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10 Types of Links that Really Matter and How to Get them

By on Feb 21, 2013 in Search | 38 comments

editorial

Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

How to Consistently Build 40+ Contextual Links Every Month

By on Feb 7, 2013 in Content, Search, Social | 43 comments

ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

The Easiest Way to Bait Links – Get Guest Authors

By on Jan 18, 2013 in Content, Search | 33 comments

followerwonk

Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.

Kaiserthesage’s Top 10 Link Building Posts in 2012

By on Dec 31, 2012 in Search | 22 comments

antipenguin_ahrefs

2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.

Below are several of my popular entries that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.

Using Brand Building Strategies to Improve Link Building

By on Dec 13, 2012 in Content, Search | 34 comments

Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.

These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.