content.
Google hates paid links and that’s unchangeable, given that they are keeping the search game fair to return quality-driven results to Google users worldwide. Buying links is a direct violation to Google’s webmaster guidelines – particularly manipulative links that intend to pass Pagerank and improve search rankings through unnatural anchor texts usage.
However, there are still other risk-free link buying techniques that are patterned to indirectly acquire links through the same form of incentives – cash.
It seems that everyone is a SEO expert nowadays. Why not, you can visit any webmaster forum and buy link building services for $50. After all is said and done, what really defines an expert in the SEO field?
First let me give you the warning signs of what to avoid in your SEO “expert” and in 2011.
Optimizing online stores is quite different from how usual marketers handle web promotions for other types of websites (blogs, directories, forums, small/local businesses, etc…).
And devising SEO strategies for Ecommerce websites is known to be hard, especially if the company is reluctant to shell out a specific budget or invest on their business’ online marketing campaign.