We’re Raising Funds to Build Gear Up Manila (a film production)

Hi, I’m Jason Acidre, an online marketing consultant based in the Philippines. But as a kid, I’ve always dreamed of becoming a documentarist.

Being a marketing consultant for over 2 years has taught me a lot of things, particularly on how fast valuable information can be spread to different places, races and even generations with the help of technology.

When a simple thought/idea reaches its right audience, it can create a big impact that can change people’s perceptions and lives.

My blog has (somehow) helped a lot of people these past 2 years, and it just feels right to step it up a notch and take a bigger leap so I can help more.

That’s something that I’ve always wanted to do (even when I was just a kid). I wanted to compel more people. It’s a small initiative and contribution that (I hope and think) can make the world – in some way – a better place.

Early last year, I already planned on getting back to what I believed can help me help more people. And that’s the time I’ve thought of launching my own film production. Now, I’m decided in pursuing it. But I’m going to need your help.

PS: I’m not leaving the SEO industry. This is a passion project that I and a few friends are willing to work on after our working hours.

Click here to donate and to claim perks

What is Gear Up Manila

Gear Up Manila is an online video and film production that devotes to inspire and educate Filipinos (and possibly other 3rd world countries) on how to shape ideas and create opportunities for themselves through the stories/works that we’ll be filming/sharing.

It’s a passion project that aims to spread awareness, where we can showcase our local culture (from music, brands, organizations, communities, underground, startups, contemporary art to philosophy) to the world.

Why are we doing this?

  • To help our local music scene, SMBs, non-profit organizations and communities get their voices out to a wider audience and promote their cause (for free).
  • For small and medium businesses here to embrace online marketing, once they realize how creating stories around their brand can impact their sales and marketing processes for a lower cost.
  • To eventually help promising filmmakers and storytellers get their stories/ideas out, by helping them produce their films.
  • To spread more information, ideas and inspiration to aspiring artists, entrepreneurs and future leaders of our generation (as what I’ve mentioned above).

Inbound marketing and content strategy

Basically, our content strategy will focus on absorbing our subjects’ followers/peers, as we feature them through our shows/documentaries.

Here are a few of the ideas (online shows/documentaries) that I’ve originally drafted last year for our marketing campaign:

  • Real Manila – a 30 minute documentary series that will feature our local underground culture (ex: gaming scene, music scene, parkour, entrepreneurship, issues that different communities are facing and how to solve them, etc…). The core elements of this show will be the depth of information, story/experience and transparency.
  • To create full-length documentary films (or could be a series) of how to actually do big things (like starting a business from ground up or how indie bands survive).
  • Offer to make music videos to local indie artists for free and make it a weekly/monthly series. As both ends promote the video, we get to attract more visitors and possible subscribers to the site’s blog.
  • Produce indie feature and short films that will cover real world situations and aim to inspire people in overcoming these challenges.
  • Another show that will feature local brands (small and medium sized businesses) and local organizations (non-profit), where the show will share their behind the scenes (operations, organizational structure, business planning, story, etc…).
  • A documentary series about Gear Up Manila (behind the scenes and tracking its progress/growth).

All videos will be posted on our site, and can be viewed for free.

Revenue generation

We haven’t really thought of this one yet, as the project has so many paths to choose from. Below are some of the viable options:

  • Advertisements.
  • Merch.
  • Consulting services for online video creation and marketing (for local businesses who’ll be interested with what we’re doing or I can funnel these inquiries to the online marketing agency I’m currently running).
  • Go mainstream (in the long run) and produce indie films that will be shown in local cinemas.

What we need and what you get

The funds we’re raising will all go to the flim and post production equipment we need, as well as with the operational funds for our start-up period.

If in case we don’t get to reach our entire goal for this crowdfunding campaign, we’d definitely still move on with the project with our group’s ingenuity and persistence, and run it on a shoestring budget.

Here are some of the perks that you can claim if you help us achieve our goals:

  • Emboss your name on our site’s about page (funders’ section)
  • We’ll acknowledge your contribution by including your name on the closing credits on all of our shows.
  • I’ll give a one week free online marketing and SEO consultation for your business’ website (which includes site audit, analysis and recommendations).
  • One month free online marketing and SEO consultation for your business’ website, where you can also throw bunch of questions about improving your site’s performance to me for the entire month.
  • We’ll create a video (kinetic typography) for your business and promote it online.
  • Include your brand’s logo (closing credits) on every show we produce.

If in case you can’t donate cash, you can also help us if you or your friends have film production equipment that they no longer use (you can check this link for a short list of film production equipment). Feel free to contact me here: kaiserthesage@gmail.com

Anyway, thanks for the time reading. We’re still working on the campaign video, will be adding that soon here!

Check out our page on Indiegogo to contribute and claim your perks.

Also, it would be really awesome if you can share this with your friends.

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Thank You 2011. Let’s Get It On 2012!

There are so many reasons for me to be thankful about the year that has just ended, may it be in terms of my career as an SEO and as an individual that’s part of a struggling society.

This is just a short post that I’ve planned to write a few weeks back, to thank everyone who I’ve met and to everyone who has been a part of my adventure this past year.

God and the Universe

For making me this way, with the way I think, the way I see things, and the way I act on things.

I’m also grateful for giving me the opportunity (as well as the ability), not just to help people that surround me, but also those that are unreachable to me (thank you for giving us the Internet).

Image Credit: Ibeto


I feel very fortunate to have a very supportive family that inspires me all the time. To my dad, my mom, my sisters (Jane and Angel), my 3 older brothers (Jade, Jeno and John), my gorgeous girlfriend (Jah), and to my son, Seth, thank you for making me stronger and for giving meaning to every second of my life.

My Mentor

Simon Slade, for teaching me a lot of things indirectly and for making me discover a new world that’s really worth exploring. The opportunity of working with you and Doubledot Media was gold and I will be forever thankful for choosing to be a part of that team.

My Other Mentors

Not because you’ve paid me, but for allowing me to learn more things that are beyond my capacity, and for teaching me things that I’m sure I wouldn’t be able to learn in any school. Thank you Sean Si, Rav Sandhu, Miguel Salcido, Russ, Tony, Fergus Clawson, James, and Andrew.


To the people that I really look up to in this industry – Rand, Garrett, Wil and Ross – thank you for encouraging me to be a better whitehat.

Industry Friends

For making my Twitter and email interaction more spectacular this 2011 and for taking the time to share things I didn’t know. Thank you Zarko Zivkovic, Kristi Hines, Ana Hoffman, John Doherty, Ryan Clark, Don Rhoades, Sujan PatelWayne Barker, Moosa Hemani, Oli Gardner, Tad Chef, Dan Cristo, Himanshu Sharma, Hugo Guzman, Sean, Gary Lawood, Udegbunam Chukwudi, Ani Lopez, Chris Warren, Kris RoadruckBenoit Arsenault, Jon Cooper, Justin Briggs, Bill Slawski, Cyrus Shepard, Julie Joyce and Michael King.

Xight Interactive

I’m definitely grateful to be surrounded by highly talented people this 2012. Engaging in a new and more challenging battle with these guys is extremely exciting – JP Prieto, Bev Lopez, Jahn Abrena, Allan Oguis, Nikko Marasigan, AJ Aviado, Vincent Sevilla, Henessy Luna, Adie Sotelo, Benjie Ortiz, Kyle Kam, Johann, Elston Marcelo, Peter De Jesus, Rayjand, John Paul, JR and our remote copywriters.

My Awesome Readers

To my subscribers who patiently wait for my blog’s slow updates, thank you! I’m receiving a lot of spam comments/trackbacks these past few months, and I sincerely apologize if I don’t get to approve and respond to your comments immediately. But I do hope that you’ll still be here, reading and making use of what I will be sharing this year.

Mat Bennett of Brit-net.com

Hyderali Shaikh


Ben Jackson of SEODiscovery.org

Neil Corman

5 minutes for mom

Armon Gatus

Nikko Marasigan

Ashwin Satyanarayana

Unfortunately, I lost the older tweets with the hashtag #Kaiserthesage (the stream died a few days ago, and I wasn’t able to take screenshots of them because of the holidays) 🙁 I apologize to the others who have tweeted, please contact me with your Twitter username so I can include you on this post.

Special Mentions: Ferdous Haider, Radomir Basta, Robert Antwi, Alessio Madeyski, Mark of TheBitBot, Brendan Cournoyer, Joshua Dorkin, Eugene Farber, Jamesthejust, Tho Huynh, Ivan Dimitrijevic, Mike Pedersen, Inayet Hadi and Grantly Lynch.

SEO Organization Philippines

For allowing me to share my perceptions about the industry as well as for sharing yours, thank you – Benj Arriola, Zaldy Dalisay, Mark Acsay, Juanito Jacela, Jayson Bagio, Kim Tyronne Agapito, Kristel Cuenta, Neil Maranan, Ed Pudol, Brian Cinco, Jan Alvin Dimla, Lloyd Herrera, and Carlo Carolino (the one who invited me to the org).

Also to all the awesome ORG members and SEO practitioners who’re really kind to me on Facebook: Armon Gatus, Sheena Tan, Tristan Sinkala, Mark Solano, Vic Limbo, Paul Tibayan, Gary Lacanilao, Eli Tapiador, Renan Reora, Whin Clores, Jan Daryll Quinto, Ronnie Avelino, Eduardo Joven, Arwin Adriano, AJ Viloria, Jhie Fargo, Joel Baluyot, Jomi Dasmarinas, Victorino Abrugar, Louie Sison, Cauis Yaj Aseb (not sure if that’s his real name though), John Philip Mamaril, Ronald Amoranto, Joseph Emmanuel, Mocks Wun, Victor Ocampo and Manuel Cadaing.

Drinking/Business Buddies

For giving me out of the box ideas! Luigi Domingo, Aspen Sanez, Jack Rivera, Rod Tolentino, Luch Zanirato, Joey Herrera, Kenneth Sytian, Static & Kat, Decept boys, Julius Castillo (my tattoo artist), Jah’s friends, and to everyone who have shared table and drinks with me (you know who you are) thank you!

Lecter and Godric

To my two weapon of mass destruction, I wouldn’t make it this far without you two babies. Thank you for keeping me entertained and for making me more agile (both are designed for gaming, but I mostly use them for SEO, cool eh?).


For being brave enough to take on almost every challenge that you have come to face with and for trying harder to prevail over them, thank you.

Goals for 2012

I only have a few on my bucket list, but I’m absolutely serious about fulfilling them this year.

  • Launch an Ecommerce site (already started with its initial stages).
  • Form a project band.
  • Do a slam dunk (I’m 5’10 and this guy is a bit smaller than me, damn).
  • More experiments and explosive posts this year.
  • F*cking improve in public speaking.
  • Grow our company 3x bigger in the next 6 months.
  • Help more people by sharing more knowledge, creating more job opportunities and by helping out local businesses here.
  • Change how the world sees the Philippines, especially in this industry.
  • Be a better man for my family.

Want to be a part of my adventure this year? Subscribe to my feed and follow me on Twitter @jasonacidre.

How the Internet Started, How It Works and How It Could End the World

The Internet has been the greatest and most useful invention of mankind (so far besides jetpack), with millions of users worldwide, as it has made so many things in life easier and more accessible, may it be through human interaction, entertainment, information, banking, shopping, amplifying offline businesses as well as making thousands of people earn real money online – I personally do business over the web, and it has majorly impacted the better half of my life.

I wouldn’t wonder if this product of our time becomes one of the catalysts of quantum teleportation or time traveling (perhaps in the distant future), but sadly, this topic wouldn’t go as far as that. I’ve been planning to create this post a few weeks back, another product of my demented mind I guess, when I had thought of “what if” the world ends and I was able to survive the rapture along with a few people that might not be knowledgeable of how to come up with this kind of technology.

How can I survive that aftermath, if the only source of my superhuman power is gone along with the world? Not unless you know how to create it, right? And that question led me to an odd side research, which ended up to this short post with three infographs that I’ve found worth sharing.

History of the Internet

History of InternetInfographic by OnlineSchools.org

How the Internet Works

Online Schools
Infographic by OnlineSchools.org

Few corrections on the Infograph above:

  • NAP is “Network Access Point”.
  • IP addresses are representations of 4 bytes (separated by dots) that can only store values from 0 – 255 (for IPv4).

The Internet is Killing the Planet

Internet could end the worldInfographic by Wordstream

So in case the world ends without you, you might want to reinvent the Internet first.

If you liked this post, you can subscribe to my RSS feed and follow me on Twitter: @jasonacidre