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How I increased my blog’s Search Traffic by 44% in under a month

By on Jan 29, 2013 in Search | 104 comments

I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.

So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.

Technical SEO Audit with Google Webmaster Tools

By on Sep 24, 2012 in Search | 40 comments

There are so many tools these days that can extremely make the process of site audit and optimization so much easier, and I’m betting that several tools are already running through your head. But sometimes, the best ones are those that are offered for free.

Google’s Webmaster Tools is certainly on the top of my list. This browser-based web application from Google has ton of functionalities that can help determine your site’s condition from one end to another.

How to Avoid Site Changes that Ruin User Experience and Conversions

By on Sep 12, 2012 in Conversion, Search | 12 comments

How do you make general and SEO website changes without compromising your site’s user experience and ultimately the number of conversions made through the website? When you start to tinker with content and navigation elements to optimise pages, this can have a profound impact on visitor perception – for better or worse.

So how can you make these website changes without spoiling the website experience you worked so hard to create? This post looks at a number of the most common and important considerations when making any new website changes.

4 Ways to Optimize Site Structure for a Solid Search Engine Ranking Strategy

By on Aug 22, 2012 in Search | 16 comments

There are so many areas of a website that are needed to be optimized when it’s aiming to rank better on search engines, seeing that search engines use hundreds of ranking factors to assess a site if it’s really worth displaying to searchers. Though a big portion of that usually comes down to how the site is well-structured for ease of use and accessibility for search crawlers.

I’ve always believed that on-site optimization is 80% about relevance, since it’s a huge factor that makes a site or its content usable to searchers (if they are finding your content useful or relevant to what they are really looking for). If you’ll ask me if that belief has changed over my 2 years practicing SEO, I’d definitely say no.

How to Optimize Great Content for Search Engines to easily Crawl, Index and Rank

By on Jul 5, 2012 in Search | 34 comments

authorship markup

Content optimization is getting trickier these days, as users’ behavior toward how they use the web tend to grow over time, plus the fact that a lot of web content providers on different niches are pushing out tons of “great content” in a steadily growing rate.

This progression on web usage has allowed search engines to identify more data that they can use to assess webpages that should be ranking well on their search results (based on usability, social, authority and so many other factors).