Link Building Guides from Jason Acidre a.k.a. Kaiserthesage

Link development has been and will always be a vital aspect of online marketing. Not just because it improves SEO, but because it also plays a big role in content discovery, traffic/lead generation and brand development.

You can check out all the link building articles I’ve written for the past years below that cover different tactics and strategies that will help you grow your site’s presence on the web.

Kaiserthesage presenting

Last Saturday, October 29, 2011, I presented about Viral Content Marketing at Mastering Online Ranking Conference. MORCon is one of the most awaited yearly SEO conferences in the country, as several of the country’s top-gun SEOs unite to share their knowledge (and some of their secrets) about the online marketing industry to our small local community of Internet professionals.

I was lucky to be invited to present at this event and definitely fortunate to receive a lot of positive feedbacks about my presentation, seeing that it was my first ever speaking gig. My slides from MORCon are below, and I might also upload a video of my presentation (though it’s in Filipino) in the coming weeks. Any questions about the presentation, you can drop a comment below.

{ 54 comments }

Big vs Small

Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).

In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).

{ 83 comments }

Corporate Link Building

In the natural world and history of big corporations, monopolizing smaller businesses is one of the most conventional wisdoms that they all perceive as a key to progressively succeed in their own respective industries. That business outlook can surely work and bring in just about the same results when it comes to link building.

Large businesses have the biggest advantage when competing for search engine ranking positions, given that they have the funds to size up the reach and efficiency of their online marketing campaigns. However, some may and do fail, mainly because of the funds that they are able to expend and the intention of speeding up their objective’s development timeline, which often results to participation on link buying schemes (that will eventually be caught by Google).

{ 62 comments }

brand development

Brand is the core element of most lucrative online businesses and websites today. From a cool business name to a striking logo or to a unique identity, a site’s brand appears to be its solid ground, which makes most of its parts possible to be scaled, given that a highly trusted brand looks more appealing not only to its targeted audience, but to other related market as well.

With today’s modern and powerful age of marketing, there are many channels – and probably more coming – that businesses can utilize to get their products/services in front of their target audience in areas of online marketing such as search engine optimization, pay-per click, social media marketing, affiliate marketing, mobile marketing and email marketing.

{ 33 comments }

link bait ideas

There’s no doubt that link bait is one of the most formidable SEO strategies – and perhaps the best – out there, given that it demonstrates the original model and ecosystem of linking over the web (when Larry Page first formulated Pagerank), where people would link to a site or webpage because they have found authentic value from it.

However, nowadays, anything that’s useful seems to be a perfect fit to be a link bait, especially when the content is published on a reputable website. We can find so many interesting materials through the Internet every day that are actually link-worthy, they vary in forms, but most have been standardized through what has been known to be effective, particularly when it comes to crafting a highly linkable content.

{ 34 comments }

search

Welcome to the second edition of my curated/round up post series, where I feature and share the mind-blowing articles I’ve personally read this past few weeks/this month.

To start off, I first want to thank Goran of Black Hat Source for interviewing me, which you can all read here – Interview with Jason Acidre. Next, uhm, there’s no other news actually, I was just busy recently in working (testing the new version of Traffic Travis that you should definitely check out this coming May), more work, conceptualizing future posts and writing good content.

{ 20 comments }

Traffic_by_digirazi

Today was quite an exciting day – mainly because I was already excited to write this post up just after waking up. What I think I felt this morning was destiny talking to me directly.

I guess the perfect way to begin this short story is to start off with how the day started. My morning routine is not quite unusual; it usually starts with me going online on Skype, checking my mail, my new Twitter account, my blog’s dashboard and smoking my first stick of the day.

{ 24 comments }

Paid Links

Google hates paid links and that’s unchangeable, given that they are keeping the search game fair to return quality-driven results to Google users worldwide. Buying links is a direct violation to Google’s webmaster guidelines – particularly manipulative links that intend to pass Pagerank and improve search rankings through unnatural anchor texts usage.

However, there are still other risk-free link buying techniques that are patterned to indirectly acquire links through the same form of incentives – cash.

{ 54 comments }