What to do When Link Building is not enough to Outrank Competitors

by Jason Acidre on March 28, 2012 · 72 comments · Content, Conversion, Search

Winning the SERPs is getting tougher these days, as search engines are getting more intelligent along its continuous evolution, plus the fact that bigger sites/brands in most industries are investing more and trying to monopolize this area to intensify their marketing efforts and capacity to generate leads to their businesses.

Today’s version of Search Engine Optimization involves a lot of processes and factors, unlike before that it’s mostly focused on how the site is optimized to easily be understood by search engines, and on how search engines can assess the site’s popularity/authority based on the site’s link graph – a process which what most of us call “Link Building”.

Link building has been a very vital practice to both search marketers to achieve better search rankings for their sites and search engines in determining the value and relevance of websites, but link building as a marketing practice has grown to be more competitive over the years, leaving smaller players/brands/link builders in situations such as:

  • Exhausting almost every link building method available out there just to acquire more links than their competitors have, which results to grey/black hat dependency in many occasions.
  • Continuously built quality links to a website for almost a year, but hasn’t seen any major movements/improvements in terms of keyword rankings.
  • Competing with sites/pages that have 200+ links from .edu and .gov sites.

Competitive intelligence, it is something we SEOs use not just to determine the sites linking to our competitors (amount, value and impact of these links to their rankings), but also to know how we can outsmart them by knowing where their strong and weak points are.

Smart SEOs analyze their competitors’ weaknesses and strikes where it will hurt the most. We all know that links are important in this business, but if you can’t beat their links, beat their content.

Become more relevant

Relevance of the content is one of the biggest ranking factors in SEO, knowing that the best way search engines can serve their users right is by returning highly relevant pages for their users’ search queries.

After seeing how your competitors’ are doing with their linking activities, it’s best to evaluate their content and take note of the things you feel are lacking from those pages, especially when it comes to information and presentation.

Outpacing your competitors and proving that you are an authority in your industry will require you to be more than a Wikipedia page. Few ideas that you can start with when optimizing your content for better search rankings could be:

  • Making the content of the page you’re trying to optimize more comprehensive, where you can choose to include more text details about the subject (information that isn’t available on your competitors’ pages), including videos and/or rich images that pertains or compliments the page’s target keyword.
  • Let the content host relevant links within it – to both external and internal sources/pages – using thematically related anchor texts (for instance, linking to a “dog training lessons page” from a “dog food” page).

Drive interactions

User generated discussions/interactions is a great signal to search engines, wherein the more interactions are occurring to a certain content, the more search engines will see the authenticity of that page.

There are several forms of interactions that you can try to build to your content (or to the page you want to achieve higher rankings on search results) such as:

  • Blog/user comments
  • User reviews
  • Social shares and votes (Google +1s, Facebook Likes, Stumbleupon views, etc…)
  • Embedded testimonials (you can check out my blog’s about page for samples).

Social signals has played a big role lately in helping search engines determine popular as well as authoritative pages on the web, and implementing a good social media promotion strategy to your landing pages can certainly help in improving its search rankings.

Generate more activity

Think conversions. Search engines, particularly Google, apply usage-data (such as bounce rates, time on site, pageviews and return visits) as ranking factors to determine pages that are not just popular, but also proven to be useful to its users as well.

Test and analyze your pages if they are really converting your visitors (especially traffic from search engines) to do more or stay longer within the site. Some of the elements that you can test and implement to improve user-activity to your target landing page(s) could be:

  • Including internal links that direct to other high-value pages of your website to entice new traffic to view more pages from your site.
  • Adding social buttons (Facebook like/share, Tweet, Google+, etc…) and making them very visible.
  • Improve middle of the funnel offerings, such as inviting your visitors to sign up to your newsletter, giving away free ebooks, putting out more expert content and/or attracting them to subscribe to your blog’s RSS feed.
  • Test and strengthen calls to action, but should not be interruptive to the users’ experience.

Improve your SERP listing’s click-through rate

The more people are clicking for your page from the search results, is the better chances of improving its rankings, considering that Google uses their own SERP click-through data to measure high-converting pages from their results – seeing as pages that get more clicks, no matter what their ranking positions are, signify relevance to the inputted search query.

Below are several ways to optimize your page’s snippet on Google’s search results to effectively entice searchers into clicking your page from the results.

Title page and meta description

Optimize your titles and meta descriptions for “brand marketing”. Don’t just use and stuff these areas with your target keywords. Make it more interesting to searchers for them to click on your page, while using its target keywords to describe what’s within the content.

Implement authorship markups

Apply authorship (rel=”author”) or publisher (rel=”publisher”) markup to your site. This can massively improve your page’s SERP click-through rate, as your page will show up prominently on search results and could possibly get and attract more clicks whatever its ranking position is.

You can check out this guide on how to implement Authorship markup to a site/blog.

Use schemas for rich snippets

As I’ve mentioned above, the more your listings display outstandingly on the search results, the more it can attract people to clicking it. There are many types of microdata tags that you can use to different types of pages (like for events, products, people, movies, videos, reviews, recipes, applications, places, and a lot more) and you can also use Google’s rich snippet testing tool to check if you have installed these markups correctly to your pages.

Improve site/page design for site preview

Having a visually appealing webpage design/layout can also help in attracting searchers to clicking through your page (especially to those who might accidentally hover on the results’ site preview button, it might get them more interested with what you have to offer).

Be on Google+

Searchers that are logged-in to their Google accounts can also see pages that have been recommended by people who’re in their circles, which can also manipulate their decisions into clicking your page’s listing.

You can also check my post on how to build authority on Google+ to make the most out of this strategy.

Build Strong Internal Links through Support Pages

Create strong and highly linkable pages that can naturally generate incoming links and social signals, and make these pages internally link to and support the page you are optimizing to rank higher on search results.

You can use keyword-rich anchor texts when internally linking to your main landing page, as these votes from your internal support pages (that are receiving quality links and social mentions) will continuously grow the link value it passes through to your target landing page, and will help improve its search rankings.

Zappos is using the same strategy to make their categories rank for hardcore keywords, and Eric Siu, from Evergreen Search, wrote a great piece about the strategy.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 68 comments… read them below or add one }

Andy March 28, 2012 at 12:54 pm

Thanks Jason. Some really great advice in here. Just saved it to Evernote for further studies… ;)
I think one thing I’m really lacking on my sites is a good internal link structure. Do you do that manually or do you use a plugin that automatically replaces set keywords with links?


Kaiserthesage March 29, 2012 at 5:27 am

Hey Andy,

Thanks for the comment. I do internal linking manually, since I also have to vary the anchor texts of the links, especially for in-content internal links.


Ferdous March 28, 2012 at 9:06 pm

I have achieved massive click through boost by implementing rich snippet on my wifes recipe site. For some keyword CTR gone from 4% to around 12% without any ranking improvement.


Gio@Overnight Prints March 29, 2012 at 12:38 am

Content is King! I knew it was you and I am very impressed with all you achieved because of your broad knowledge about SEO.
I don’t need to ask some strategies from you on FB but instead I just need to read your posts here in your blog and I believe that I can find the right answers.


Kaiserthesage March 30, 2012 at 1:57 am

Thanks Gio! Glad that you’re finding my posts useful :)


Gaurav Manandhar March 29, 2012 at 4:46 am

Internal Linking plays a vital role too. That is where I make mistakes. I never give any emphasis to internal linking. Now, as I read your this post, I can say I should definitely cut out my mistake and establish a great internal linking strategy to beat the competitors.

Your post was really worth reading. I owe you a Thanks. :)


philadelphia seo March 29, 2012 at 7:24 am

Did you ever try internal linking to your categories or tags pages in a Wordpress site. I always wondered about this because as you create new posts these pages are constantly updated. I would only use one or the other . Categories or tags. I guess the question really is can these pages rank well in the search engines for random keyowords bringing in extra traffic with little effort by using simple seo techniques?


Kaiserthesage March 30, 2012 at 1:56 am

Yeah, I have custom categories here, on this blog, and that’s where I internally/contextually link to, to improve their search rankings (so far so good).


Sebastian@SEO Consultant March 29, 2012 at 10:24 am

Hi Jason,

Are you not worried that by utilising all of the above strategies that you may fall afoul of the “over-optimisation” penalties that have been thrown in our faces recently?


Kaiserthesage March 30, 2012 at 1:55 am

Hey Sebastian,

Great question. Not really afraid of that new penalty that Google is bringing in, since trying to optimize your page/site for users (for them to easily use, navigate and do things within your site) is something that Google can’t really flag as over-optimization (just my opinion).

What’s important is to try to contain the visitors that you’re getting from search engines, because the more they are staying/returning to your site/page, the more search engines will see how useful the page/site is.


Joseph Mills March 29, 2012 at 8:11 pm

Wow!!! Its full on!!! I think you already give away all your secrets in business. Super juicy dude!!! Now I realized where Im lacking. Thank you thank you!!!
All the best,


Gary Andrew Lacanilao@SEO Reseller March 29, 2012 at 11:13 pm

Jason was absolutely right. Most of the people forgot what is inside their own site. The most important thing in campaign/SEO revision is to look back on the site itself, check the road map, analyze the link-building structure, provide calendar activity, check for algorithm update, furnish the strategy, and execute the SEO effort. Anyway, in addition to Jason’s tips please see below:

-Answering questions..
If you got ranking problems, you still might want to consider branding and traffic concerns while working on your new SEO efforts. If you don’t have good rankings, it doesn’t mean you won’t have a good traffic, correct? :)

Try to join discussions and provide answers, even more suggestions and recommendations. If people think that you are right, people will start to respect you as well as your brand. Then, they would probably check more about you and recommend you.

-Research/Newsletter Type: Provide a research type content like what this blog. Make sure that is fresh, detailed, and provides factual information.

-List.. example: top10 .. Admit it, people always look for the best or top list.

-Blog: You probably want to start a blog (Ouch) and maybe start sharing tutorials, how to use, solution based content, and latest updates on your niche. Reason: you need more valuable contents that will benefit your site.

-site architecture: Provide a user friendly navigation and again pay attention to your deep links.

-Finally, videos!!: If you guys can still remember the prediction last 2008, that video will boom in 2010 and so on.. See this link http://www.arteworks.biz/2008/01/video-seo-101.html Well, that is actually happening right now. People are more active in web social, they prefer watching a video rather than reading number of pages, they profit from it (Fiverr), reduces bounce rate, etc.

Note: Search engines when faced directly with a video draw a blank as to what it’s about. So, you still have to apply best SEO practices like providing a relevant filename, captions, video sitemaps, etc..


Kaiserthesage March 30, 2012 at 1:55 am

Thanks for the awesome tips Gary!!! :D


Ravi March 30, 2012 at 1:16 am

How to outrank strong competitors? I think this issue is very critical for many SEO’s including me, but you’ve mentioned some nice tips to do it. I think the best way is to use relevant and quality content for your targeted page that’s what Google like and which certainly helps a lot rank your page higher on SERP.


Roberta March 30, 2012 at 4:04 am

I agree with Gary. You should concentration more about On Page optimization rather than Off Page or anything else. Always maintain the quality of backlinks you are making for your site and also take care about the credibility of your site. Thanks for sharing this informative post.


Jeff @ Xstudios Web Design March 30, 2012 at 10:06 am

And the issue is, by the time some companies implement these tactics to keep up, the Big G will change up their algorithm yet again :) It’s a never ending battle to stay on top of this for sure.

I think this will become an increasingly large issue for those SEO firms that juggle a huge amount of low level accounts for clients who base success on ranking reports. Granted this is not a good model for the customer, only the firm to make money.

However for the higher end firms, whose SEO packages start in the thousands per month, there will be a lot more resources available to do things the right way incorporating great content with social media, CRO, etc.


Braden Conn March 30, 2012 at 1:15 pm

Really enjoyed your thoughts on this. I liked what you said here “Making the content of the page you’re trying to optimize more comprehensive, where you can choose to include more text details about the subject”. I would definitely agree with you on this. It’s a chore but a chore that is worth it to make your SEO activity look as natural as possible to Google.


Shelli March 31, 2012 at 12:09 am

Hi Jason
Great article. I don’t often come across articles that have something of value to say.

Personally I think schema is going to have a massive impact on link building and SEO over the next 12 months. The potential applications for it are very exciting and is an area that everyone should be looking at now.

Just to let you know I included the article in my link building monthly newsletter.



Kaiserthesage April 1, 2012 at 11:26 pm

Thanks for sharing it to your newsletter subscribers Shelli! Really glad that you liked this post!


saha@technfuture March 31, 2012 at 1:52 am

Glad to read this informative post. :)
Most of the people forgot about the inbound links and not concentrate on the link building techniques. I think relevance is major problem in some cases. Best way is to use quality ans optimized content. And make your site’s design attractive for visitors. Give them a reason to come back to your site.


Yula March 31, 2012 at 6:31 am

Hi there, what tool did you use to develop the link analysis report? Thanks. Yula


Kaiserthesage April 1, 2012 at 11:25 pm

I used Traffic Travis v4 :)


Steve Papas March 31, 2012 at 11:19 am

Great article! So many article talk of how you need to build links to get traffic. Well now I have but what is past that how can I further myself up the chain of competitions basically. The optimization of links is also very important.


Shahid March 31, 2012 at 11:24 pm

“if you can’t beat their links, beat their content”, Such an impressive line and inspires me a lot. Thanks for this man and you really wrote such a great post. Good luck.


Ella Turgeon April 1, 2012 at 10:26 pm

This article has so much great information! I’m going to print a copy of it and keep it by my desk for reference. This is something that so many social media marketers are having an issue with and these are GREAT tips. Thanks so much!


Dave April 2, 2012 at 2:51 am

Hi Kaiserthesage,
Some interesting information and responses. Before I do anything with content, I fully research the competition. As you may well know, getting high serp results is a case of who is offering the most value to the end user. Google has so many choices and checking out the competition first and asking yourself, “what could I offer that is more value than this website?” gives you a much better idea on where you are going. People are too intent on doing what ever it takes to get on the first page of Google without really figuring out really needs to be done to actually achieve it and then wonder why they dont really get satisfactory results.

As you rightly say, its getting much harder these days to get good rankings as Google and others are taking serious action to clean up the internet of all the poor quality content. I have to laugh when people read about techniques and methods regarding seo and they call them basic. The fact is, seo is basic, keywords, backlinking, quality content are all basic factors but what many fail to realise is that they are ALL important factors that can be very powerful if done in the right way.

Sorry for the long rant Kaiserthesage. Thanks for the useful post and all the follow ups from your vistors which many will find helpful towards their cause.



Akshat August 24, 2013 at 6:37 am

Great Post Jason..Explained everything that you need to do in SEO…Enjoyed it very much.


Tom April 2, 2012 at 7:11 am

Great post Kaiserthesage
You’re absolutely right. Winning SERPs is getting tougher & tougher. We have to be innovative .


Kyle@SMSF April 2, 2012 at 4:50 pm

Thank you Jason for the link regarding how to do rich snippets.
We are currently ranking in the 8th spot for a popular keyword here in Australia,
however we do need more people to click-through onto our website.
Hopefully by having rich snippets listed onto the search result, there will be a higher chance
of gaining visitors. Cool tips!


Nick@Outdoor Gear Reviews April 2, 2012 at 11:58 pm

Very informative and useful post Jason! I totally agree with you on the part of “relevance” of the content. Authority is important for many reasons; expand your personality, deepen your expertise to improve your writing – and consequently your blog. Thanks Jason! You gave us some great thoughts to reflect on.


Ana @ Free SEO Report April 3, 2012 at 10:54 am

Theoretically, I can’t help but agree, Jason – this is how all link building should be done.

However, even with all my site authority, I still haven’t been able to conquer Google rankings on natural link building alone.


Robert April 4, 2012 at 1:10 am

I agree, it is getting more and more difficult to get high rankings and to keep them. I realized on many of my own sites that quantity of links is not so important. What is much more important is the quality of your backlinks. Some of the best links are editorial links from quality websites in your niche. A few of those links are worth more than thousands of “cheap” links from article directories, forum profiles, social bookmarks…


John April 4, 2012 at 12:05 pm

I loved the statement you made here, if you can’t beat their links beat their content. Driving interactions is huge these days when it comes to search engine marketing because Google wants to see that people are really interested in your blog’s content. And having people share your content is a good social signal that will make Google know that your site is popular. Great advice Jason.


Zoe April 9, 2012 at 3:17 am

Hi Jason, I’m relatively new to all of this and I’m learning fast! I didn’t understand the piece where you referred to rel = “author”? Is that a tag to go on my on-site photo? I need to do more to drive traffic to my new maternity site and reduce bounce rate. I have some ideas for new content on my blogs but don’t have any real experience on html code. Can you recommend a good book? Any help would be really appreciated! Thank you!


Katja April 10, 2012 at 6:30 am

I definitely agree – sometimes link building just isn’t enough. Also, sometimes too much ‘unnatural’ link building can be detrimental rather than beneficial (e.g. the new Google Panda update which focuses on unnaturally built links). It’s good to have some other strategies as well.


Josh H April 11, 2012 at 5:54 am

Hi Jason

Just got round to reading this and it was really interesting. Definitely worth the wait, good quality article and some useful tips.


Jack April 11, 2012 at 9:20 am

Link building is nothing if you have poor content. Most people out there think that link building is everything and man… they are so wrong. If you start your marketing project with that kind of attitude, you will lose the search results war.

Glad to see that more and more bloggers explain these marketing strategies to the masses.


Sam @ Mannequins April 12, 2012 at 1:48 pm

This was very relevant and helpful info. I’ve actually just read your previous post on link building and thought “I do what I can for link building but its only taking so far. What can more can I do?” This post answered that question. Thanks. Love the blog.


Becca April 12, 2012 at 7:16 pm

Internal Link building plays a vital role too. That is where I make mistakes. I never give any emphasis to internal linking. Now, as I read your this post, I can say I should definitely cut out my mistake and establish a great internal linking building strategy.


Erik Emanuelli@Make Money Blogging April 13, 2012 at 1:56 am

Hi Jason,
thanks for sharing your knowledge.

Building backlinks is useless if people visit your site and then leave right away, because your content just sucks.

Writing high quality content is tip n.1 to beat competition and rank first in SERPs.


seolinkbuilding April 13, 2012 at 1:21 pm

Your information is 100% accurate, this time Jason you have did an amazing job of giving the right answer of ranking. but it’s very important to take all this information as one package, and not only focusing on one like content reliance


Marie April 13, 2012 at 1:33 pm

Having good backlinks but a terrible site is a horrible combination. There’s no point in backlinks if they’re just going to click and leave. Good content is crucial!


Jack April 14, 2012 at 6:39 am

It’s not about people visiting then leaving immediately because the content is bad. It’s about poor content or copied content not ranking regardless of the effort put in link building.


Ben Fisher April 15, 2012 at 9:30 pm

Loved the post on the solid SEO tips. One thing that has helped me immensely is guest blogging strategies.


Martha April 16, 2012 at 4:27 am

Thanks for lifting up my spirit. I almost gave up on my goal but thanks to you I got a new technique.


Paul April 16, 2012 at 9:59 am

I have to say that bringing Web2.0 strategies into the mainstream is still effective. Simply Put, zappos still insulates their money page by linking from other mediums, maintains internal link structure to flatten architecture, and constantly creates new content. If we can’t learn from that, we’re not good SEO’s :D

Thanks for the Article!


Jeff Casmer@Home Business Ideas April 23, 2012 at 10:42 am

Generate more activity is key after the panda update. Engage more interaction with your visitors so they stay longer is crucial to surviving and getting good rankings. Thanks for the informative article.


Pavel April 27, 2012 at 10:37 am

Getting .edu and .gov links is not easy and having to outlink your competitors doesn’t always work for me. I try to engage visitors through social media by having “Share” links on my pages. This works pretty well if the content (which is key) is good. I like your advice about having scheme for rich snippets. Thats something I haven’t been using so I’ll give it a try and see how much it helps.


Mohsin Ali April 30, 2012 at 11:16 am

Very detailed article , i wonder how you write these articles. It will surly help me alot to rank better for my keywords.


Alisa Conley June 7, 2012 at 11:08 pm

“but if you can’t beat their links, beat their content.” Love this tip. I’ll remember this always.


Glenn June 9, 2012 at 4:01 am

Does internal link on a website be counted on Google as link back juice?


Patrick March 21, 2013 at 11:21 am

The article is great, as well as the tips.


Lorenzo April 29, 2013 at 2:53 pm

These are great recommendations. Another tip is to regularly fix any broken links that may appear on your website. If your visitors are seeing 404 errors — then they are likely abandoning your site and going to a different site.

Broken Link Checker or Redirection are two options (free plugins) that are available for free from the WordPress plugins directory.


Akshay May 6, 2013 at 8:30 am

Hello Jason,
I’m 100% agree with you. Authorship and the Schema, Snippets are very useful to rank higher. Great article.


Delinda @ SEO Team May 23, 2013 at 11:48 am

Social signals are really playing a major role now to get higher search engine ranking. They increases the trust level of a website. For analyzing the backlink profile of a website, which software do your recommend?


Shane May 25, 2013 at 4:51 pm

I totally agree with what you have posted. I have been lucky and had a few sites rank #1 on content alone.


Nick Ortiz June 13, 2013 at 1:22 pm

I have been researching SEO techniques and really like the one about keeping in mind design as it will show on the preview page. That is why we are trying to do some more infographics, which have really surged in popularity lately. Now I’m thinking about using bigger graphic art in the infographics (on a few of them), such that they may be seen in the preview. Thanks for the tip!


HTET June 13, 2013 at 11:47 pm

Such a world-class guide, Jason.

Link building is such an awesome tool to get desired results and grow our blog/website at much faster rate. You have presented the data and explained the things in very very smart and easy to understand manner.

Can I share this link on my Facebook page wall?


Neelkantan June 16, 2013 at 9:37 pm

Well said bro..
this is what exactly i was looking of.
all of my competitors are strong in link-building but they have poor quality content.
would try all your tips to implement on the research to get high CTR in SERP.
Thanks btw.


Daniel Bryant July 1, 2013 at 5:43 am

SEO Is becoming more like quantum physics by the day. I seems to be a full time job theses days. You have given some great tips here. Many thanks for sharing it with us. I am going to take a look at my site and make a few changes.


Deljo Joseph July 7, 2013 at 12:08 am

I have seen many sites went down from SERP’s even having lot of backlinks than that of their competitors. Just like signified in the article, now Google is smarter enough to choose those sites which offer things that actually solve people’s problems and SEO is almost dead. Great article.


John July 18, 2013 at 2:27 am

You did a great job Jason bro. That’s damn true that today once can’t rank on the basis of Links only. All we need is following post penguin strategy, Getting as much as possible social shares, lengthy content etc. SEO is totally changed now.


Glen Wilson@SEO Sunshine Coast July 25, 2013 at 11:34 am

Thanks again Jayson. Not only have I picked up some great tips in this post that I wasn’t aware of, the comments have given me some more great ideas. Wow, what a treasure trove of information this site is.


Parveen Suri August 17, 2013 at 6:52 am

Yes thanks, I have achieved massive click through boost by implementing rich snippet on my wifes recipe site. For some keyword CTR gone from 4% to around 12% without any ranking improvement.


Sean Matyja September 1, 2013 at 7:44 am

Jason, I like how you mention to try to beat our competitors with content, if it is too difficult to beat them with links. We have been working heavily on our site to create more, useful and fun content. Our site is a real estate website for a ski resort vacation town, so we have taken the idea of posting a lot of fun events and things to do in the area. Many of our website guests, and clients are from out of state. With this sort of fun info, we then send that out in the social media world pointing back to our pages on our website, usually on our blog. It does seem to get us more traffic, and I think we are generating a following because we are actually providing good information on living the Park City dream, rather than just posting about homes for sale. So far, I like the results, and its actually been fun to do!


Jon Harthun September 14, 2013 at 11:27 pm

I don’t think only link building can help you outrank your competitors.. as you said.. but the most important thing is to write good content which gets shared and indirectly would increase social signal..:D

Btw Awesome article..:)


Sucha December 11, 2013 at 11:31 pm


Your details is 100% precise, this time Jason you have did a fantastic job of providing the proper solution of position. but it’s incredibly vital to take all this info as just one bundle, and never only focusing on just one like articles reliance.

thank you


Mamta Chopra January 28, 2014 at 5:26 am

I’ve been researching SEARCH ENGINE MARKETING techniques and love the one particular about remembering design as it will show about the preview site. That is why we are trying to do even more infographics, which have really surged within popularity lately. Now I’m thinking of using even bigger graphic art inside the infographics (on a few of them), such that they are often seen inside the preview. Thanks for your tip!


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