When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.
But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts.
Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.
Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.
By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using.
Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj Arriola puts it.
Hummingbird, Google’s new search algorithm launched August last year, is said to have impacted 90% of search results.
The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes when it was first launched (30 days before the update was publicly announced).
I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.
The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months.
The growth of inquiries for search engine optimization services has certainly increased over the past couple of years.
In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their websites – and eventually to increase its traffic. But sadly, these days, perhaps more than half of the businesses looking for SEO help are businesses hoping to recover from algorithmic updates/penalties.