Posts

How I increased my blog’s Search Traffic by 44% in under a month

Update: This method for on-page optimization still remains to be very effective. However, there were changes in the research process of uncovering search terms that could be very valuable to your SEO efforts due to changes made in Google Analytics (“not provided” data). 

I’ve updated 2 sections of this post – on discovering keywords via Google Search Console and on effectively reoptimizing pages by providing “direct answers” to queries.  

I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.

Mid last year up to last December has been a very busy stretch for our fast growing team. Growing our company and working with our clients somehow limited my time in maintaining this blog (especially in publishing new posts on a regular basis, which led to gradual loss in search traffic).

So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.

The result was definitely interesting, as I get to improve my blog’s search traffic by 43.92% with minimal effort, in the first 24 days of the year.

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How to Optimize for Satisfaction in SEO

The best way to optimize your website for “Satisfaction”:

Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast.

With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone even shorter – from 12 seconds to now 8 (according to a study by Microsoft).

Although, many seasoned digital marketers also recognize and understand how long-form content has changed the game (the average Google first page result contains at least 1,800+ words).

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Google SEO: Optimizing based on How Google Works

Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.

While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.

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10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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13 simple SEO processes you can use to improve client acquisition and retention

When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.

But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts.

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(More) Enterprise Link Building Strategies

Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.

Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.

Well, that just means that getting the right types of links is still very much important in this age of SEO (and even on the entire digital marketing space). Because links don’t just help a site get better visibility on search results – it also helps information, products or services get discovered through referral.

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Developing a Content Strategy like a Fortune 500 Brand

This entry is a guest post by Glen Dimaandal, the Online Marketing Manager at Emerson Network Power, a business platform of Emerson Electric Co. He is also the founder and CEO of GlenDemands Inc, a Philippine-based SEO and Content Consulting firm.

By now, we’ve all come to terms with the fact  that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using.

Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj Arriola puts it.

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How to Really Rank in Google SERPs

Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO was typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

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