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Triangle Offense to Create a Powerful Online Presence

By on Jul 17, 2012 in Search, Social | 16 comments

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This entry is a guest post by Mark Acsay, the Director of Search and our resident technical SEO expert at Xight Interactive. He also blogs at Webbythoughts.com and you can follow him on Twitter @markacsay

First, let’s talk about content. The foundation of a successful online marketing campaign is strongly based on its content marketing strategy. Thus, if you want to attract customers, clients and buyers, make sure that you have quality content that they would not only read, but share and spread around as well.

Awesome and relevant content also encourages other sites and web bloggers to link to you, which is a good thing, knowing that links to your pages are one of the major traffic drivers over the web.

“Content marketing has almost the same trajectory with the rise of social media.”

There are different types of web content that you can choose to publish in your website. Not one is ultimately better than the others. Some websites are better off with podcasts than white paper contents. Though, you will have to decide which type of content will be most effective in creating your presence in the Internet as well as in your targeted community. Some marketers would also try two or all of the content types just to determine which works best for their niche.

Few Types of Powerful Web Content

Here are the types of web content tools and formats that were proven effective when it comes to online marketing;

Many marketers use more than one type of content to attract viewers and links. Others will use one or two at a time, and then determine the type of content that generates the most viewers and conversion. For more types of web-based content, you may check out an extensive list here from Hubspot.

The key is on giving quality information to your viewers. Interesting, relevant, factual and significant content will keep viewers going back and sharing your page to their network. With that said, your content will be the baseline of all three dimensions of your marketing.

“In this day and age of online marketing, it’s not enough to have quality content, you have to be the “King of Content” in your niche.”

The Three Attacks of the Triangle Offense

There are three major venues that you can utilize in order to drive visitors/readers and eventual customers to your site. Some of the most successful websites over the web work on all these three. That is the most logical option as your customers are most likely to spread out. So, for optimum coverage, take on these three.

But if you are just starting on building a website, you might consider on a venue that you think is the most effective way to reach your target audience. Focus your marketing campaign on that venue and then take on the second and the third once you already created a strong foothold on your primary campaign. Here are the three big ways in which you can create a strong brand presence on the web;

  1. Build Your Base in the Blogging World– Creating a good foundation on your webpage by focusing on the quality of content and stunning presentation will pay off in building up your reputation in your industry’s online community. Being the authority site in your niche is the best way to attract would-be customers and linkeratis as well. Here are some of the benefits of strengthening your blog’s online presence.

Here are some ways to easily build a good following base through blogging:

2. Spread Your Content  In Every Search Engine Landscape  – Search engines, especially Google is the primary search engine used by most web users in finding information, products, services, people and anything else on the web. The best chance of being visited by viewers generated by Google searches is to be on the upper half of the first page list. It would then be very sensible if you focus your marketing campaign aiming for good Google search rankings.

Here are some quick basic on-page strategies to optimize your content.

 

One thing that should stay away from is blackhat gimmickry to generate the desired traffic. These might give you temporary surge of traffic, but viewers are easily turned off by false hype, invalidated information and badly conceptualized content pages. You will only have a lot of disappointed people who will not only shun from your products, but will also warn their friends about your site. Worst, Google can penalize and ban you like JC Penny.

If you want to stay in business, avoid the following;

You can check this list of blackhat SEO strategies that you may want to avoid, BUT some of these methods can also be turned into ethical ones.

3. Swarm the Social Media with Your Message – In today’s internet savvy society, everyone take advantage of the unlimited possibilities offered by the internet. People came to rely on various social media platforms to socialize, communicate and be in the crowd.

Chats and conversation with someone who is thousands of miles away is already the norm. Going out to actually meet friends has already been categorized as luxury and is only done due to necessity.  This is the venue where you can nurture your customers and turn them to be your advocates and loyalists.

“Loyal customers don’t just make your business look trustworthy but they have a compounding effect on your marketing strength”

With most people patronizing the numerous social media tools available for free over the web, it is just logical that marketers use the same to connect with their customers and targeted market. Some of the benefits on focusing your marketing campaign in the social media arena are the following:

For a more effective social media campaign, you have to make sure that;

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Author Bio:  +Mark Acsay III is a badminton coach turned SEO consultant and helps SMEs with their inbound marketing campaign. He loves to travel, learn new things and explore new foods. He blogs about SEO at Webby Thoughts.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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16 Comments

  1. Roman

    July 17, 2012

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    Great guide. Google autorship markup is an eye opener, I have to look more into that! The rest of advice I very much agree on. You’re right on target.

  2. Greg H.

    July 17, 2012

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    Really good insights on this post, i’ve learned some other ways to enhance and create good quality content for my viewers and targeted audiences. This has been bookmarked! Thanks.

  3. Adam Parnala

    July 18, 2012

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    Another epic post KaisertheSage! I really love going to this blog because of your useful and well-explained articles. I’ll surely follow your tips. Thanks!

  4. David Daly

    July 18, 2012

    Post a Reply

    Very useful. Triangles are great in a lot of different professions it seems.

  5. @Mark Acsay

    I am glad you mentioned “authorship markup” in this post.

    I needed to hear that. I have been meaning to do that for the longest time, but for some reason, I just haven’t gotten around to it.

    I really like when results show the persons profile picture next to their excerpt in search results. It actually does give a sense of credibility.

    That’s it. I’m going to so it right now.

    Thanks for the “kick in the pants” Mark.

    Great guest post Jason. This is a really great blog. I haven’t been here in a while. My loss.

    You will see me more often.

    Mark

  6. Tom Andrews

    July 18, 2012

    Post a Reply

    Excellent post, very interesting, spot on regarding sites with good content, very important to both gain and maintain rank but also to engage your visitors and sell products and services.

  7. Pavel

    July 19, 2012

    Post a Reply

    I like the “Triangle Offense” analogy since I’m a big Lakers fan. The process you described, from content creation and distribution to developing authorship and utilizing social media, flows in a very logical manner. You start with quality content and everything builds on that. If you don’t have quality content, nothing you do will help you get repeat visitors to your website. It’s better to spend extra time and effort on your content, whether it is an article, video, photo or something else, if it’s quality it will be worth it. As far as sharing and distributing content online your strategy is sound and I already follow your instructions for the most part. one thing I should focus on more is developing authorship because i always work on several websites and have different authors for their content. I should just consolidate them all and try using one author to build credibility. Great post Mark and thanks for sharing it Jason.

  8. Hi Kaiser,

    Excellent topic and post. I think the importance of having your key areas of focus not equally spread out but specifically balanced according to the need and situation is important when it comes to Business. Both online and Offline – Balance is the one of the areas that you have use when trying to get the maximum ROI out of your efforts.

  9. James Welch

    July 25, 2012

    Post a Reply

    Great post, Kaiser. Triangles are a very good way to visualize to a client – and work in various scenarios from content, to links etc.

  10. Matt

    July 25, 2012

    Post a Reply

    Good methods and tricks. I have tried to implement all of these. Just currently i struggle to be able to find the time.

  11. Elena Anne

    August 1, 2012

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    Content is so important. It is not easy to create good content either. With so many posts on the internet, many of them repeating well discussed topics, one must strive for originality, to be creative and truly unique.

  12. reese

    August 9, 2012

    Post a Reply

    As the title states “triangle offense” I was expecting a succinct three-pointer guide but I got a very comprehensive guide instead. It well exceeded my expectations and I learned a great deal. Thanks for this. Bookmarking for future reference.

  13. Mark

    August 24, 2012

    Post a Reply

    Great Idea as always Jason, I would love this to be read by my boss. she keeps on complaining about our account on infobarrel. I guess she dont’t know about the authority, mentions and juices we can get in infobarrel.

  14. Whats up very nice website!! Guy .. Excellent .. Wonderful .

    . I’ll bookmark your website and take the feeds additionally? I am satisfied to seek out a lot of useful info here in the publish, we need work out extra techniques in this regard, thank you for sharing. . . . . .

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