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A Year without Guest Blogging

By on Jan 14, 2014 in Content, Search | 27 comments

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First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).

overall traffic

I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!

gb traffic

Although, I’ve handled other sites last year that didn’t really rely on guest blogging (as a link building and traffic generation method) – you can see the full case study here.

case study

Guest blogging, as a marketing method, can add so much value to a campaign. Some of the factors that make it a very tempting process to be integrated to any type of online marketing campaign (when done right) are:

The benefits of being active on guest blogging sounds really good, but the reality is many are relying and focusing so much on it, and tend to forget the other important aspects of marketing a business over the web.

A guest blogging campaign involves a very exhausting process – such as prospecting, outreach, content development and tracking – in which most of the available resources are more often than not invested in to these efforts, just because everyone’s overdoing it.

If 50% or more of your current marketing activities are put into guest blogging, then you might want to rethink your campaign this year.

Internally, my focus for this year (on marketing my own sites as well as some of our clients’ sites) will only revolve around 3 simple processes:

Continuous content development

As I’ve mentioned on my post on Moz a month ago, content development has been the driving force of my entire campaign last year. And it has proven itself to be very effective.

52a7c530381288.29059360

One of my clients’ has been very successful with this approach as well, wherein he didn’t even bother building new links to his website after the first 3 months of full-scale on-site optimization we did for his website.

He just focused on consistently providing new content to his site’s steadily growing readership.

I believe that this approach is far more exciting, given that it’s like running your own magazine/publishing company – particularly in ensuring that every content you come up with is of high quality and targeted.

One valuable content can drive links, social shares, rankings, traffic, and conversions – but having ton of them can certainly tell a lot about your brand.

Things I suggest you start doing:

Technical SEO

Technical SEO and content marketing is a deadly combination, seeing that the more useful pages you continuously add to your website, the more you’re able to build searchable web pages (which increases your search traffic).

Common best practices of technical search optimization:

Build on effective traffic sources

One of the best ways to succeed in online marketing is to take advantage of existing traffic channels that are already doing well. It’s just like knowing what your strengths are and focusing on getting even better with them.

Having a diversified traffic source is very crucial these days, and you can never rely on just search (or just social traffic).

It’s imperative to identify which channels are sending traffic and conversions to your website, and to continuously improve them to stay on the top of the game.

As the more traffic you consistently get from the channels that have proven to be effective for your site, the more you can ensure that people will find and be able to consume your future content.

traffic sources

Invest more on what’s already working for you. These traffic funnels and brand assets may come in form of:

Personal thoughts on Guest Blogging

Guest blogging is a very effective branding tool, but it’s a tedious process. I’d rather focus on the 3 areas of online marketing I’ve mentioned above instead of landing 10 new guest posts every month.

meme

If you liked this post, you can subscribe to my feed and or follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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27 Comments

  1. Kira Permunian

    January 14, 2014

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    As usual and as expected, great blog post again. This time, I can remember your slide where you said, (it was about content marketing), “Be the first and/or if not, be the best among its kind!”.

    That was then one of my rules in content creation and marketing. For me also as I am not really investing much on guest blogging, I go for helpful SEO tools, responsive website, investing on selected viral content pieces and social media engagement.

    Thank you for this informative piece.

  2. Andy Enriquez

    January 14, 2014

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    Hey Jason. I really enjoyed this in-depth article. I’m new to blogging and internet marketing in general. I’ve been doing it for three months now and I’m very proud to say that I’m learning at a rapid pace. People like you have been tremendous to my knowledge success so far. Thank you for creating awesome content for people like me (newbies) =D.

    If I know nothing about technical SEO and I don’t know how to assess my analytics report is it safe to say that Creative Content will be a good start for my journey for now? I’ve built my blog without prior knowledge and I think it’s not too shabby. I just need to grow my readership and exposure. I’ve been trying to push through on the content side of things lately.

  3. Claude Skye

    January 14, 2014

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    Yeah, the title somehow got me interested in reading this. I have heard a lot thins regarding guest blogging and they say it works. But just like you said, only when it’s published at the right places. Your thoughts about technical SEO is great. I will definitely take note of that. Thanks for sharing those ideas here, Jason.

  4. jayson

    January 14, 2014

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    I always ask my clients to build a content first and don’t go straight building links by using guest blogging and point them to product pages. Citation links are much easier to get when you have a well created content where you can link to. Plus the fact that when you have an asset, it’s easier to convince people that what you have is linkable (likeable).

  5. Jatin Chhabra

    January 14, 2014

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    Great Post Jason. Yeah GP are tedious especially if you are not able get authority sites. I would also like to add private blog network here as its working extremely well.

  6. Louie Sison

    January 15, 2014

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    Jason,
    Thanks for initially sharing on our meet at SEO Org Pampanga. It was a really intriguing case study. Content development, technical SEO and utilizing existing effective traffic sources – these are the best tactics to master this year.

  7. Aleksejs Ivanovs

    January 15, 2014

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    Great post, You’ve earned yourself a new subscriber.

    I like your perspective, and I couldn’t agree more with spending the first couple of months putting out as much content as possible, that way alone you’re learning so much about the whole industry – without having to constantly stop and reconsider something.

    I like to create long-term strategies as I go, and then start improving upon them, when it finally feels right.

    peace,
    Alex

  8. Kostas Chiotis

    January 15, 2014

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    That’s a really great post Jason, to tell you the truth I don’t think that you had more traffic on 2013 just because you didn’t guest post reqularly, this blog is certainly well establish and continuing publishing great posts like this guarantie that will continue increasing traffic each year. However if someone is a new blogger , guest blogging can make him/her from an unknown to a recognized blogger in matter of weeks…

  9. Sunday

    January 15, 2014

    Post a Reply

    A well written content rich article! It made very valuable points. One of which is the fact that many bloggers readily forget or ignore the fact that guest blogging is not the only way to promote a blog. There are other ways that take less efforts but produce big results.

    The details shared on technical SEO and continuous content development are very clear, instructive and educative. Above all, the practical tips to apply on each of these concepts are clear.

    In kingged.com, I have left the above comment where this post found and syndicated for Internet marketers.

    Sunday – kingged.com contributor

    http://kingged.com/a-year-without-guest-blogging/

  10. George

    January 15, 2014

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    Awesome to see Technical SEO at the top of your to do list for this year. I think Google has evolved to the point where that’s going to matter much more again, but in a far more evolved way than ever before.

    Also glad to see it since Technical SEO is my first love as a coder who also is a marketer :).

    Another great post. Thanks.

  11. Lance Carlson

    January 15, 2014

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    Hey Jason, I just found this site and your post about guest blogging. I am definitely a new subscriber. You earned it my friend.

  12. Scott Saddler

    January 15, 2014

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    I have just subscribed to your list.

    I think your post highlights a mistake many internet marketers make which is concentrating on one type of marketing to the (almost) total exclusion of others. There is no doubt that writing great content on your own site is still way to gain the most loyal and lasting readers.

    Scott

  13. Riza

    January 15, 2014

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    I think it’s all about balance. Putting too much effort on something(like guest blogging) that you feel isn’t being compensated enough is definitely tiring and unhealthy.

    I like how you emphasized why you’d rather focus on content development, technical SEO, and building effective traffic sources. It was a great and informative read. :)

    I saw your post shared On Kingged.com, IM social bookmarking site, and I must say, it’s an awesome find!

  14. Alexandra Nicola

    January 16, 2014

    Post a Reply

    I’ve had my first tries with guest posting in last few months and your right it’s hard and continues work, but I always tried to put that on the second plane. Meaning my first and most important task is to build a strong site and on-line presents, with my own social media presence and the content I create.

  15. metz

    January 16, 2014

    Post a Reply

    You are totally right, Riza. It is just like the other post that I’ve read just this morning, it also talks about guest posting and its benefits, also its cons. There, I have understood that balance should always keep in mind. And you are right! Guest posting/blogging is good or great in the right places.

    This comment was left in kingged.com where

    this post was already “kingged” and shared

    for Internet marketers.

  16. Aahna

    January 17, 2014

    Post a Reply

    Hi Jason,

    Again an amazing post, nowadays every online marketer or SEO is talking about giving more preference to guest posting. But you’re certainly right first you need to work on your website itself by implementing proper On Page optimization techniques, and then create the best content and focus on their promotion. Later on you should focus on existing traffic sources and building new ones. I certainly relate with your meme that you should only do guest posting on authority blog in your niche to achieve maximum outcome.

  17. Brent Carnduff

    January 19, 2014

    Post a Reply

    Great article Jason. I’ve been spending more time on technical SEO lately. Its too often overlooked or misunderstood by businesses that fall into the “content is SEO” fallacy.

  18. Marian

    January 21, 2014

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    Great article Jason, love your insights.. People are talking about guest posting all the time, that they forget the other things that can help their site achieve its goal.

  19. Alexander

    January 24, 2014

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    Obviously, the title intrigued me, you are very good at this, Jason, i must i admit :) enjoyed the article entirely though

  20. Alexander

    January 24, 2014

    Post a Reply

    Obviously, the title intrigued me as you are very good at this, Jason. i must i admit :) enjoyed the article entirely though. I am waiting for another great post from you very soon :)

  21. kalpana choudhary

    January 26, 2014

    Post a Reply

    simply great article Jason. thanks for sharing this valuable information. I like the way in which you presented this post thanks once more keep doing great job

  22. Robert

    January 27, 2014

    Post a Reply

    I do not know if that is true or not, but if it is, what will be next? Will be next comments on blogs or something else?
    But I know something what a lot of people says, keep doing what you are doing until now and if it was good, continue with this.

  23. Vinay kakumani

    January 27, 2014

    Post a Reply

    Jason, its a great blog about guest blogging. Before reading this, I have lot of question about guest blogging, Now it was clear to me. Thanks for your share. The value of content is perfectly said by you.

  24. Steve Spector

    April 15, 2014

    Post a Reply

    Jason: You’ve knocked this one out of the park. Easy to read and full of great information. Guest blogging will always have a place in the big bad world we call…marketing.

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