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Scalable Link Building Plan for Corporate Websites

Corporate Link BuildingIn the natural world and history of big corporations, monopolizing smaller businesses is one of the most conventional wisdoms that they all perceive as a key to progressively succeed in their own respective industries. That business outlook can surely work and bring in just about the same results when it comes to link building.

Large businesses have the biggest advantage when competing for search engine ranking positions, given that they have the funds to size up the reach and efficiency of their online marketing campaigns. However, some may and do fail, mainly because of the funds that they are able to expend and the intention of speeding up their objective’s development timeline, which often results to participation on link buying schemes (that will eventually be caught by Google).

Establishing a corporation takes time, and that’s somehow equal to establishing your brand’s online presence and reputation.

Link Building in this Generation

This process is vastly recognized as the most vital phase in terms of making keywords rank on search engine result pages (SERP). But today, link development seems to play a much bigger role than just to support, maintain or improve your keyword(s)’ search rankings, since it can be utilized as well in influencing other aspects of online marketing such as:

  • Building a strong brand identity through relevant interactions.
  • Setting your brand as an authority in your industry through editorial and contextual citations.
  • Sending trust signals to search engines through high-value link acquisition (visibility/placement and relevance).
  • Maintaining the prestige factor of the company’s site through the quality of external sites endorsing and linking to it.
  • Generating leads and highly targeted traffic through externally distributed content.
  • In managing the company’s online reputation.

The principle of a sustainable and scalable link building strategy should be able to fortify as well as to prolong the brand’s authentic popularity, which in turn can influence the site’s search rankings by means of natural linking, seeing as execution of this marketing perspective is a strong indication of trust to both users and search engines.

8 Ways to Build Links to Corporate Websites

1. Corporate Blogging

One of the most significant factors that enable corporate blogs to transcend and stand out in their industry is the ability of their organization to breed extremely talented bloggers that can showcase your brand’s expertise in the field. Building a team of experts that can shape their own individual personalities and presence on the web through providing solid content/interactions in and out of your domain can tremendously increase your site’s linkability (given that strong web personalities can naturally attract links).

You can also stretch the capacity of your content production within your organization by encouraging each department to contribute and share their expertise (from management, labor, accounting, legal, marketing, etc…). In this way, you are increasing your site’s chances of attracting more link opportunities from different sectors and given that most of your contributors (employees) will voluntarily promote their own contributions to their own networks, which is a good way to develop linkers within your group.

Tasks that your team of expert bloggers can employ:

  • Guest blogging, wherein they can build their own personal brand that’s still incorporated to your organization (link attributes to your site).
  • Community participation, where they can contribute to relevant discussions on other authority blogs, high-traffic forums, Q&A sites and social networks, and eventually bring the discussions back to your site.
  • Reach out to and engage link prospects (thought-leaders and authority figures in your industry) through social media interactions to improve the depth of your brand’s reach and contacts.
  • Strict content editorial analysis, to assure that the site as well as your distributed content is providing high quality information to possible linkers.

Basically, you’ll want to establish your bloggers’ reputation as an authority, individually, in order to generate relationship-based links to your site along the process.

2. Constant Addition and Promotion of Viral, Useful and Evergreen Content

Adding new content to your site simply equates to adding new high quality links, may it be internal or external. Continuous creation of content that can go viral and be useful to your target audience can result to links through social bookmarks, shares or resource links/mentions.

It’s also important to implement a strategic keyword distribution on all of your cornerstone (viral/evergreen) content, as people who will be linking to your content have high possibilities of using the content’s title as anchor text when linking back to it. This will allow your keyword-focused content to further improve its search rankings and generate highly targeted visitors through organic search.

Types of content that you can constantly add in your site:

  • Comprehensive resource articles (like tutorials, extreme lists or how to articles)
  • Interview other industry experts or crowdsourcing
  • High-utility rich media content like infographics, videos, podcasts and slide presentations
  • Research, case studies and survey results
  • Downloadable and redistributable whitepapers
  • Link bait type blog posts
  • Free to access web-based tools/apps

In promoting your viral/evergreen content:

  • Gather and build a contact list of webmasters that might be interested to link to your content, preferably sites that host thematic resource pages or curated posts, since offering a valuable content for them to link to have high response rate when doing email outreach compared to requesting for a link directing to your homepage.
  • Promote the content through social media, which normally involves Twitter, Facebook, Linkedin, Stumbleupon, Google+ and/or Reddit outreach, wherein you can use your personal, professional and industry-related relationships in starting the syndication.
  • Disseminate the content by highlighting it on your externally distributed content (like guest blog posts, whitepapers, press releases, interviews, etc…). You can also link back to your viral content as a resource every time you participate on discussions on related forums, Q&A sites and blogs.
  • Pitch the story to news websites, if the content is newsworthy. Provide all the necessary resources (links) that they might need and keep the pitch concise.

For a more extensive guide on how to promote your content, you can check out my older post about how to get editorial links.

Lastly, make these viral and highly linkable content internally link to your site’s important landing pages using their targeted keywords as anchor texts, given that these content will eventually gain stronger page authority over time as they naturally attract incoming links/link juice from external websites that will be all passed through to your site’s important pages, which can in turn boost your landing pages’ organic search rankings.

3. Blog Incubation

I stole borrowed the term from Rand Fishkin, but I think the concept is still somehow related to what he had originally described. The main objective of this strategy is to strengthen your brand’s online presence through consistent content contribution or collaboration on other reputable blogs in your industry. Below are some steps on how to implement this method:

  • Identify the top blogs in your industry that have strong following and determine the site/blog’s strength using metrics such as domain authority, traffic data as well as homepage PageRank.
  • Collect their contact details and try to request if you can submit a guest blog post. Once your guest blog has been published, help in promoting the submitted content and be as responsive as you can to the comments that your guest entry will receive.
  • Build a good relationship with the blog owners and try to submit more content to be published on their blogs (resourceful and non-promotional posts). Try to submit content twice or thrice each month and respond to their visitors’ queries and comments, as this will establish your brand on these highly anticipated industry sectors.
  • The more visible you are on these high quality blogs is the more you are able to build high-value links (links that have high click-through) and the more you can absorb highly-targeted visitors to your site through highly exemplified brand signals.
  • You can also choose to include emerging blogs that provide high-quality content in your campaign and have high potentials of growing as an authority in the field. Invest on them by helping them promote their blogs, contributing content or helping them out financially (optional).
  • Another alternative is to hire bloggers to write about topics related to your industry and provide them with tools that they’ll possibly need to maintain the external support blog(s) such as domain registration, hosting services, SEO-related tools, autoresponders, etc…

4. Organize or Sponsor Events and Incentivize Linking

Use offline and online events as a channel in marketing your brand, as there are lots of link opportunities on these occasions (mostly driven by brand impressions), particularly if you’ll be able to physically/virtually interact with your target audience. Here are some of the types of events that you can choose to organize or sponsor:

  • Meetups
  • Seminars
  • Conferences
  • Webinars
  • Awards

It’s imperative to specifically target individuals and organizations that have online presence, since you’ll be encouraging them to share the experience of attending the event. This call to action is very doable if you have hosted/sponsored the event or have presented as a speaker. In finding local events (meetups) to sponsor, you can use Meetup.com.

You can also incentivize the linking processes for the events that you’ll organize, like offering Widgets to serve as certificates for attending or being part of the event (ex: widgets for nominees, winners, speakers, participants/members, etc…), to intensify the chances of obtaining links from the event’s participants. Naturally, these widgets will link back to your site once installed, so it’s also important to make the process of acquiring the widget easier for your participants.

Grow your organization eventually by making your event(s) commemorated annually or yearly, as this will allow your group to continuously expand its own network, especially in collaborating with other experts in your industry.

5. Cultivate Link Builders within your Organization – Your Employees

Most people in this generation have their own social networking sites accounts (Facebook, Twitter, Google+, etc…), and some may have their own personal blogs. Educating your employees how important links are for your business will be extremely valuable for your online marketing campaign, particularly in promoting and syndicating your site’s business content to various social networks, given that social signals serve as a significant factor in search engine rankings these days.

Orient your members on how you can all execute this phase in your online marketing such as automating the social sharing process (ex. Twitterfeed or Triberr) or by sending mass email to your employees every time you have a new content published on your site. Just imagine how many retweets, Facebook likes/shares and Google +1 you can get if you have 100+ employees who are socially active on the web, it can extremely impact your content’s performance in terms of visibility.

6. Build a Community

Creating a strong community with a large amount of active followers that consistently participate on conversations is very advantageous when it comes to establishing your brand as an authority in the field as well as in generating brand advocates that will voluntarily link to your domain.

You can choose to acquire and re-brand an existing forum in your industry that already has stable flow of traffic or build a new one that will be hosted within your site’s domain. The main key to a successful community is to be as supportive, useful and responsive as you can to your members and to display leadership through conversations related to what your business excels on.

Exceptionally useful threads and conversations do attract links, especially when users link back to it as a source of industry-related information. It’s also a great way to demonstrate your brand’s expertise and establish trust that can help your business acquire more leads and referrals through voluntarily given links.

7. Social Media Integration

Social media has been a very influential sector of online marketing and search engine optimization in these past few years. The main objective of aligning your online marketing campaign with social media is to amplify your brand visibility on social networks where you can easily interact with your target market (Twitter, Facebook, Google+, etc…).

In this segment of marketing your brand, it’s important to increase the quantity as well as quality of your followers in order to improve your business’ reach, seeing that the process of expanding the reach and visibility of your content allows it to encompass more natural citations/links through your networks’ networks.

Some of the ways that you can implement to improve the number of your followers on popular social networks:

  • Launch a contest that includes following you on social networking sites in the mechanics.
  • Maximize your call to action on each of your site’s content by implementing force multipliers, in which you can encourage/manipulate your visitors to act on simple tasks such as sharing the content on various social networks (tweet, like, FB share, Google+1, stumble, Linkedin share, etc…) and to follow you on social networks you actively update.
  • Use your social network profile links as CTAs on your email signatures, offline advertisements, free whitepapers and guest blog posts – learn more about static marketing.

8. Brand Monitoring

Tracking your brand’s reputation on different web channels is vital these days, especially for large companies, seeing as consumers are now more capable of dismantling strong brands over the web with just a negative sentiment about their experience with the brand, and this can certainly affect your business in many ways – both in marketing and conversions.

However, in link building, monitoring your brand’s performance in terms of search, social and content can help you develop a much stronger brand identity and uncover more link opportunities. Below are some steps to execute in using this area of online marketing to build links:

  • Find positive mentions about your brand, products, high profile employees (in-house blogger, CEO, consultants, etc…) and branded services on Twitter, blog posts, forum threads or news articles.
  • You can use tools such as Google Alerts, Twitter Search, Social Mention or Trackur to track these mentions.
  • Try to contact users that have positively mentioned your brand (through Twitter or blog posts) and thank them. Once you have established a connection, you can then offer to send free samples of your new products/services to them and ask if they’ll be interested to review your new product(s). This should have a higher acceptance rate as they have already experienced and possibly liked your previous product/service.

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Image Credit: Tophattedtragedy

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12 SEO Strategies and Marketing Tactics for Photoblogs

PhotographerFew years ago, one of my childhood friends offered me to start a digital photography business with him, though it may not be of my interest, I always opt myself to be a solid wingman in supporting my friends’ personal/professional ambitions. I’m no fan of art, but I do know how to sense and distinguish things that may look appealing to others – commercially or artistically.

Personally, I don’t know anyone who owns a professional photoblog or photography-related website, but I guess this post may serve as an advice for my future self if ever I decide to start a business related to this field, and probably this will be somehow useful to my readers as well.

Well, if you will ask me what I would be covering if in case I decide to build one, I would probably be photoblogging about historical images, since aside from SEO, History is a subject that I’m really passionate about (yeah, I’m sort of a geek in this area, an avid televiewer of the History Channel and owns a huge collection of vintage stamps). Sounds like a good plan, right? Imagine me sharing this instead of SEO blog posts:

Oops, wrong photo. Try the next one.

Manuel Luis QuezonManuel Luis Quezon, taken in 1912 before he seated as the 2nd President of the Philippines, who also celebrates the same month and day of birth as I do

Anyway, here’s a short list of SEO strategies that I would implement if ever I start a Photoblog in the future.

Keywords

Use keywords that receive high search volumes to web pages/blog posts in order to draw organic traffic. It’s important to target search terms that are practically used by search engine users when seeking for information, as it will enhance your site’s ability to consistently grow natural – and somehow relevant – traffic/visitors.

It’s also best to target keywords that will be strictly relevant to your artwork/images when choosing for keywords to use for your site’s pages/posts title, as choosing irrelevant keywords might decrease your traffic conversions. You can use Google Adwords’ External Keyword Tool to identify search terms that will best suit your content.

Look at the size of the competition

Optimize Images

Keyword-rich image elements can also help boost the prominence of your photos on Google’s SERP as well as Image Search results, which can be very constructive in growing natural traffic to your site, knowing that a lot of users do utilize this section of web search. In optimizing your images:

  • Use highly descriptive keyword(s) in your photos’ filenames or Image Title (ex: jose_rizal_photo.jpg)
  • Use your target keyword(s) in images’ alternate text tags (alt tags), as these short descriptions of the photo help both users and search crawlers understand what the image is about if in case the image is not available (ex: “Picture of Jose Rizal”).
  • Use long image descriptions for your photos (longdesc=), as it can improve its relevance scores for search rankings (ex: longdesc=”A photo of Jose Rizal when he was in Paris”).
  • The title of the page hosting the image should also contain the targeted keyword.
  • Always upload the larger version of the image, as large size images are known to have higher quality by search engines, and they often prioritize it in indexing.
  • You can also take advantage of the image’s caption by including the targeted search term there, if necessary.

Add written content to pages hosting your images

Search engines are more capable of understanding written texts than images, and adding more content that will complement your photos will certainly increase your pages’ relevance to its targeted search terms, which of course can help improve your webpage’s search rankings and eventually be found by your targeted audience.

Create a Gallery

Showcase your best photos by setting up gallery pages for each category, as this can help you stage a good internal linking structure for your photoblog (aside from setting up and submitting a sitemap). This process can as well improve your inner pages’ (blog posts) search rankings, especially if you have used your keywords as anchor texts for those internal links from the gallery page directing to the images’ designated hosting pages.

Submit Your Site to Photoblog Directories

There are numerous Photoblog directories and community sites that you can submit your site to and you can also utilize these external resources in terms of finding for link opportunities and/or generating content ideas for your photoblog such as:

Image Bookmarking

There are also tons of image bookmarking sites that you can use to promote, distribute and share your original photos, which can develop your works’ and your brand’s web visibility. Given that your submissions can have more exposure from these external websites that could pass through traffic to your site. Submitting your images to these sites can also build highly relevant links to your site’s inner pages – that in succession results to higher search rankings. I’ve created a list of these sites a few months back on my post about optimizing ecommerce websites (for product images):

Reach out to bloggers and offer your images

Most active bloggers are in need of prolific and unique images to complement their high-quality blog posts, where some are using free stock photos and some are paying to acquire high-quality images for their works. Contact non-photobloggers and offer your images for free, as you can get high-value in-content links when they attribute the photo to its creator through links.

It’s also a good way to establish your brand through this outreach, especially if you have branded watermarks on the images that they have used. When offering your images to bloggers, you can direct them to your gallery pages (as I’ve mentioned above) to make it easier for them in choosing the images that they’ll be interested to use for their content. You can also ask and discuss the types of images that they might need that you can provide.

Network with other Photobloggers

Networking with like-minded people appears to be one of the most powerful tools in modern marketing. Connecting and building relationships with other reputable photobloggers in your niche will certainly increase the noise that your brand is going to create in your field, as these relationships can help your site be more visible through linking, social sharing and recommendations. Here are some ways that you can execute to efficiently network with other photobloggers:

  • Start conversations by leaving remarkable comments on their blogs.
  • Share their images on social networking sites.
  • Try to request if you can submit a guest photoblog post on their sites.
  • Ask if you can interview them and post it on your photoblog.
  • Link out to their posts and notify them.

Note: It’s best to target blogs in your field that are providing high-quality content and have a strong following.

In building your list of prospects, you can use the directories that I’ve listed above or do a manual search on Google. You also need to standardize your network targets through site/domain metrics such as PageRank, traffic data (via Compete.com) and Domain Authority (Mozbar).

Encourage Guest Photobloggers

Invite other photobloggers to do a guest blog on your site, since this can help drive traffic to your site from your guests’ networks and followers as they voluntarily share their contributed content, which can also be very advantageous in setting out your brand and in getting natural links.

You can create a specific landing page in your site that will house your invitation message and guidelines for possible guest photobloggers. Make this page visible through your site’s navigation and mention some of your site’s demographics (optional) to entice contributors.

Stumbleupon Ads for Extremely Interesting Images

If you will be providing images/photographs that have high potentials of going viral (ex. controversial, first of its kind, fascinating, or a huge list of very compelling images), Stumbleupon is the first place that you’ll want to promote your images to, since they have millions of cerebral users, and possibly thousands that are really interested in your field, which can spread your viral content massively. Avail for their Paid Discovery services (paid ads), and utilize it until the target content gets a good momentum of traffic.

Donate your images to non-profit or business organizations

Find and attend events hosted by organizations within your geographic location. Cover the event by taking your own photographs (if possible) and offer your images to them to be published on their site/blog. Typically, these organizations give credit to the original source of the image/photographs, which might just give you a link from authority domains (non-profit, trade, business organizations or news websites).

You can also use these photos on your own blog, if your requests happen to be denied, which makes it a win/win situation.

Organize Contest or Awards

Bloggers secretly enjoy recognition – and photobloggers aren’t an exception. Organizing your own photoblogging contest can help you obtain high-quality links, in-content citations as well as develop a strong brand presence in your field, especially if you are already active in the Photoblogging community. Though for starters, it’s best to find partners and sponsors for the contest’s prizes and in marketing the event, as this will eventually be beneficial to all parties, where:

  • All the organizers and sponsors can benefit from links coming from participants, if it’s included on the contest’s mechanics.
  • Exposure for organizers/sponsors through brand mentions.
  • Participants can also absorb traffic from the site hosting the contest and have chances of winning the contest’s prizes.
  • Allows you to build relationships with other organizers, sponsors and participants, which can be useful in the future.

Same goes with Awards, given that most people in this business are aiming for their works to be rewarded in any ways. There are lots of concepts that you can choose to go with when it comes to awards (like location-based awards, theme or industry based awards, etc…). Once you have conceptualize the theme of your Photoblog awards, you can then develop an embeddable widget for the event, which may include specific badges for nominees/entries and winners for each category. Nominees and winners can proudly use and add these badges on their site that links back to your awards’ landing page.

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Image Credit: AlabasterDuchess

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Empowering Search Vol. 3 – My Circle

CircleWelcome to my third edition of curated/roundup post series. This volume is a short one and will be highlighting the recent updates and works from my circle (those that I communicate with over the web) and also some other cool posts, which I think are worth sharing.

My posts

I will be contributing regularly (as a blogger) to Traffic Travis and Affilorama’s blog so you might want to check them out as I will be sharing more SEO-related posts there weekly/monthly. I was also invited by Technorati to be a contributor on their business channel and I’ll be publishing posts there every month. Here are some from the past few weeks:

Resources

Opinions

Hell Yeah

Events

Products

  • Rohan of Techlunatic just released his first wordpress plugin – Google Plus One Social Share WP plugin – which you can download here. I’ve personally tested the plugin, and I must say, it loads faster than the normal button that Google is providing, plus it’s also customizable via the plugin’s settings.
  • Gary of Lawmacs recently launched his first free ebook entitled “Internet Marketing”. You can grab your copy by just subscribing to his email feed (to receive the download link for his free ebook). See more of it on Lawmac’s upper right part of the sidebar.

If you liked this list of links, you can subscribe to my RSS feed and follow me on my new Twitter account. Image Credit: Kaitou Kage

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1-2 Punch Marketing Action Plan for Blogs

1 2 Punch MarketingThere are no known universal solutions or formulas to a successful web marketing campaign, knowing that every industry has to adapt to its own given nature. In fact, online marketing strategies that work for other niches not necessarily mean that they will also work for your niche for reasons such as the size of its target audience, the ability of the industry to be of extreme interest and/or its natural marketability/profitability/sustainability.

However, there is one, which I personally believe can work on any industry over time of efficient execution, where the process will only require you two things to focus on – the quality of content and the quality of conversations.

Inception

The planning stage of a marketing plan is as crucial as its execution phase, given that failing to plan is planning to fail – as mostly stressed by marketing experts. I will be segmenting this phase into 4 parts, which will include outreach list building, link data analysis, content analysis and content conceptualization.

Outreach list building

The most common initial phase of any web marketing campaigns is to gather external resources (your competitors or blogs alike) in terms of link and content intelligence, as identifying the right targets where you can market your blog – indirectly – will help you map a sustainable direction.

In this phase, you can first start by searching for related blogs and listing at least 10 – 30 highly reputable blogs in your industry in an excel sheet, which can include metrics and details such as:

  • Pagerank (homepage)
  • Domain Authority (through SEOmoz toolbar)
  • Traffic performance (measurable through Alexa or Compete.com)
  • Contact details such as Twitter account and contact page or email address

Rough Sample

It’s also important to prioritize blogs that have strict/regular schedule in publishing blog posts and have robust following and readership, since you’ll not just aim to acquire links from them, you will want to fully absorb their followers eventually. Here are some ways to distinguish if a blog has a strong community:

  • Amount of social shares on their recent blog posts
  • Number of comments they are receiving on their posts
  • If the owner of the blog is responding to comments

The outcome of this list will be the ones that you’ll be consistently engaging and connecting with in the following stages of this marketing plan.

Link data analysis

The next step after completing your initial list of link/outreach prospects is to study their blogs’ linking activity. It’s vital to know how they are marketing their blogs, since you can use these information in marketing your own.

  • Extract the best linking domains/pages to each blog. You can use tools like Open Site Explorer, where you can download the data in CSV format for easier link research.
  • Examine how they have obtained the link(s) (was the link requested or was it voluntarily given or content-driven?).
  • Observe the relation between the two linking domains (do they have multiple links coming from this certain domain? Are they blogroll links or editorial links?)
  • Study their top pages through Open Site Explorer, and observe these pages’ nature of linking. Segregate the top domains that are linking to each top page, as you can use these in the latter part of your blog’s link building process.
  • What was the most common link building method they are using (are they doing guest blogs, commenting on other blogs, or getting most links naturally through solid content).
  • Note down every detail that can help you out with your blog’s marketing campaign, from future linking targets to methods that you can use.

Content analysis

Evaluating your target prospects’ content is very important as you’ll be getting most of the concepts for your own content production as well as your marketing campaign from how they present themselves as an authoritative brand in your industry.

  • Observe the blogs’ outbound linking history by skimming through their posts and identify the usual type of content that they are mostly linking to (do they link more on opinionated, highly resourceful, extensive, research-focus, case studies or plainly entertaining posts?).
  • Are they providing content that you will want to link out to?
  • Determine the approximate amount of social shares they are getting for each new blog post, and on which social networks are they active and getting lots of shares.
  • Know the style of their content delivery (are they focusing on offering lengthy content or are they more into rich-media posts like videos, podcasts, infographics, etc…)
  • What are the subjects/topics that the blog is still lacking?

These will help you a lot in decoding their behavior when linking out to other websites as well as in developing your own approach for your content – with the slight intent of manipulating them to link to yours naturally.

Content conceptualization

Develop your content strategy by basing your campaign’s factors on your targets’ history and standards. Build a content inventory wherein you can list all your blog post ideas in an excel sheet and track if there are any available sources on the web (through Google Search) and include the URLs of those similar posts in your list as reference (as you can also use this information for your content’s competitive analysis).

  • Offer content that your targets haven’t offered or explored yet.
  • Plan on making posts that will make your targets “want” to share or link to it (preferably well-thought and well-written posts that will include a link to their blog/post – for starters).

Content

In crafting your content, as an emerging blogger in your field, it’s imperative to offer the best content there is about the subject that you will be writing to truly stand out not only to your possible readers but to search engines as well. And that’s why competitive analysis is very important before even starting to create a blog post.

Note: The only ethical way to target and organically rank for keywords is through your content and not through your artificially built links. So if you are going to target (new) keywords for your campaign, build a page/post that will strictly aim to attain rankings for that certain search term – you’ll get natural links (with targeted keywords as anchors) anyway if your content is worth linking to.

In building your content

  • Before writing your blog post, you should first analyze your possible SERP competitors by searching your post’s targeted keyword(s) through Google (ex: “how to create a blog post”).
  • Examine the best pages retrieved through the top page of search results and identify each competing post’s weaknesses, as this simple process can give you an idea on how you can win over your competitors’ content (are they lacking any information, can you beat the length of their content, can you provide a more comprehensive content than them?).
  • List all the details missing from your top competitors and be sure to include them to yours.
  • Use a keyword-rich headline, as people who will get to read your post will more likely use the post’s title as anchors when linking back to it or when they share your content on social networks.
  • Make an editorial analysis before or after publishing the content (is it link worthy? Will you share it? Does it suck?).
  • Be straight with your call to actions. If you want your readers to share it on social networks, subscribe to your feed or buy your products, then make it easier for them by providing the link(s) at the end of your post.

Once you have some solid content on your blog that you’ll be really proud and confident to show off, then getting links and marketing your blog will almost be an effortless task.

Conversation

Using conversations as a marketing tactic can be an efficient tool in blogging, on any niche, since constant interactions do build relationships that can and will translate to high value links.

The main objective of this phase is to build a strong and authority brand presence on the reputable blogs that you have listed and steal draw their followers and linkers’ attention to develop your own blog’s readership, given that their followers are the ones that are making their blogs an authority.

Build quality conversations that can attract not only your list of prospects to visit your blog but also their followers/readers as well, and let your blog’s content be the second punch that will strike them to staying and probably linking to/sharing it.

Below are some ways where you can start interacting with your list of link/outreach prospects:

Blog comments

Follow your list of blogs regularly and contribute to their community by leaving intelligent comments that will be useful to the discussion. By doing this, you are – in some ways – bringing the discussion back to your own blog, as the blog owner and the other readers may notice your consistent presence and useful feedbacks on that blog.

Suggested mindset – blog comments aren’t made for you to get a link, but rather to attract people to see what your blog is offering. Build conversations, not links.

Social networking

Following them on social networks (Twitter most likely) and sharing their content can help initiate a good conversation. Sharing their posts that have your comments on is also a good way for search engines to index your comments’ links faster, which I think is very advantageous – you get your link indexed and you get to start a conversation.

Cite them as a resource

Using your targets’ posts or researches as a resource, or quoting their statements within your own blog posts can attract them to sharing your content, since this method obviously increases the chances of having your content shared by them (especially if the content hosting the link to their blog is exceptionally crafted). It’s also a good way to start a conversation.

Make a counter-post

As you go further in following their blogs, creating a post that may be on the contrary to their beliefs (but constructive and not offensive content), can get their attention especially if you’ll provide a well-thought blog post. This can as well result to a positive outcome, particularly in displaying yourself as a thought-leader in your industry, as you are able to express your own views and perspectives about the subject.

Guest blogging

Guest blog posting, as always, is the best way to generate referred and specifically targeted traffic from high-traffic blogs, seeing as you get to showcase your expertise in front of their audience. The key to a successful guest blog post is to be as responsive as you can to all the comments that your guest post will receive. And as you build conversations with their readers is the more that you’ll be able to attract them to following you.

Crowdsourcing

As you grow your presence on the blogs you have listed in your outreach list, you can then send a request to them in answering an industry-related question or survey and publish their answers as a blog post, given that the result of this content is very useful to all their followers/readers. Most of them will be certain to share this type of content through the social networks that they are active in and may also allow your marketing processes to extend its reach.

Aftermath

As soon as you have proven your value or have discovered your own place/identity in your community through constant production of high quality blog posts and establishing relationships through conversations over time, you will have to use these connections wisely, unobtrusively and constructively to all parties. You can use these connections through:

  • Twitter-outreach
  • Link bait campaigns
  • Blogroll links
  • Lead referrals

Expand your list to continuously grow your blog’s traffic and readership. Thrive to put your blog on the same level as the ones on your outreach list in terms of quality of content in order to obtain the kind of links/citations they are getting.

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Image Credit: KalleVictor

Empowering Search Vol. 2

Welcome to the second edition of my curated/round up post series, where I feature and share the search mind-blowing articles I’ve personally read this past few weeks/this month.

To start off, I first want to thank Goran of Black Hat Source for interviewing me, which you can all read here – Interview with Jason Acidre. Next, uhm, there’s no other news actually, I was just busy recently in working (testing the new version of Traffic Travis that you should definitely check out this coming May), more work, conceptualizing future posts and writing good content.

Speaking of writing good content, I’ve published 2 blog entries these past two weeks that were well appreciated by other bloggers and online marketers and have received a lot of positive response – getting editorial links and buying links ethically – and I’m glad that both of them (and 1 older post) made it to Ontolo’s Citation Labs – Link Building Resources.

Garrett French – One of the Elite Link Building Experts that I look up to just boosted my morale

So I guess what’s next is to take this opportunity to thank all those who have linked to it and have shared it to their followers. Let’s get down to the list:

Guest Posts:

Search:

Conversion Rate Optimization:

Social Marketing:

Infographics:

Offbeat:

What to expect next: I’m currently preparing 2 big post and I hope I can publish both by next week. If you have enjoyed my recent posts and these links, you might want to subscribe to my feed and follow me on my new twitter account @jasonacidre or Facebook Page.

Image Credit: Limnides

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Empowering Search Vol. 1

Welcome to my first ever curated/round up post. Basically, these are the stuffs I’ve personally read, watched and listened to this week.

Also, I just found out that one of my posts – 21 advanced link building strategies – were featured as a top link building article on Linkbuildingwiki.com, it’s an excellent resource for link building and you should check it out (I bet that you’ll be bookmarking it).

Search:

Marketing:

Offbeat:Jedi Search

Watched Movies:

Last Song Syndrome:

Image Credit: Spysheep