Trust Marketing in SEO – The Green Hat SEO Strategy

By on Feb 27, 2011 in Search, Social | 21 comments

Share On GoogleShare On FacebookShare On Twitter

Trust marketing is a concept wherein the promotional approach is focused on providing unbiased and trustworthy information to assist targeted consumers in making appropriate dealing decisions. Using this concept to draw a parallel connection with search engine optimization would mainly be comprised of relationship-based and content-driven methods in order to achieve long-standing results.Trust Marketing in SEO

However, employing a trust-based marketing strategy in SEO is a much complex action, given that the campaign has to obtain trust from two separate entities – search engines and online users.

To begin with, this is an actual blueprint of my own SEO strategy and I will give every single detail below on how to build trust through your SEO campaign. But first, why I called it Green-Hat SEO?

Key Factors




The ultimate basis of trust for search engines is through the authentic popularity of the site in which other people are willingly linking to it and not through links that you’ve built to manipulate search results.

The Question: How Do You Drive Traffic through Trust

As I’ve mentioned before, when search engines trust your site they are more to place your pages on higher positions for their targeted keywords. We all know that links are the currency of the web, but if links pointing to your site were made by real people as a sincere recommendation, then you’re not just getting the trust of search engines, but real users as well.

It’s also given that there are two main factors for links to really have substance these days:

Furthermore, in-content links offers more value in improving search rankings (especially if the links use your keywords as anchor text), and the fact that it also gets more clicks when readers see it from authority and high traffic sites. So how do you build more voluntary in-content links directing to your site?

The Blueprint

Cornerstone Content Creation

Everything in the world has to start from something, and with SEO, it all starts with content! Content is very vital to any SEO campaign because it is where acquisition of links starts (given that the reason why other sites are willing to link to you is because they found value in your site) and it is also where the links ends once they are already built on other websites, wherein if you have provided value, visitors would more likely share your content or purchase from you.

In creating your site’s contents, it’s important that you plan ahead and do an extensive research on topics that will eventually act as your site’s cornerstone content (through blog posts or independent web pages that contain extremely useful information). There are several important elements that should be included on your prized content:

Some of the posts that I’ve recently created to stand as this blog’s flagship content:

Trust Factor (users) – When you’re useful to your industry, people will trust you. The best as well as the easiest way to be useful to your community is to provide solid information without the intent of gaining something from it.

Trust Factor (search engines) – We all know that search engines love content, but in this modern age of online marketing, their love for an average content is not enough, your content needs to be trusted in order for it to truly deserve higher search rankings.

Cornerstone Content Promotion

Once your content is live, it’s not sufficient to just let it stand in its place and wait for it to be discovered by people. The real strength of link baiting doesn’t rely solely on the content, given that the real secret to intensify your link bait is concealed in its marketing side. There are several ways to promote your cornerstone content with the seal of trust as its edge.

Trust Factor (users)It will be seen as a trusted resource that offers a solution and in turn can be shared or attract more business as you display your expertise around the field.

Trust Factor (search engines)Links obtained through this method are highly relevant, seeing as the link is used as a resource to answer questions related to the content’s topic. It passes through high amount of trust as the link is seen to be genuinely helpful to the community.

Staging a good internal linking structure will reduce the need of excessive external link building, which can resist the waste of link equity, given that you have full control over these links

Trust Factor (users) – Leading your readers to relevant contents within your site will enhance their experience as they can find more helpful information easier without digging to your inner pages further.

Trust Factor (search engines) It helps search crawlers find and index your site’s pages and it develops trust as it can retrieve data from your site faster through these routing internal links.

Trust Factor (users)It’s given that having your content listed or mentioned as a resource on educational and authority pages will display an image of a trusted source to those who’ll be able to see it.

Trust Factor (search engines) – Search engines see high amount of trust and gives great value to links found on .edu and .gov sites.

Profile Page Optimization

Creating and optimizing your own profile pages is very vital in maintaining a trustworthy image on the web and it also helps in developing your site’s marketing campaign in so many ways. Here are several reasons why:

How to optimize your profile pages?

Trust Factor (users) – Using a bona fide persona to represent your brand increases the trust that people sees in your site.

Trust Factor (search engines) – Link building through optimized profile pages is one of the best ways to hint search engines that your site is trustworthy, and it’s not because you are getting hit-and-run links through external profiles, but for the reason that you are stuffing these pages with huge amount of link juice, which can make it a very significant vote for your site.

Networking and Relationship Building

Networking is one of the most powerful link development techniques today, and seriously, links acquired through it are the hardest to defeat. To begin with, the reason why there is so much power in building online business relationships is that it’s very capable of producing massive voluntary in-content links.

If you are connected with people in your industry and have a good working relationship with them, there are chances that they’ll be mentioning your site on their blogs, willingly share your content through their own networks and refer clients to your business without you initiating the deed. Well, that’s how friendship works on the web in the first place.

Engaging with people around your niche is not that hard, especially if you can be trusted, but it’s also important that you target the right people/bloggers to help uplift your business, preferably those that who will stay in this business for a while. So, how do you use trust with the aim of building relationships on the web?

My simple SEO guide to building relationships:

Getting the links is the easiest part of the process once you are connected with other people within your industry, particularly if they can get to read your cornerstone contents as they’ll more likely share it on their own networks (through Twitter, mentioning your content as a resource, submit to social bookmarking sites, etc…) without the need to persuade them in doing it.

The best thing about this is that it also gets your content in front of a wider range of audience, as it gets passed through your network’s followers, in which you are getting more chances of obtaining in-content links from other people who found your content to be very useful.

In my recent experience in blogging (since I still consider myself new to blogging), I had several opportunities to have my blog entries mentioned by other bloggers on their blog posts (both by blogger friends and bloggers I didn’t really have the chance to talk to before) in this niche without sending any requests for link placements. And that’s because of the people whom I’ve engaged with and have supported this blog’s “contents” through voluntary in-content special mentions and social sharing that really amplified its visibility.

And perhaps this is a good opportunity to thank the people who have voluntarily linked to my posts recently like Gary Lawood, Kristi Hines, Udegbunam Chukwudi, Rohan Pawale, Lee Ka Hoong, Ana Hoffman, JamestheJust, Danielle McGaw, Fred of SoloBizCoach and many more…

Trust Factor (users) – It has a solid impact to people’s judgment when they see other authority blogs mention your blog or site as a resource or recommend it to be something of use to their own followers.

Trust Factor (search engines) – They certainly give higher value to these links as they see these as genuine recommendations from real people or satisfied users.

Guest Blogging

Guest blogging is perhaps today’s most effective artificial link building technique for it benefits a site in so many ways, such as:

This method is almost your all-in-one jetpack to online marketing as it can boost your site’s SEO, brand development, social media, lead generation and online reputation as someone to be trusted.

How to make the most out of your guest blogging campaign?

I’ve been experimenting with my own guest blog postings recently, particularly with keyword targeting and here’s what I’ve done to fully optimize my guest blog entries.

Ex: I’ve been aiming to rank for the keyword “SEO strategies”, and I’ve done some guest blogs recently that were strictly about the keyword – “15 SEO Strategies for Newly Launched Websites” and “6 SEO Strategies that can Generate Highly Targeted Traffic”. I’ll be explaining more about this strategy on another post maybe next week to discuss its results as well as the changes I’ve made to intensify this guest blogging on steroids strategy.

Trust Factor (users) – People are more to trust you when they see how you showcase your expertise through other authority blogs in your niche.

Trust Factor (search engines) – Links obtained through guest blogs are one-way links, and search engines do trust these links, seeing as it’s offering valuable content.     

Google Alerts

Setting up alerts via Google Alerts for your brand and name allows you to track and monitor mentions about your site that have no proper link attribution. This is one of the best ways to acquire in-content links, since the mention was specifically pertaining to your brand/name.

It’s also best to engage first with the site owner before requesting for a link placement (for mentions without links) or for your preferred anchor text to be used as links instead when you see pages mentioning your site/name.

Trust Factor – There’s no need to further explain this, because you truly deserve the link if the remark was really intended for you. But it’s also important to be wary about the sentiments of the statements you find about your brand/site/name to protect your online reputation.


Focus on generating more natural in-content links as much as you can to truly develop trust in your SEO and marketing campaign through solid content and building relevant relationships.

Let’s inject some trust in your existing campaign. See my Search Engine Optimization Services page for more info.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

More Posts - Twitter - Facebook - Google Plus


  1. Lee Ka Hoong

    February 27, 2011

    Post a Reply

    Hey Jason, thanks for mentioning my name here. Anyway, you have really useful piece of information over here, I believe that many people learn how to hit their ranking and outrank their competitor.

    p/s: You have linking error with the word “Best SEO Tip”.


    • As far as I understood no one has heard about green hat seo :) the name is really intriguing and the article is very useful. green is really associated with everything mentioned above. i usually add something to the articles i read, and now i just don’t see the need to do that. thanks for well organized info 😉

  2. Lyka Ricks

    March 9, 2011

    Post a Reply

    Hi Jason,

    This is Great!…. Just heard about the Green Hat SEO and that’s it! Trust is also best emphasis here and it’s good!

  3. Wow Kaiser, the post is very long but contains a lot of Information about Green Hat SEO. I agree with you in-content link are very important to gain the trust of search engines and for that one has to gain the trust of the user first by writing some great content. Thanks for the post dude

  4. Great article! I’m working on a piece about how link building should also be looked at as relationship building and your article seems to coincide with my beliefs about this. It’s been bookmarked and will reference it in the future. Thanks!

  5. TrafficColeman

    March 10, 2011

    Post a Reply

    Once you build that relationship with another site..then the seo comes easier. Its more easier to get a link from a site that trust you versus someone who you just meet..

    “Black Seo Guy “Signing Off”

  6. lawmacs

    March 10, 2011

    Post a Reply

    Content the undesputed King that is true but as you have mentioned networking with other bloggers can move your blog up the Seo ladder the trust factor from other bloggers played and important role in getting me where i am with my blog. This is truly a great piece of article from a seo stand point see you at Roud Up. Brilliantly written.

  7. The post is great! And unique. I read lots of the alike articles but your comparing approach allows readers to go deep into the understand of seo itself. Because everything we do, we do for both reader and search engines and here I found some hints how to find this golden mean.

  8. barn

    March 11, 2011

    Post a Reply

    Excellent article man! You have described it in detail covering most of the points,I like it

  9. RDFa Guide

    March 22, 2011

    Post a Reply

    Great article. I’ve never heard of green SEO until now. I like the fact that you mentioned the trust factor because Google uses more and more of the trust when it ranks importance of the site.

  10. Noel Addison

    September 16, 2011

    Post a Reply

    The Green SEO is a remarkable concept in SEO. Building a good relationship with people/ readers starts with trust. And you have successfully win our trust.

  11. Andrew Walker

    October 5, 2011

    Post a Reply

    Jason, hi there. That’s a good information. There are definitely a lot of SEO methods available in this business world. But I think this green SEO is a nice concept.

  12. Greg Holbert

    December 28, 2011

    Post a Reply

    I definitely see Green-hat techniques as a great bandwagon of SEO. The idea of building relationships and mutual benefit is a truly Utopian idea and I am all for it! If anyone wants to trade likes or +1s I am game!

    Great article as always, Jason. Keep it up!

  13. Toni Atkinson

    February 9, 2012

    Post a Reply

    At first, I thought this was a joke (the title and photo are funny) but then I read and read and read some more and VIOLA: the ideal SEO plan. It doesn’t have to be a dream because there is good blogger outreach going on already, but you pull together all the right elements in a strategic plan that is perfect!! This really is what SEO is about- good link building as always been about recognizing and showing (remember those votes)- we just forgot a lot with the chaos and hype. The comments prove how widely this is respected in the SEO community. It’s just an amazing, challenging, fun way to market/communicate or in your very eloquent words: [seo], and I would add (especially link-building is) “focused on providing unbiased and trustworthy information to assist targeted consumers in making appropriate dealing decisions”- Fantastic, inspiring post! THANKS!!

  14. Vijay Gehlot

    August 5, 2014

    Post a Reply

    Please help me i am doing 10 articles daily on my site but still the articles are not getting rank should i go for grey hat seo?

  15. Raymond

    May 30, 2015

    Post a Reply

    Trust Factor (users) – It will be seen as a trusted resource that offers a solution and in turn can be shared or attract more business as you display your expertise around the field.


  1. Round Up The Series #11 - [...] (1)Trust Marketing in SEO – The Green Hat SEO Strategy - Trust marketing is a concept wherein the promotional…
  2. How to Rank for Difficult Keywords Fast | Kaiserthesage - [...] Developing trust in your site takes a lot of time and effort. Like what I’ve been always mentioning to…
  3. Green hat seo? - Page 2 - Webmaster Forums - Webmaster forum for HTML, PHP, ASP, CSS and more - [...] this kinda technique is there or not, But as i searched it out of curiosity and i found this:…
  4. Interview with Jason Acidre | Black Hat Source - [...] written several posts regarding this principle in the past. You can check them out here, here and here.  Build…
  5. How I Get a Five Figure SEO Leads Every Month | Digital Philippines - […] As best described by Jason Acidre on Kaiserthesage, trust marketing is a concept wherein the promotional approach is focused…

Submit a Comment

Your email address will not be published. Required fields are marked *